{"id":2013,"date":"2019-09-12T07:00:35","date_gmt":"2019-09-12T07:00:35","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2013"},"modified":"2020-03-27T18:30:51","modified_gmt":"2020-03-27T18:30:51","slug":"vender-em-um-marketplace-pode-afetar-os-seus-distribuidores","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/09\/12\/vender-em-um-marketplace-pode-afetar-os-seus-distribuidores\/","title":{"rendered":"Vender em um marketplace pode afetar os seus distribuidores?"},"content":{"rendered":"\n<p>Conhe\u00e7a as vari\u00e1veis a levar em conta ao come\u00e7ar a vender de forma direta em um marketplace.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/12_blog_portu.png\" alt=\"\" class=\"wp-image-2014 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/12_blog_portu.png\" alt=\"\" class=\"wp-image-2014\"\/><\/noscript><\/figure>\n\n\n\n<p>Como vimos no <a href=\"https:\/\/blog.real-trends.com\/br\/2019\/09\/05\/como-as-grandes-marcas-se-preparam-para-vender-no-marketplace\/\">post <\/a><a href=\"https:\/\/blog.real-trends.com\/br\/2019\/09\/05\/como-as-grandes-marcas-se-preparam-para-vender-no-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a (abre em uma nova aba)\">a<\/a><a href=\"https:\/\/blog.real-trends.com\/br\/2019\/09\/05\/como-as-grandes-marcas-se-preparam-para-vender-no-marketplace\/\">nterior<\/a>, quando uma empresa que s\u00f3 comercializa os seus produtos em uma loja f\u00edsica decide expandir para o mundo do e-commerce, ela tem tr\u00eas alternativas para come\u00e7ar.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por um lado, os seus clientes atuais, possivelmente redes de varejo, j\u00e1 estejam desenvolvendo o seu pr\u00f3prio canal de venda digital. Por outro lado, a empresa pode decidir implementar uma plataforma pr\u00f3pria de vendas online para chegar diretamente ao consumidor.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O objetivo deste post \u00e9 analisar o terceiro cen\u00e1rio: <strong>o que significa come\u00e7ar a vender de forma direta um em marketplace.<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Um dos principais pontos a contemplar \u00e9 dos diferentes m\u00e9todos que a empresa tem para os seus produtos e quais obje\u00e7\u00f5es os seus distribuidores podem ter.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>As marcas pioneiras em se incorporar ao e-commerce tiveram as batalhas mais duras com os distribuidores do varejo f\u00edsico. Hoje em dia, o debate est\u00e1 mais maduro e as marcas colocam em funcionamento uma estrat\u00e9gia de distribui\u00e7\u00e3o mista, na qual convivem a distribui\u00e7\u00e3o para o varejo f\u00edsico e uma pr\u00f3pria para o canal de vendas digital.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Em um pr\u00f3ximo post, apresentaremos o que levar em conta para desenvolver uma estrat\u00e9gia de vendas digital grandiosa para a sua empresa.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>N\u00e3o se esque\u00e7am de comentar e acrescentar os seus pontos que acreditam ser importantes para vender em um.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a as vari\u00e1veis a levar em conta ao come\u00e7ar a vender de forma direta em um marketplace.<\/p>\n","protected":false},"author":29,"featured_media":2014,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[126],"tags":[],"class_list":["post-2013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loja-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vender em um marketplace pode afetar os seus distribuidores? 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