{"id":2024,"date":"2019-09-19T07:00:45","date_gmt":"2019-09-19T07:00:45","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2024"},"modified":"2020-03-27T18:29:58","modified_gmt":"2020-03-27T18:29:58","slug":"quais-sao-os-custos-operacionais-de-um-marketplace","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/09\/19\/quais-sao-os-custos-operacionais-de-um-marketplace\/","title":{"rendered":"Quais s\u00e3o os custos operacionais de um marketplace?"},"content":{"rendered":"\n<p>Mostramos para voc\u00ea quais custos voc\u00ea tem que encarar na hora de decidir vender em um marketplace.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/19_blog_portu.png\" alt=\"\" class=\"wp-image-2026 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/19_blog_portu.png\" alt=\"\" class=\"wp-image-2026\"\/><\/noscript><\/figure>\n\n\n\n<p>Se a sua empresa j\u00e1 decidiu vender em um marketplace, como Mercado Livre ou Amazon, \u00e9 importante levar em considera\u00e7\u00e3o os esfor\u00e7os e os seus custos associados.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A maioria dos marketplaces exigem n\u00edveis de gest\u00e3o e de satisfa\u00e7\u00e3o frente aos compradores que caso n\u00e3o sejam cumpridos afetam o posicionamento dos seus produtos nas listas dentro da plataforma. Assim, menos exposi\u00e7\u00e3o significa menos vendas.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>O que quer dizer esfor\u00e7os operacionais? Vejamos com alguns exemplos:<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Ter um tempo de despacho dos produtos reduzido, inclusivo envios no dia.&nbsp;<\/li><li>Manter porcentagens de reclama\u00e7\u00f5es dos compradores baixos, inferiores a 2% das vendas.<\/li><li>Garantir um tempo m\u00e9dio de resposta inferior a 30 minutos.<\/li><li>Gest\u00e3o do estoque dos produtos anunciados, evitando quebras.<\/li><li>Atualiza\u00e7\u00e3o permanente dos pre\u00e7os, sofrendo penaliza\u00e7\u00f5es por mudan\u00e7as de pre\u00e7os p\u00f3s-compra.<\/li><li>Conte\u00fado: descri\u00e7\u00f5es, imagens, ficha t\u00e9cnica, jur\u00eddico, entre outras.<\/li><li>Coordena\u00e7\u00e3o comercial com o marketplace para manter uma agenda t\u00e1tica promocional.&nbsp;<\/li><li>An\u00e1lise de vendas e rentabilidade.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Esses s\u00e3o alguns dos esfor\u00e7os operacionais que a sua empresa enfrentar\u00e1 se for vender em um marketplace. Est\u00e1 preparado?&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mostramos para voc\u00ea quais custos voc\u00ea tem que encarar na hora de decidir vender em um marketplace.<\/p>\n","protected":false},"author":29,"featured_media":2026,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[126],"tags":[],"class_list":["post-2024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loja-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quais s\u00e3o os custos operacionais de um marketplace? | Real Trends Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/09\/19\/quais-sao-os-custos-operacionais-de-um-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quais s\u00e3o os custos operacionais de um marketplace? 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