{"id":1848,"date":"2019-07-05T14:39:19","date_gmt":"2019-07-05T14:39:19","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=1848"},"modified":"2020-03-27T18:25:01","modified_gmt":"2020-03-27T18:25:01","slug":"12-dicas-para-potencializar-o-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/","title":{"rendered":"12 dicas para potencializar o e-mail marketing"},"content":{"rendered":"\n<p>Daremos a voc\u00ea os melhores conselhos para que possa otimizar os resultados das suas campanhas de e-mail marketing. <\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png\" alt=\"\" class=\"wp-image-1849 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png\" alt=\"\" class=\"wp-image-1849\"\/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quando voc\u00ea usa o e-mail para chegar a seus clientes, o que mais espera \u00e9 que a taxa de abertura e a convers\u00e3o sejam altas. Mas voc\u00ea est\u00e1 fazendo bem as coisas? Essas sugest\u00f5es far\u00e3o com que os seus e-mails sejam irresist\u00edveis \ud83d\ude42&nbsp;&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>1- O assunto<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Preste aten\u00e7\u00e3o ao tema do assunto. Assim como o nome da pessoa que envia o e-mail, \u00e9 o primeiro que o usu\u00e1rio l\u00ea. Deve ser claro, breve e ter um s\u00f3 objetivo.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>2- O hor\u00e1rio do envio <\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 importante saber qual \u00e9 a melhor hora para enviar as suas mensagens. Para isso, voc\u00ea deve analisar e identificar a que horas os seus usu\u00e1rios est\u00e3o ativos e que possivelmente poder\u00e3o ler o que voc\u00ea est\u00e1 enviando.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>3- Personalize o e-mail<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Utilize esta estrat\u00e9gia para aumentar sua taxa de abertura. Com base em tudo o que sabe sobre seus clientes, pode criar envios personalizados e obter melhores resultados. Voc\u00ea poder\u00e1 criar listas de distribui\u00e7\u00e3o que contenham mensagens adaptadas a cada tipo de usu\u00e1rio.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>4- Cuidado com o corpo do e-mail<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>N\u00e3o pode ser muito longo. Quanto menos scroll, melhor. Por isso, coloque toda a informa\u00e7\u00e3o importante no in\u00edcio. O CTA deve estar vis\u00edvel, o usu\u00e1rio deve encontr\u00e1-lo assim que abrir o e-mail e tem que claro, direto e breve. N\u00e3o use muito texto ou algo que n\u00e3o tenha a ver com o tema do e-mail. Um bom conte\u00fado far\u00e1 com que o caminho para as convers\u00f5es seja mais f\u00e1cil e curto.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>5- Multidispositivo<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Crie uma campanha de e-mail marketing que se adapte a qualquer tela. Introduza imagens e textos criados para obter os resultados esperados.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>6- Im\u00e1genes atractivas<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>La imagen que elijas debe impactar, tiene que ser en alta resoluci\u00f3n y decir algo de tu marca. El objetivo es provocar una emoci\u00f3n en la persona que lo recibe. Es importante que ayude al objetivo del email.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>7- Base de dados atualizada<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com que frequ\u00eancia voc\u00ea atualiza sua base de dados? \u00c9 importante que os e-mails que possui estejam ativos. A tanto revise a base validando as dire\u00e7\u00f5es dos e-mails para confirmar se est\u00e3o corretas e que os nomes n\u00e3o sejam estranhos. \u00c9 melhor ter uma base de dados menor, mas efetiva que um mont\u00e3o de contas que n\u00e3o tenham valor.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>8- Estrutura amig\u00e1vel <\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Use um linguajar simples, atrativo e fresco. Inove com na escrita! Se voc\u00ea \u00e9 criativo e consegue chamar a aten\u00e7\u00e3o do usu\u00e1rio, poder\u00e1 ganhar sua confian\u00e7a e, al\u00e9m disso, uma avalia\u00e7\u00e3o positiva. Crie um conte\u00fado \u00fatil e ter\u00e1 clientes fi\u00e9is.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>9- N\u00e3o acabe no Spam!<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Seu e-mail deve ser enviado de um endere\u00e7o normal. N\u00e3o use muitos n\u00fameros nem palavras estranhas. Se puder use emojis para se destacar na caixa de entrada dos seus destinat\u00e1rios. Algumas palavras fazem com que o spam score suba, como: gr\u00e1tis, oferta, desconto ou dinheiro, entre outras. Evite us\u00e1-las e tamb\u00e9m evite que seu e-mail seja muito \u2018pesado\u2019.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>10- Produza conte\u00fado de valor<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O design \u00e9 o primeiro que \u00e9 visto. \u00c9 importante organizar bem o conte\u00fado para seja coerente com a imagem da sua marca. O mesmo acontece com o layout: tem que ser atrativo e efetivo. As possibilidades de convers\u00e3o ser\u00e3o maiores.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>11- An\u00e1lise os resultados e aprenda com eles<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Cada vez que fizer uma campanha de e-mail marketing analise seus resultados e tire conclus\u00f5es. Somente assim voc\u00ea poder\u00e1 saber como melhorar e adaptar sua estrat\u00e9gia.