{"id":1969,"date":"2019-09-03T07:00:59","date_gmt":"2019-09-03T07:00:59","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=1969"},"modified":"2020-03-27T18:31:32","modified_gmt":"2020-03-27T18:31:32","slug":"6-dicas-para-alcancar-o-sucesso-no-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/09\/03\/6-dicas-para-alcancar-o-sucesso-no-e-commerce\/","title":{"rendered":"6 dicas para alcan\u00e7ar o sucesso no e-commerce"},"content":{"rendered":"\n<p>Atualmente, parece imposs\u00edvel uma vida sem acesso ao mundo digital. Segundo o <a href=\"https:\/\/iabspain.es\/categoria-de-estudio\/topic\/ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\">estudo anual da IAB eCommerce<\/a>, 7 de cada 10 usu\u00e1rios de internet compram produtos e servi\u00e7os de forma online.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/02_blog_portu.png\" alt=\"\" class=\"wp-image-1970 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/02_blog_portu.png\" alt=\"\" class=\"wp-image-1970\"\/><\/noscript><\/figure>\n\n\n\n<p><strong>N\u00e3o \u00e9 mais suficiente para a sua loja apenas oferecer conte\u00fado de qualidade.<\/strong> Se voc\u00ea quer se diferenciar da sua concorr\u00eancia, coloque em a\u00e7\u00e3o estas dicas e multiplique o volume do seus potenciais clientes.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Seja eficiente<\/strong><\/p>\n\n\n\n<p>Al\u00e9m de ter conte\u00fado atrativo e usar as t\u00e9cnicas de SEO, <strong>a sua loja deve oferecer a melhor experi\u00eancia ao usu\u00e1rio para ser eficiente. <\/strong>Os tempos de entrega, as taxas de execu\u00e7\u00e3o e a qualidade do atendimento devem ser os seus pilares para construir uma rela\u00e7\u00e3o a longo prazo com o seu novo cliente.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Omnichannel<\/strong><\/p>\n\n\n\n<p>O desafio do omnichannel est\u00e1 em poder iniciar e terminar uma compra sem importar quem atende ao cliente nem em qual canal. Com o omnichannel voc\u00ea far\u00e1 com que toda a sua equipe esteja por dentro do status de todas as compras. Uma experi\u00eancia intuitiva e um conte\u00fado personalizado \u00e9 um plus para qualquer loja online. \ud83d\ude42<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Tenha m\u00faltiplas op\u00e7\u00f5es de pagamento<\/strong><\/p>\n\n\n\n<p>Ficar com as mesmas op\u00e7\u00f5es de pagamento pode aumentar a taxa de abandono do carrinhos. Tente buscar outras plataformas de pagamento, como <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\" href=\"https:\/\/www.paypal.com\/br\/webapps\/mpp\/home\" target=\"_blank\">Paypal<\/a> ou <a href=\"https:\/\/www.mercadopago.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\">Mercado Pago<\/a> e mais pessoas come\u00e7ar\u00e3o a comprar os seus produtos. Ofere\u00e7a mais facilidades aos seus clientes!<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Mostre as opini\u00f5es dos clientes<\/strong><\/p>\n\n\n\n<p>Conte os depoimentos dos seus clientes: voc\u00ea vai ganhar credibilidade e confian\u00e7a no seu site. Quem sabe at\u00e9 um empurr\u00e3o final para que algu\u00e9m se decida por comprar.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Voc\u00ea usa Big Data?<\/strong><\/p>\n\n\n\n<p>Disponha de dados que detalhem as tend\u00eancias de consumo por produtos e categorias para chegar ao seu p\u00fablico-alvo. Fa\u00e7a com que os an\u00fancios na sua loja estejam no lugar correto justamente no momento exato em que o seu lead esteja para tomar a decis\u00e3o de compra.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Conte com sistema de busca avan\u00e7ados<\/strong>&nbsp;<\/p>\n\n\n\n<p>Permita que os seus usu\u00e1rios busquem produtos por marca, cor, categoria e qualquer informa\u00e7\u00e3o que os ajudem a escolher. A chave no mundo digital \u00e9 o imediatismo: os consumidores querem informa\u00e7\u00e3o r\u00e1pida e em poucos cliques.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Voc\u00ea j\u00e1 conhece os pontos para que a sua loja alcance o sucesso, qual voc\u00ea acha mais interessantes? #DicasRT<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Separamos algumas dicas para que a sua marca seja a mais escolhida.<\/p>\n","protected":false},"author":29,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-1969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is 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