{"id":1903,"date":"2019-08-06T07:00:00","date_gmt":"2019-08-06T07:00:00","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=1903"},"modified":"2020-03-27T18:27:56","modified_gmt":"2020-03-27T18:27:56","slug":"aposte-no-marketing-nao-invasivo","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/08\/06\/aposte-no-marketing-nao-invasivo\/","title":{"rendered":"Aposte no marketing n\u00e3o invasivo"},"content":{"rendered":"\n<p>Aprenda a usar essa estrat\u00e9gia para incorpor\u00e1-la no seu neg\u00f3cio.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/08\/06_blog_br.png\" alt=\"\" class=\"wp-image-1905 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/08\/06_blog_br.png\" alt=\"\" class=\"wp-image-1905\"\/><\/noscript><\/figure>\n\n\n\n<p>No mundo atual do marketing, o permission marketing oferece uma nova alternativa na maneira de chegar aos clientes. Hoje, o objetivo \u00e9 conversar com o novo tipo de consumidor e n\u00e3o fazer propaganda a todo o momento sobre os seus produtos e servi\u00e7os.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com um f\u00e1cil acesso ao que buscam, os potenciais clientes ganharam mais poder de escolha e \u00e9 o consumidor quem determina as regras sobre como quer conhecer a sua empresa, produtos ou servi\u00e7os. Essa nova realidade \u00e9 o permission marketing ou inbound marketing.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 permission marketing?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 toda estrat\u00e9gia usada para divulgar um produto, servi\u00e7o ou marca que n\u00e3o \u00e9 invasivo. O objetivo \u00e9 se dirigir \u00e0 audi\u00eancia que realmente gosta ou segue as suas redes sociais ou l\u00ea o seu conte\u00fado. Assim, voc\u00ea s\u00f3 est\u00e1 se comunicando com um grupo espec\u00edfico que est\u00e1 interessado na sua marca. Voc\u00ea vai poder construir um relacionamento a longo prazo com os seus clientes por meio da confian\u00e7a e personaliza\u00e7\u00e3o.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>As 3 caracter\u00edsticas do permission marketing s\u00e3o:<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00c9 pessoal: <\/strong>destinado a um cliente espec\u00edfico que gera um v\u00ednculo mais s\u00f3lido e duradouro entre ele e a marca.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00c9 pertinente: <\/strong>oferece a possibilidade de focar em um produto concreto. Certifique-se de que o cliente receba informa\u00e7\u00e3o sobre o realmente quer.&nbsp;<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00c9 desejado: <\/strong>por ser um marketing autorizado, o cliente espera receber essa informa\u00e7\u00e3o que aumentar\u00e1 a taxa de convers\u00e3o das suas vendas.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Como aplicar estrat\u00e9gias de permission marketing?<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>Crie e envie conte\u00fado relevante<\/strong><\/li><\/ul>\n\n\n\n<p>Com um conte\u00fado de qualidade, atrativo e gratuito voc\u00ea conseguir\u00e1 despertar o interesse das pessoas no seu neg\u00f3cio. Voc\u00ea pode come\u00e7ar fazendo um blog e enviando textos, infogr\u00e1ficos e e-books que respondam \u00e0s d\u00favidas das pessoas sobre o seu nicho. Assim, voc\u00ea permite que os usu\u00e1rios conhe\u00e7am mais a sua marca e se deem conta do lugar que voc\u00ea ocupa no mercado.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>Destaque-se com SEO&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>O uso das t\u00e9cnicas de otimiza\u00e7\u00e3o para motores de busca faz diferen\u00e7a. Isso \u00e9 essencial para que os potenciais clientes deem permiss\u00e3o para voc\u00ea entrar em contato com eles.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Respeite o cliente&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>Mantenha o link para sair da lista de e-mails vis\u00edvel para que todos possam deixar de receber o seu material quando quiserem.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O futuro do permission marketing est\u00e1 em mostrar aos clientes o que \u00e9 importante para eles. A personaliza\u00e7\u00e3o \u00e9 a melhor maneira de conseguir isso. O importante \u00e9 se preocupar com os seus clientes. A intera\u00e7\u00e3o com os usu\u00e1rios \u00e9 um meio potente para gerar empatia.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quais benef\u00edcios o permission marketing trat\u00e1 ao seu neg\u00f3cio? #Realecommerce.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprenda a usar essa estrat\u00e9gia para incorpor\u00e1-la no seu neg\u00f3cio.<\/p>\n","protected":false},"author":29,"featured_media":1905,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-1903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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