&nbsp;&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>12- Aplique testes comparativos<\/strong>&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Voc\u00ea j\u00e1 sabe! Os testes A\/B n\u00e3o podem faltar. As compara\u00e7\u00f5es s\u00e3o ferramentas perfeitas para medir entre duas op\u00e7\u00f5es e ver qual \u00e9 a melhor para seus usu\u00e1rios. Por exemplo: voc\u00ea pode mudar o assunto. Se tiver d\u00favidas sobre qual palavra usar, crie dois assuntos e comprove qual das duas teve mais aberturas.&nbsp;J\u00e1 sabe como criar campanhas melhores? #DicasRT \n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daremos a voc\u00ea os melhores conselhos para que possa otimizar os resultados das suas campanhas de e-mail marketing. <\/p>\n","protected":false},"author":29,"featured_media":1849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-1848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 dicas para potencializar o e-mail marketing | Real Trends Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 dicas para potencializar o e-mail marketing | Real Trends Blog\" \/>\n<meta property=\"og:description\" content=\"Daremos a voc\u00ea os melhores conselhos para que possa otimizar os resultados das suas campanhas de e-mail marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Trends Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-05T14:39:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-27T18:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Natasha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natasha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/\",\"url\":\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/\",\"name\":\"12 dicas para potencializar o e-mail marketing | Real Trends Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png\",\"datePublished\":\"2019-07-05T14:39:19+00:00\",\"dateModified\":\"2020-03-27T18:25:01+00:00\",\"author\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#primaryimage\",\"url\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png\",\"contentUrl\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png\",\"width\":1920,\"height\":1140},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blog.real-trends.com\/br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"12 dicas para potencializar o e-mail marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#website\",\"url\":\"https:\/\/blog.real-trends.com\/br\/\",\"name\":\"Real Trends Blog\",\"description\":\"Tudo o que voc\u00ea precisa saber em um s\u00f3 lugar\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.real-trends.com\/br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7\",\"name\":\"Natasha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g\",\"caption\":\"Natasha\"},\"url\":\"https:\/\/blog.real-trends.com\/br\/author\/natasha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"12 dicas para potencializar o e-mail marketing | Real Trends Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/","og_locale":"pt_BR","og_type":"article","og_title":"12 dicas para potencializar o e-mail marketing | Real Trends Blog","og_description":"Daremos a voc\u00ea os melhores conselhos para que possa otimizar os resultados das suas campanhas de e-mail marketing.","og_url":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/","og_site_name":"Real Trends Blog","article_published_time":"2019-07-05T14:39:19+00:00","article_modified_time":"2020-03-27T18:25:01+00:00","og_image":[{"width":1920,"height":1140,"url":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png","type":"image\/png"}],"author":"Natasha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Natasha","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/","url":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/","name":"12 dicas para potencializar o e-mail marketing | Real Trends Blog","isPartOf":{"@id":"https:\/\/blog.real-trends.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#primaryimage"},"image":{"@id":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png","datePublished":"2019-07-05T14:39:19+00:00","dateModified":"2020-03-27T18:25:01+00:00","author":{"@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7"},"breadcrumb":{"@id":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#primaryimage","url":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png","contentUrl":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/07\/blog-julio-br.png","width":1920,"height":1140},{"@type":"BreadcrumbList","@id":"https:\/\/blog.real-trends.com\/br\/2019\/07\/05\/12-dicas-para-potencializar-o-e-mail-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.real-trends.com\/br\/"},{"@type":"ListItem","position":2,"name":"12 dicas para potencializar o e-mail marketing"}]},{"@type":"WebSite","@id":"https:\/\/blog.real-trends.com\/br\/#website","url":"https:\/\/blog.real-trends.com\/br\/","name":"Real Trends Blog","description":"Tudo o que voc\u00ea precisa saber em um s\u00f3 lugar","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.real-trends.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7","name":"Natasha","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g","caption":"Natasha"},"url":"https:\/\/blog.real-trends.com\/br\/author\/natasha\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/1848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/comments?post=1848"}],"version-history":[{"count":2,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/1848\/revisions"}],"predecessor-version":[{"id":1851,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/1848\/revisions\/1851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/media\/1849"}],"wp:attachment":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/media?parent=1848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/categories?post=1848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/tags?post=1848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}