{"id":1946,"date":"2019-08-29T07:00:27","date_gmt":"2019-08-29T07:00:27","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=1946"},"modified":"2020-03-27T18:25:35","modified_gmt":"2020-03-27T18:25:35","slug":"qual-e-a-diferenca-entre-um-e-commerce-e-um-marketplace","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/08\/29\/qual-e-a-diferenca-entre-um-e-commerce-e-um-marketplace\/","title":{"rendered":"Qual \u00e9 a diferen\u00e7a entre um e-commerce e um marketplace?"},"content":{"rendered":"<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Embora e-commerce e marketplace sejam termos que frequentemente s\u00e3o confundidos, eles n\u00e3o s\u00e3o a mesma coisa dentro do universo do com\u00e9rcio eletr\u00f4nico. Se voc\u00ea deseja empreender em um neg\u00f3cio online ou quer potencializar um j\u00e1 existente, \u00e9 importante que saiba as diferen\u00e7as entre eles.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/08\/29_blog_portu.png\" alt=\"\" class=\"wp-image-1958 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/08\/29_blog_portu.png\" alt=\"\" class=\"wp-image-1958\"\/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qual \u00e9 a principal diferen\u00e7a entre um e-commerce e um marketplace?<\/strong>&nbsp;&nbsp;<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O objetivo do e-commerce ou loja online \u00e9 vender produtos, enquanto que o marketplace serve como plataforma intermedi\u00e1ria para que os compradores e vendedores realizem transa\u00e7\u00f5es. Essa \u00e9 a diferen\u00e7a b\u00e1sica, mas ainda tem muito mais.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>P\u00fablico-alvo: <\/strong>em um e-commerce voc\u00ea centralizar\u00e1 a sua aten\u00e7\u00e3o em captar pessoas interessadas em comprar os seus produtos, enquanto que em um marketplace o foco est\u00e1 em buscar compradores e vendedores. Ainda que fatores como idade, sexo, n\u00edvel econ\u00f4mico ou interesses possam ser parecidos para determinar o p\u00fablico-alvo, as estrat\u00e9gias s\u00e3o diferentes.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Escalabilidade:<\/strong> \u00e9 mais f\u00e1cil fazer com que o seu neg\u00f3cio cres\u00e7a estando dentro de um marketplace do que em um e-commerce porque a maior parte do trabalho de expans\u00e3o \u00e9 feita pelos usu\u00e1rios. Em um e-commerce, para que o seu neg\u00f3cio seja escal\u00e1vel voc\u00ea ter\u00e1 que decidir se anuncia mais itens ou aumenta o n\u00famero de produtos que oferece. Voc\u00ea ter\u00e1 mais controle da escalabilidade e poder\u00e1 pausar quando quiser.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Tempo:<\/strong> em um e-commerce voc\u00ea precisa estar atento aos pagamentos, os envios e as devolu\u00e7\u00f5es, enquanto que ao criar um marketplace ele permite que voc\u00ea seja s\u00f3 o moderador ao inv\u00e9s de executor.&nbsp;&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Rentabilidade:<\/strong> em um marketplace a margem de lucro pode ser menor comparado a uma loja online, mas isso depender\u00e1 do modelo de neg\u00f3cio que escolher. Os fornecedores de um e-commerce tendem a ser atacadistas, cujos pre\u00e7os permitem obter uma margem de lucro aceit\u00e1vel, enquanto os fornecedores de um marketplace s\u00e3o particulares que definem os seus pre\u00e7os.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Navega\u00e7\u00e3o<\/strong>: em um e-commerce voc\u00ea escolhe quais categorias quer e quais produtos v\u00e3o em cada uma. Por\u00e9m, em um marketplace os usu\u00e1rios anunciam os seus produtos e nem sempre est\u00e3o bem classificados. A ordem \u00e9 muito importante para uma navega\u00e7\u00e3o de sucesso.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Engajamento:<\/strong> \u00e9 fundamental para fazer com que os usu\u00e1rios se identifiquem e se sintam \u00e0 vontade com a sua marca para que estejam mais dispostos a comprar ou vender. Em um marketplace \u00e9 mais f\u00e1cil criar engajamento do que em um e-commerce, pois voc\u00ea contar\u00e1 com embaixadores da marca aos quais interessa que se fale bem da plataforma para vender. Em um e-commerce, a sua marca dever\u00e1 se diferenciar do restante para conseguir o reconhecimento e a fideliza\u00e7\u00e3o dos seus clientes.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Credibilidade:<\/strong> \u00e9 essencial criar confian\u00e7a em ambos modelos de neg\u00f3cio. Nos dois casos n\u00e3o depende apenas de voc\u00ea, uma vez que em um e-commerce a empresa de envios pode falhar e em um marketplace pode ter vendedores que n\u00e3o cumpram com as pol\u00edticas do site. Para gerar credibilidade \u00e9 muito importante contar com um m\u00e9todo seguro de pagamento e envio.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>J\u00e1 contamos quais s\u00e3o as diferen\u00e7as entre esses modelos de neg\u00f3cio, agora cabe a voc\u00ea escolher algum deles. #RealEcommerce<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contamos para voc\u00ea o que consiste cada modelo de neg\u00f3cio. \ufeff<\/p>\n","protected":false},"author":29,"featured_media":1958,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[126],"tags":[],"class_list":["post-1946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loja-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qual \u00e9 a diferen\u00e7a entre um e-commerce e um marketplace? 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