{"id":2035,"date":"2019-09-26T07:00:55","date_gmt":"2019-09-26T07:00:55","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2035"},"modified":"2020-03-27T18:29:21","modified_gmt":"2020-03-27T18:29:21","slug":"10-dicas-para-a-sua-newsletter-triunfar","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/","title":{"rendered":"10 dicas para a sua newsletter triunfar"},"content":{"rendered":"\n<p>Separamos algumas dicas para prender a aten\u00e7\u00e3o dos seus leitores e ter sucesso no seu neg\u00f3cio.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png\" alt=\"\" class=\"wp-image-2036 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png\" alt=\"\" class=\"wp-image-2036\"\/><\/noscript><\/figure>\n\n\n\n<p>As newsletter s\u00e3o um instrumento de comunica\u00e7\u00e3o importante para fideliza\u00e7\u00e3o dos clientes. A chave do seu sucesso est\u00e1 em criar conte\u00fados relevantes e interessantes que prendam a aten\u00e7\u00e3o do p\u00fablico sobre a sua empresa e produtos.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>&nbsp;1. Aproveite o impulso da abertura<\/strong>&nbsp;<\/p>\n\n\n\n<p>Esclare\u00e7a ao leitor, de maneira atrativa e breve, sobre o que se trata a newsletter.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Uma boa combina\u00e7\u00e3o entre a linha do assunto e o texto do corpo do e-mail v\u00e3o despertar a curiosidade.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>2. Teste A\/B em todo e-mail&nbsp;<\/strong><\/p>\n\n\n\n<p>Se quer checar qual \u00e9 a aceita\u00e7\u00e3o de uma mensagem, fa\u00e7a um teste A\/B para analisar duas modalidades de um assunto.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se comparar, por exemplo, a taxa de abertura, voc\u00ea poder\u00e1 saber qual assunto funciona melhor.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>3. O tamanho do assunto: at\u00e9 75 caracteres com espa\u00e7os inclu\u00eddos<\/strong>&nbsp;<\/p>\n\n\n\n<p>Qualquer caractere adicional ser\u00e1 cortado automaticamente.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Veja a quantidade m\u00e1xima permitida de alguns provedores de e-mail:&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<table class=\"wp-block-table aligncenter is-style-stripes\"><tbody><tr><td><strong>Provedor de e-mail<\/strong><\/td><td><strong>M\u00e1ximo de caracteres<\/strong><\/td><\/tr><tr><td>Google Mail<\/td><td>70<\/td><\/tr><tr><td>Outlook<\/td><td>73<\/td><\/tr><tr><td>Thunderbird<\/td><td>66<\/td><\/tr><tr><td> iPhone<\/td><td>41 na vertical e 64 na horizontal<\/td><\/tr><tr><td>Apple Watch<\/td><td>16<\/td><\/tr><tr><td>Android<\/td><td>27 a 30 na vertical e 46 a 62 na horizontal<\/td><\/tr><\/tbody><\/table>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>4. Teste diferentes momentos de envio<\/strong>&nbsp;<\/p>\n\n\n\n<p>Mande a sua newsletter em diferentes momentos, dias da semana e hor\u00e1rios para saber quando os seus clientes abrem e leem mais.&nbsp;&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>5. Personalize as sauda\u00e7\u00f5es&nbsp;<\/strong><\/p>\n\n\n\n<p>Se voc\u00ea se dirigir ao leitor de forma pessoal na sua newsletter, voc\u00ea aumentar\u00e1 a aten\u00e7\u00e3o e as possibilidades de que ele a leia. Conforme o p\u00fablico, voc\u00ea ter\u00e1 que usar o nome, o sobrenome ou uma combina\u00e7\u00e3o de ambos.&nbsp;&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>6. Escreva de forma simples<\/strong><\/p>\n\n\n\n<p>O conte\u00fado da newsletter tem que ser breve, preciso e interessante para que o leitor o capte rapidamente.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>7. Incentive os cliques<\/strong><\/p>\n\n\n\n<p>Inclua links facilmente reconhec\u00edveis nas suas mensagens e um call to action claro.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 a forma de guiar os seus leitores pelo texto com a\u00e7\u00f5es como \u201cComprar agora\u201d ou \u201cMais informa\u00e7\u00e3o\u201d. Adicione tamb\u00e9m redes sociais para gerar mais tr\u00e1fego.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>8. Aviso legal<\/strong>&nbsp;<\/p>\n\n\n\n<p>O e-mail publicit\u00e1rio pode conter um aviso legal, com os dados da sua empresa. Segundo o CAPEM &#8211; C\u00f3digo de Autorregulamenta\u00e7\u00e3o para pr\u00e1tica de E-mail Marketing, \u00e9 imprescind\u00edvel divulgar no site da sua empresa a \u201cPol\u00edtica de Privacidade e de uso de Dados\u201d adotada com seus clientes e usu\u00e1rios.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>9. Coloque um link para descadastro<\/strong><\/p>\n\n\n\n<p>Sempre inclua nos seus e-mails um link para que o leitor possa se descadastrar. \u00c9 o que indica o C\u00f3digo de Autorregulamenta\u00e7\u00e3o para pr\u00e1tica de E-mail Marketing. Os consumidores devem poder de descadastrar de uma newsletter de forma r\u00e1pida e simples a qualquer momento.&nbsp;&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>10. Avalie as suas campanhas de mailing<\/strong><\/p>\n\n\n\n<p>Para manter o sucesso da sua newsletter, analise os resultados. Se avaliar os KPI\u2019s mais importantes, como as taxas de abertura, clique e entrega, poder\u00e1 saber o que funciona melhor ou n\u00e3o para otimizar as pr\u00f3ximas newsletters. Nunca deixe de aprender!