{"id":1975,"date":"2019-09-05T07:00:09","date_gmt":"2019-09-05T07:00:09","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=1975"},"modified":"2020-03-27T18:31:28","modified_gmt":"2020-03-27T18:31:28","slug":"como-as-grandes-marcas-se-preparam-para-vender-no-marketplace","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/09\/05\/como-as-grandes-marcas-se-preparam-para-vender-no-marketplace\/","title":{"rendered":"Como as grandes marcas se preparam para vender no marketplace?"},"content":{"rendered":"\n<p>Com a forte expans\u00e3o do e-commerce existe um debate global dentro das grandes marcas sobre se elas devem vender os seus produtos de forma direta nos marketplaces, como Amazon ou Mercado Livre, ou usar outras estrat\u00e9gias de venda.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/05_blog_portu.png\" alt=\"\" class=\"wp-image-1977 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/05_blog_portu.png\" alt=\"\" class=\"wp-image-1977\"\/><\/noscript><\/figure>\n\n\n\n<p>Muitas j\u00e1 tomaram a decis\u00e3o de abrir as suas lojas oficiais e estender a sua estrat\u00e9gia D2C (Direct to consumer) para os marketplaces.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Qual \u00e9 o caminho mais recomend\u00e1vel? N\u00e3o existe uma \u00fanica resposta, mas estes s\u00e3o os principais pontos para analisar:<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Operar de forma direta em um marketplace pode gerar um conflito com os distribuidores do canal tradicional?<\/li><li>Quais s\u00e3o os custos operativos derivados ao operar em um marketplace?<\/li><li>A empresa tem pessoas capacitadas para administrar esse novo canal de vendas?<\/li><li>Estar presente em um marketplace pode afetar as vendas da plataforma digital pr\u00f3pria?<\/li><li>Como determinar qual estrat\u00e9gia de vendas digital potencializar?<\/li><li>Modelo fulfillment, fornecimento pr\u00f3prio ou fornecimento terceirizado?<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Nos pr\u00f3ximos artigos aprofundaremos nessas quest\u00f5es.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Convido voc\u00ea a comentar abaixo se acredita que h\u00e1 outros pontos importantes que as grandes marcas devem considerar na hora de come\u00e7ar a vender de forma direta em um marketplace.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contamos para voc\u00ea tudo o que as empresas mais importantes avaliam.<\/p>\n","protected":false},"author":29,"featured_media":1977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[126],"tags":[],"class_list":["post-1975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loja-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como as grandes marcas se preparam para vender no marketplace? 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