{"id":1767,"date":"2019-06-05T13:42:02","date_gmt":"2019-06-05T13:42:02","guid":{"rendered":"http:\/\/localhost\/blog2\/?p=1767"},"modified":"2020-03-27T18:23:14","modified_gmt":"2020-03-27T18:23:14","slug":"10-dicas-para-criar-landings-eficazes","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/06\/05\/10-dicas-para-criar-landings-eficazes\/","title":{"rendered":"10 dicas para criar landings eficazes"},"content":{"rendered":"<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n<p>Encontre aqui algumas ferramentas para poder criar landings de sucesso.<\/p>\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"http:\/\/localhost\/blog2\/wp-content\/uploads\/2019\/05\/3-1-1024x608.png\" alt=\"\" class=\"wp-image-1807 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1-1024x608.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1-300x178.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1-768x456.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1-700x416.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1.png 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"http:\/\/localhost\/blog2\/wp-content\/uploads\/2019\/05\/3-1-1024x608.png\" alt=\"\" class=\"wp-image-1807\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1-1024x608.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1-300x178.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1-768x456.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1-700x416.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/05\/3-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p>Uma landing page \u00e9 uma boa maneira de se tornar conhecido e potencializar o seu neg\u00f3cio. Nada mais \u00e9 do que uma p\u00e1gina de destino em que um visitante chega ap\u00f3s clicar em uma a\u00e7\u00e3o pr\u00e9via: um e-mail, um an\u00fancio, um banner, entre outras. Com ela, voc\u00ea conseguir\u00e1 melhorar a rentabilidade das suas campanhas de marketing e converter visitantes em leads.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px;\"><\/div>\n\n\n<p><h3>Veja 10 dicas para criar landings eficazes:<\/h3><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>1. Envie ao usu\u00e1rio uma landing relevante:<\/strong> defina um objetivo claro e uma \u00fanica mensagem. Foque em oferecer um \u00fanico produto ou servi\u00e7o e em criar uma landing com o mesmo sentido.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p>N\u00e3o recomendamos criar v\u00e1rias mensagens em uma mesma p\u00e1gina porque n\u00e3o centralizar\u00e1 as suas campanhas de marketing e ter\u00e1 menos convers\u00f5es.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>2. Capture a aten\u00e7\u00e3o do usu\u00e1rio com um bom t\u00edtulo:<\/strong> o t\u00edtulo deve ser criativo e atraente.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p>Mostre uma \u00fanica mensagem clara, verdadeira e breve. Assim, ter\u00e1 o interesse do p\u00fablico na sua marca, nos seus produtos ou servi\u00e7os. Se fizer bem, conseguir\u00e1 o efeito desejado.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>3. Inclua bot\u00f5es de redes sociais para compartilhar: <\/strong>viralize o seu conte\u00fado. Fomente o \u201cboca a boca\u201d e os seus leads se multiplicar\u00e3o.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>4. Elimine o menu de navega\u00e7\u00e3o:<\/strong> ele \u00e9 um elemento de distra\u00e7\u00e3o para o usu\u00e1rio dentro da sua landing. Por isso, \u00e9 melhor que n\u00e3o tenha para que o usu\u00e1rio fique mais tempo na sua p\u00e1gina.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>5. Menos texto, mais t\u00edtulos atrativos:<\/strong> o usu\u00e1rio n\u00e3o l\u00ea todo o texto, ele faz uma leitura r\u00e1pida e guarda s\u00f3 aquilo que realmente interessa para ele. Crie conte\u00fado claro e breve, al\u00e9m de t\u00edtulos chamativos para que leiam o resto do conte\u00fado.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>6. Adicione dois call to action se a sua landing \u00e9 muito grande:<\/strong> se voc\u00ea tem muita informa\u00e7\u00e3o para contar, use mais de um call to action para n\u00e3o perder convers\u00f5es. Recomendamos colocar um no in\u00edcio, por exemplo. \u201cCompara\u201d e outro no final, como \u201cOfertas de ver\u00e3o\u201d. Ser\u00e1 atrativo e mais f\u00e1cil para os usu\u00e1rios se localizarem.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>7. Deixe o seu n\u00famero de telefone:<\/strong> incluir a informa\u00e7\u00e3o de contato da sua empresa transmite confian\u00e7a para qualquer um que veja a sua landing e queira entrar em contato.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>8. Use testemunho para refor\u00e7ar a sua credibilidade: <\/strong> mostrar o testemunho de alguns clientes que experimentaram os seus produtos ou servi\u00e7os dar\u00e1 mais confian\u00e7a aos demais usu\u00e1rios.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>9. Escolha um layout profissional<\/strong>: centralize a sua aten\u00e7\u00e3o ao mostrar uma imagem simples, clara e profissional.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p><strong>10. Menos \u00e9 mais:<\/strong> quando criar a sua mensagem, n\u00e3o exagere no conte\u00fado. Voc\u00ea n\u00e3o conseguir\u00e1 mais convers\u00f5es. Seja claro e ofere\u00e7a dados concretos que transmitam confian\u00e7a aos seus clientes.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\"><\/div>\n\n\n<p>Com toda essa informa\u00e7\u00e3o voc\u00ea j\u00e1 est\u00e1 pronto para criar ou melhorar a sua landing. Pronto para come\u00e7ar? #DicasRT<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Encontre aqui algumas ferramentas para poder criar landings de sucesso.<\/p>\n","protected":false},"author":1,"featured_media":1807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-1767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 dicas para criar landings eficazes | Real Trends Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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