{"id":1757,"date":"2019-06-14T20:36:01","date_gmt":"2019-06-14T20:36:01","guid":{"rendered":"http:\/\/localhost\/blog2\/?p=1757"},"modified":"2023-02-10T20:55:50","modified_gmt":"2023-02-10T20:55:50","slug":"reputacao-a-chave-para-ter-sucesso-no-mercado-livre","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/06\/14\/reputacao-a-chave-para-ter-sucesso-no-mercado-livre\/","title":{"rendered":"Reputa\u00e7\u00e3o no Mercado Livre: o que \u00e9 e como aument\u00e1-la"},"content":{"rendered":"\n<p>Ganhar destaque no Mercado Livre exige que voc\u00ea tenha uma excelente reputa\u00e7\u00e3o. Para alcan\u00e7\u00e1-la, voc\u00ea precisa seguir as boas pr\u00e1ticas do marketplace e oferecer um \u00f3timo atendimento aos seus compradores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-1024x608.png\" alt=\"O que \u00e9 a Reputa\u00e7\u00e3o no Mercado Livre\" class=\"wp-image-4640 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-1024x608.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-300x178.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-768x456.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-1536x912.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-700x416.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre.png 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-1024x608.png\" alt=\"O que \u00e9 a Reputa\u00e7\u00e3o no Mercado Livre\" class=\"wp-image-4640\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-1024x608.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-300x178.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-768x456.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-1536x912.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre-700x416.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/07\/O-que-\u00e9-e-como-funciona-a-reputa\u00e7\u00e3o-do-Mercado-Livre.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Chegar ao n\u00edvel m\u00e1ximo do term\u00f4metro \u00e9 a meta de todo mundo que vende no Mercado Livre. Ter uma boa reputa\u00e7\u00e3o significa garantir o crescimento do seu neg\u00f3cio a longo prazo, al\u00e9m de transmitir confian\u00e7a e credibilidade aos clientes.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se voc\u00ea est\u00e1 procurando tirar a sua conta do vermelho ou do amarelo no Mercado Livre, veio ao lugar certo. Vamos l\u00e1?<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 reputa\u00e7\u00e3o no Mercado Livre<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p>A reputa\u00e7\u00e3o \u00e9 o fator pelo qual o Mercado Livre analisa se o atendimento dos vendedores \u00e9 de qualidade. Ela \u00e9 calculada por meio de tr\u00eas vari\u00e1veis: Reclama\u00e7\u00f5es, Vendas canceladas pelo vendedor e Despachos com atraso.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Aten\u00e7\u00e3o!<\/strong> O marketplace anunciou altera\u00e7\u00f5es nos crit\u00e9rios a partir de 21 de mar\u00e7o de 2023. Confira quais s\u00e3o as mudan\u00e7as no sistema de reputa\u00e7\u00e3o do Mercado Livre:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: initial;\">Os n\u00edveis de reputa\u00e7\u00e3o passam a ser: vermelha, laranja, amarela, verde e <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/09\/12\/mercadolider-no-mercado-livre\/\" rel=\"noreferrer noopener\">MercadoL\u00edder<\/a>.<\/span><\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Antes das mudan\u00e7as, os n\u00edveis de reputa\u00e7\u00e3o eram: vermelha, laranja, amarela, verde clara e verde escura.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os crit\u00e9rios para alcan\u00e7ar cada n\u00edvel do term\u00f4metro tamb\u00e9m ser\u00e3o atualizados a partir de mar\u00e7o. Veja quais s\u00e3o as novas regras de reputa\u00e7\u00e3o do Mercado Livre em 2023:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>N\u00edvel<\/strong><\/td><td><strong>Reclama\u00e7\u00f5es<\/strong><\/td><td><strong>Media\u00e7\u00f5es<\/strong><\/td><td><strong>Canceladas pelo vendedor<\/strong><\/td><td><strong>Enviados com atraso<\/strong><\/td><\/tr><tr><td>MercadoL\u00edder<\/td><td>1%<\/td><td>0.5%<\/td><td>0,5%<\/td><td>6%<\/td><\/tr><tr><td>Verde<\/td><td>2%<\/td><td>N\/A<\/td><td>1,5%<\/td><td>10%<\/td><\/tr><tr><td>Amarelo<\/td><td>4,5%<\/td><td>N\/A<\/td><td>3,5%<\/td><td>18%<\/td><\/tr><tr><td>Laranja<\/td><td>8%<\/td><td>N\/A<\/td><td>4%<\/td><td>22%<\/td><\/tr><tr><td>Vermelho<\/td><td>Acima de 8%<\/td><td>N\/A<\/td><td>Mais de 4%<\/td><td>Acima de 22%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Quando a reputa\u00e7\u00e3o \u00e9 avaliada?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se voc\u00ea est\u00e1 come\u00e7ando a anunciar agora, o c\u00e1lculo inicia quando voc\u00ea concretizar no m\u00ednimo 10 vendas. Ela \u00e9 uma m\u00e9trica din\u00e2mica e atualizada diariamente de acordo com o n\u00famero de vendas conclu\u00eddas. Confira:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Se voc\u00ea tiver menos de 60 vendas, a sua reputa\u00e7\u00e3o ser\u00e1 calculada durante 365 dias corridos<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Quando concretizar 60 vendas, a sua reputa\u00e7\u00e3o passar\u00e1 a ser calculada contando os \u00faltimos 60 dias.