{"id":2054,"date":"2019-10-03T07:00:23","date_gmt":"2019-10-03T07:00:23","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2054"},"modified":"2020-03-27T18:34:09","modified_gmt":"2020-03-27T18:34:09","slug":"use-os-precos-psicologicos-para-aumentar-o-seu-faturamento","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/10\/03\/use-os-precos-psicologicos-para-aumentar-o-seu-faturamento\/","title":{"rendered":"Use os pre\u00e7os psicol\u00f3gicos para aumentar o seu faturamento"},"content":{"rendered":"\n<p>Explicamos para voc\u00ea como melhorar os seus ganhos usando os pre\u00e7os psicol\u00f3gicos e o poder do n\u00famero 9.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/03_blog_portu.png\" alt=\"\" class=\"wp-image-2055 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/09\/03_blog_portu.png\" alt=\"\" class=\"wp-image-2055\"\/><\/noscript><\/figure>\n\n\n\n<p>Ter mais rentabilidade \u00e9 o objetivo de todo e-commerce e para alcan\u00e7\u00e1-lo a sele\u00e7\u00e3o de pre\u00e7os \u00e9 a pe\u00e7a-chave. Al\u00e9m disso, voc\u00ea deve ter em conta os custos da sua empresa e o efeito psicol\u00f3gico para o comprador.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A <a href=\"https:\/\/stripe.com\/es\/newsroom\/news\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\">Stripe<\/a>, uma plataforma de pagamentos pela internet, publicou o estudo \u201cO efeito do impacto do d\u00edgito esquerdo\u201d para confirmar se nas vendas online tamb\u00e9m funciona a estrat\u00e9gia de colocar um produto a R$ 4,99 em vez de R$ 5.&nbsp;&nbsp;&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>O que s\u00e3o os pre\u00e7os psicol\u00f3gicos?<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Dentro do mundo das vendas, terminar o pre\u00e7o de um produto com 9 tem muito poder. Em 1936, Eli Ginzberg o analisou nas vendas por cat\u00e1logo e confirmou que aumentava a demanda ao baixar de U$2 para U$1,99. Em 2003, os pesquisadores americanos Eric Anderson e Duncan Simester realizaram experimentos com marcas de roupa e conseguiram aumentos das vendas s\u00f3 mudando os pre\u00e7os para usar o 9. Assim, o efeito do d\u00edgito esquerdo influencia na decis\u00e3o de compra.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Aposte no 9<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>As conclus\u00f5es mais relevantes do estudo da Stripe s\u00e3o:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Mais de 70% dos neg\u00f3cios online n\u00e3o aplicam essa estrat\u00e9gia de pre\u00e7os.&nbsp;<\/li><li>Os neg\u00f3cios virtuais que mudaram para um modelo de pre\u00e7os que termina com o \u201c9\u201d no lugar de \u201c0\u201d aumentaram as suas vendas.&nbsp;<\/li><li>A tend\u00eancia se aplica tanto para produtos convencionais quanto para artigos de luxo.&nbsp;&nbsp;<\/li><li>Os principais servi\u00e7os de assinatura de v\u00eddeo ou m\u00fasica de streaming, como Spotify, Netflix ou HBO, usam pre\u00e7os com d\u00edgito 0,9. Outras categorias relevantes como meios de comunica\u00e7\u00e3o (The New York Times ou The Washington Post) e assinaturas de bens de consumo, como Amazon, est\u00e3o perdendo dinheiro por n\u00e3o implementar esse modelo de pre\u00e7os.&nbsp;<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Deixamos duas dicas: se voc\u00ea tem uma loja online grande e com mais recursos, fa\u00e7a testes e identifique o comportamento dos seus pre\u00e7os. Se a sua loja \u00e9 menor, aposte no 9. N\u00e3o falha! #RealEcommerce.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explicamos para voc\u00ea como melhorar os seus ganhos usando os pre\u00e7os psicol\u00f3gicos e o poder do n\u00famero 9.<\/p>\n","protected":false},"author":29,"featured_media":2055,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-2054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-para-vender-mais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use os pre\u00e7os psicol\u00f3gicos para aumentar o seu faturamento | Real Trends Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, 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