<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Voc\u00ea se sente preparado para criar ou melhorar as suas newsletter? #RealEcommerce<br><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Separamos algumas dicas para prender a aten\u00e7\u00e3o dos seus leitores e ter sucesso no seu neg\u00f3cio.<\/p>\n","protected":false},"author":29,"featured_media":2036,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-2035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 dicas para a sua newsletter triunfar | Real Trends Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 dicas para a sua newsletter triunfar | Real Trends Blog\" \/>\n<meta property=\"og:description\" content=\"Separamos algumas dicas para prender a aten\u00e7\u00e3o dos seus leitores e ter sucesso no seu neg\u00f3cio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Trends Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-26T07:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-27T18:29:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Natasha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natasha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/\",\"url\":\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/\",\"name\":\"10 dicas para a sua newsletter triunfar | Real Trends Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png\",\"datePublished\":\"2019-09-26T07:00:55+00:00\",\"dateModified\":\"2020-03-27T18:29:21+00:00\",\"author\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#primaryimage\",\"url\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png\",\"contentUrl\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png\",\"width\":1920,\"height\":1140},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blog.real-trends.com\/br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 dicas para a sua newsletter triunfar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#website\",\"url\":\"https:\/\/blog.real-trends.com\/br\/\",\"name\":\"Real Trends Blog\",\"description\":\"Tudo o que voc\u00ea precisa saber em um s\u00f3 lugar\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.real-trends.com\/br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7\",\"name\":\"Natasha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g\",\"caption\":\"Natasha\"},\"url\":\"https:\/\/blog.real-trends.com\/br\/author\/natasha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 dicas para a sua newsletter triunfar | Real Trends Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/","og_locale":"pt_BR","og_type":"article","og_title":"10 dicas para a sua newsletter triunfar | Real Trends Blog","og_description":"Separamos algumas dicas para prender a aten\u00e7\u00e3o dos seus leitores e ter sucesso no seu neg\u00f3cio.","og_url":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/","og_site_name":"Real Trends Blog","article_published_time":"2019-09-26T07:00:55+00:00","article_modified_time":"2020-03-27T18:29:21+00:00","og_image":[{"url":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png","width":1024,"height":608,"type":"image\/png"}],"author":"Natasha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Natasha","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/","url":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/","name":"10 dicas para a sua newsletter triunfar | Real Trends Blog","isPartOf":{"@id":"https:\/\/blog.real-trends.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#primaryimage"},"image":{"@id":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png","datePublished":"2019-09-26T07:00:55+00:00","dateModified":"2020-03-27T18:29:21+00:00","author":{"@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7"},"breadcrumb":{"@id":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#primaryimage","url":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png","contentUrl":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/26_blog_portu.png","width":1920,"height":1140},{"@type":"BreadcrumbList","@id":"https:\/\/blog.real-trends.com\/br\/2019\/09\/26\/10-dicas-para-a-sua-newsletter-triunfar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.real-trends.com\/br\/"},{"@type":"ListItem","position":2,"name":"10 dicas para a sua newsletter triunfar"}]},{"@type":"WebSite","@id":"https:\/\/blog.real-trends.com\/br\/#website","url":"https:\/\/blog.real-trends.com\/br\/","name":"Real Trends Blog","description":"Tudo o que voc\u00ea precisa saber em um s\u00f3 lugar","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.real-trends.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7","name":"Natasha","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g","caption":"Natasha"},"url":"https:\/\/blog.real-trends.com\/br\/author\/natasha\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/2035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/comments?post=2035"}],"version-history":[{"count":7,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/2035\/revisions"}],"predecessor-version":[{"id":2043,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/2035\/revisions\/2043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/media\/2036"}],"wp:attachment":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/media?parent=2035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/categories?post=2035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/tags?post=2035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}