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Essa faixa de tempo \u00e9 atualizada diariamente, portanto ser\u00e3o contabilizados os \u00faltimos 60 ou 365 dias at\u00e9 a data atual.<\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"a3b6e25ac2\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/1757\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como melhorar a reputa\u00e7\u00e3o no Mercado Livre<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Como citamos acima, o marketplace avalia 3 vari\u00e1veis para medir a sua reputa\u00e7\u00e3o. Para conquistar o n\u00edvel m\u00e1ximo do term\u00f4metro, \u00e9 fundamental compreender os detalhes e atender aos requisitos de cada uma delas.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Reclama\u00e7\u00f5es&nbsp;<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Mercado Livre separa os <a style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/06\/18\/reclamacao-mercado-livre\/\" target=\"_blank\" rel=\"noreferrer noopener\">tipos de reclama\u00e7\u00e3o<\/a> em tr\u00eas categorias:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Produto diferente do combinado.<\/li><li>Produto defeituoso.<\/li><li>Problemas com o vendedor ou com o produto.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para evitar o recebimento de reclama\u00e7\u00f5es, procure sempre preencher a ficha t\u00e9cnica e a descri\u00e7\u00e3o do seu an\u00fancio de maneira clara e objetiva, informando todas as caracter\u00edsticas do produto e o estoque dispon\u00edvel.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outro ponto importante \u00e9 sempre responder \u00e0s mensagens e perguntas dos compradores no pr\u00e9 e no p\u00f3s-venda, tirando todas as d\u00favidas e oferecendo informa\u00e7\u00f5es importantes.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Clientes informados n\u00e3o abrem reclama\u00e7\u00f5es desnecess\u00e1rias. Use a ferramenta <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/ajuda.real-trends.com\/pt-BR\/articles\/2921483-o-que-sao-e-para-que-servem-as-mensagens-automaticas\" rel=\"noreferrer noopener\">Mensagens autom\u00e1ticas da Real Trends<\/a> para manter seus compradores por dentro de cada etapa das vendas: ao realizar a compra, quando o produto estiver a caminho, quando est\u00e1 pronto para retirar e se j\u00e1 foi entregue.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Em alguns casos, o Mercado Livre considera uma <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/10\/22\/como-evitar-que-uma-reclamacao-invalida-afete-sua-reputacao-no-mercado-livre\/\" rel=\"noreferrer noopener\">reclama\u00e7\u00e3o inv\u00e1lida<\/a> e a exclui, n\u00e3o contabilizando-a no c\u00e1lculo da reputa\u00e7\u00e3o. Alguns exemplos s\u00e3o quando o comprador se arrepende da compra ou quer trocar o produto por outro tamanho ou modelo.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Despachos com atraso<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para ter uma boa reputa\u00e7\u00e3o, atente-se ao <a style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/06\/24\/planeje-o-seu-estoque-de-seguranca-e-nao-perca-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\">estoque<\/a> e ao prazo de entrega de todas as suas vendas. Se tiver algum imprevisto, informe seu cliente para evitar frustra\u00e7\u00f5es e, consequentemente, reclama\u00e7\u00f5es.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se voc\u00ea vende produtos das categorias de arte e artesanato, alian\u00e7as e brinquedos personalizados, por exemplo, \u00e9 importante usar a op\u00e7\u00e3o Disponibilidade de estoque. Assim, o comprador sabe quando o item estar\u00e1 dispon\u00edvel e o Mercado Livre n\u00e3o leva em considera\u00e7\u00e3o na hora de medir a reputa\u00e7\u00e3o.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Uma forma de manter as suas entregas em dia \u00e9 usar as solu\u00e7\u00f5es log\u00edsticas do pr\u00f3prio marketplace, como o Mercado Envios Coleta, o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/03\/04\/mercado-envios-full-o-que-e-e-como-funciona\/\" rel=\"noreferrer noopener\">Mercado Envios Full<\/a> e o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/04\/08\/mercado-envios-flex-como-funciona-e-como-fazer-entregas-no-mesmo-dia\/\" rel=\"noreferrer noopener\">Mercado Envios Flex<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se voc\u00ea j\u00e1 faz envios r\u00e1pidos, pode aproveitar a <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/06\/07\/envios-flex-evite-atrasos-nas-entregas-e-se-destaque-no-mercado-livre\/\" rel=\"noreferrer noopener\">ferramenta Envios Flex da Real Trends<\/a> para facilitar a gest\u00e3o das suas entregas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.real-trends.com\/br\/guia-mercado-envios-baixar\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Vendas canceladas por voc\u00ea<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para fazer esse c\u00e1lculo, o Mercado Livre considera todas as vendas que voc\u00ea cancelar e que n\u00e3o receberam uma reclama\u00e7\u00e3o. Vale lembrar que, se uma transa\u00e7\u00e3o for cancelada pelo comprador, sua reputa\u00e7\u00e3o n\u00e3o ser\u00e1 impactada.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para evitar exceder o n\u00famero de cancelamentos, fique de olho no seu estoque, mantendo-o sempre atualizado. Tamb\u00e9m \u00e9 importante avaliar se a descri\u00e7\u00e3o do an\u00fancio \u00e9 compat\u00edvel com o produto, cumprindo o que promete.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Recursos do Mercado Livre para cuidar da sua reputa\u00e7\u00e3o<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/vendedores.mercadolivre.com.br\/nota\/ferramentas-para-solucionar-as-reclamacoes-e-cuidar-melhor-da-sua-reputacao\" rel=\"noreferrer noopener\">Mercado Livre oferece alguns recursos<\/a> para ajudar os vendedores a fazerem a gest\u00e3o p\u00f3s-vendas e a protegerem a reputa\u00e7\u00e3o. Saiba mais:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Ferramenta de Recupera\u00e7\u00e3o da Reputa\u00e7\u00e3o<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O mais novo dentre esses recursos \u00e9 a ferramenta de Recupera\u00e7\u00e3o da Reputa\u00e7\u00e3o, que fica dispon\u00edvel automaticamente no painel de vendedores aptos. Com essa ferramenta, sua conta passar\u00e1 a ter reputa\u00e7\u00e3o verde por determinado per\u00edodo, at\u00e9 que voc\u00ea tenha condi\u00e7\u00f5es de alcan\u00e7ar esse n\u00edvel por conta pr\u00f3pria.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para ativar o recurso, acesse o painel de Reputa\u00e7\u00e3o na sua conta do Mercado Livre. L\u00e1 voc\u00ea ver\u00e1 um aviso sobre a nova ferramenta. Clique em \u2018Saiba mais\u2019, aceite os termos de uso e pronto!&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Mas aten\u00e7\u00e3o: o seu desempenho continua sendo avaliado pelo Mercado Livre de acordo com os crit\u00e9rios que explicamos acima. Caso voc\u00ea tenha problemas frequentes e suas m\u00e9tricas n\u00e3o tenham boa performance, a ferramenta ser\u00e1 desativada.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Integra\u00e7\u00e3o entre reclama\u00e7\u00f5es e mensagens de vendas<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outro recurso do marketplace \u00e9 a integra\u00e7\u00e3o da gest\u00e3o das reclama\u00e7\u00f5es \u00e0s Mensagens da Venda. Assim, voc\u00ea pode ver o status de uma reclama\u00e7\u00e3o e resolv\u00ea-la na mesma tela em que conversa com o cliente.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Revers\u00e3o de reclama\u00e7\u00f5es<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Caso voc\u00ea resolva uma reclama\u00e7\u00e3o em at\u00e9 2 dias \u00fateis ap\u00f3s receb\u00ea-la, ela n\u00e3o afetar\u00e1 sua reputa\u00e7\u00e3o. As formas de reverter uma reclama\u00e7\u00e3o s\u00e3o oferecer o reembolso do dinheiro ou a devolu\u00e7\u00e3o da compra.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Filtro de reclama\u00e7\u00f5es<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>No seu painel de vendas, \u00e9 poss\u00edvel ver um filtro indicando as reclama\u00e7\u00f5es dos \u00faltimos 2 dias, facilitando o processo de revers\u00e3o e evitando preju\u00edzos \u00e0 sua reputa\u00e7\u00e3o. O pr\u00f3prio filtro indica que, caso voc\u00ea resolva a reclama\u00e7\u00e3o dentro do prazo, ela n\u00e3o afetar\u00e1 seu desempenho.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m disso, o painel tamb\u00e9m conta com um hist\u00f3rico de problemas da venda, que mant\u00e9m um registro de tudo o que aconteceu com a venda e indica se sua reputa\u00e7\u00e3o foi afetada.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Aplicando boas pr\u00e1ticas e alcan\u00e7ando um bom desempenho nessas vari\u00e1veis, voc\u00ea com certeza conquistar\u00e1 a cor verde rapidamente. Que nada te detenha!<\/p>\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends por 30 dias gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Entenda o que \u00e9 a reputa\u00e7\u00e3o, como ela \u00e9 calculada e de que maneira voc\u00ea pode se tornar MercadoL\u00edder.<\/p>\n","protected":false},"author":1,"featured_media":4640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-1757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reputa\u00e7\u00e3o no Mercado Livre: o que \u00e9 e como aument\u00e1-la<\/title>\n<meta name=\"description\" content=\"A reputa\u00e7\u00e3o do Mercado Livre indica a confiabilidade do vendedor. 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