{"id":2071,"date":"2019-10-08T14:42:46","date_gmt":"2019-10-08T14:42:46","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2071"},"modified":"2022-11-03T18:16:24","modified_gmt":"2022-11-03T18:16:24","slug":"black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/","title":{"rendered":"Black Friday: veja as melhores dicas com os craques do e-commerce"},"content":{"rendered":"\n<p>A Black Friday \u00e9 um dos eventos mais importantes no calend\u00e1rio de quem vende online. Em 2022, o evento acontece dia 25 de novembro e se no ano anterior o faturamento foi de R$ 4,2 bilh\u00f5es, a tend\u00eancia \u00e9 que esse n\u00famero aumente. E voc\u00ea n\u00e3o pode ficar de fora, n\u00e3o \u00e9 mesmo?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-1024x608.jpg\" alt=\"Venda muito na Black Friday\" class=\"wp-image-4930 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-1024x608.jpg\" alt=\"Venda muito na Black Friday\" class=\"wp-image-4930\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por isso, conversamos com os especialistas Andr\u00e9 Santos, do Mercado Livre, e Bruno de Oliveira, do E-commerce na Pr\u00e1tica, para sabermos o que voc\u00ea pode fazer para se preparar para a Black Friday 2022.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Andr\u00e9 Santos \u00e9 enf\u00e1tico, \u201ca Black Friday tem que ser vista pelo vendedor desde o in\u00edcio do ano. Eu sempre indico ter os 12 meses catalogados, vendo como trabalhar a gest\u00e3o de estoque e a gest\u00e3o de compra. Como ele pode comprar bem para vender bem\u201d. O que \u00e9 refor\u00e7ado por Bruno de Oliveira, que diz que para a Black Friday funcionar \u00e9 importante trabalhar com a antecipa\u00e7\u00e3o. Voc\u00ea precisa anunciar para a sua audi\u00eancia que o seu neg\u00f3cio vai participar da Black Friday e que todo mundo pode encontrar \u00f3timas promo\u00e7\u00f5es. Se n\u00e3o fizer isso, o seu cliente vai gastar o dinheiro dele em outro lugar, favorecendo os seus concorrentes.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outro ponto em comum entre os especialistas \u00e9 relacionado \u00e0 log\u00edstica. Cada vez mais os brasileiros querem receber o produto o quanto antes, se for no mesmo dia ou em at\u00e9 24h, melhor ainda. Por isso, \u00e9 importante planejar o seu estoque e alinhar muito bem a sua entrega.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u201cPara a Black Friday n\u00e3o adianta ter s\u00f3 pre\u00e7o, tem que pensar muito na quest\u00e3o da experi\u00eancia e da log\u00edstica. Pensar na quest\u00e3o da entrega no mesmo dia, ou ent\u00e3o at\u00e9 o dia seguinte. Ningu\u00e9m quer mais receber produto em 7 dias, \u00e9 tudo para ontem\u201d, afirma Andr\u00e9 Santos.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.real-trends.com\/br\/guia-mercado-envios-baixar\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">O que pode atrapalhar a sua Black Friday<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Segundo Bruno de Oliveira, se o seu site n\u00e3o estiver preparado para receber os clientes, voc\u00ea ter\u00e1 um grande problema. Por isso, resolva todas as quest\u00f5es de tecnologia antes da data.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n<p>\u201cO <a style=\"text-decoration: underline; color: #008aff;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/06\/24\/planeje-o-seu-estoque-de-seguranca-e-nao-perca-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\">estoque<\/a> tamb\u00e9m, se n\u00e3o estiver planejado, pode ser um grande empecilho. Al\u00e9m disso, a falta de uma pesquisa de mercado pode atrapalhar muito. \u00c9 necess\u00e1rio entender quais ser\u00e3o as estrat\u00e9gias dos concorrentes, quais os produtos mais vendidos, os pre\u00e7os, qual \u00e9 a maior demanda. Estando atualizado, fica mais f\u00e1cil ter uma Black Friday de sucesso\u201d, refor\u00e7a o especialista.&nbsp;<\/p>\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u201c\u00c9 essencial conhecer quem s\u00e3o os seus competidores, a\u00ed a gente tem a <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\" href=\"https:\/\/www.real-trends.com\/br\/tools\" target=\"_blank\">Real Trends<\/a>, que \u00e9 uma ferramenta que ajuda voc\u00ea a saber quem \u00e9 o seu concorrente, saber quais s\u00e3o os produtos que de fato voc\u00ea tem que comprar bem para vender bem. Investir em uma ferramenta robusta e que te traga dados tem a ver com transforma\u00e7\u00e3o digital e conhecer o seu consumidor\u201d, acrescenta Andr\u00e9 Santos.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>N\u00e3o deixe nada atrapalhar a sua Black Friday, confira mais dicas no nosso e-book!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.real-trends.com\/br\/guia-black-friday\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-1024x359.png\" alt=\"\" class=\"wp-image-3569 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1.png 1853w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-1024x359.png\" alt=\"\" class=\"wp-image-3569\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-blackfriday-1.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Black Friday x Natal<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Uma das quest\u00f5es que pode passar pela sua cabe\u00e7a \u00e9 como gerenciar o estoque na Black Friday, j\u00e1 que o Natal vem praticamente em seguida.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>De acordo com Bruno de Oliveira, o vendedor precisa definir bem os objetivos das duas datas, afinal por mais que sejam pr\u00f3ximas, n\u00e3o s\u00e3o a mesma coisa. A Black Friday n\u00e3o deve ter o objetivo de liquidar tudo, muitas vezes o lojista nem tem lucro. Ela serve para acabar de vez com o estoque remanescente. J\u00e1 o Natal \u00e9 o oposto, o objetivo \u00e9 liquidar o m\u00e1ximo poss\u00edvel e investir em produtos que estejam com grande demanda na \u00e9poca.<\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"3eea14a3fd\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/2071\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Dicas de ouro dos especialistas<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Veja os principais pontos que os especialistas consideram fundamentais para vender muito nesta Black Friday:<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h4 class=\"wp-block-heading\">Dicas do Bruno de Oliveira<\/h4>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Portf\u00f3lio correto de produtos<\/strong><\/h3>\n\n\n\n<p>Fazendo uma pesquisa de mercado, o lojista vai saber quais s\u00e3o os produtos com mais demanda e, assim, pode focar nas promo\u00e7\u00f5es.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Definir objetivos<\/strong><\/h3>\n\n\n\n<p>Pense em como a Black Friday pode beneficiar o seu neg\u00f3cio. Voc\u00ea est\u00e1 precisando aumentar o faturamento, acabar com o estoque parado, conquistar novos clientes, testar um mix de produtos. Analise qual \u00e9 a maior necessidade do seu neg\u00f3cio e crie estrat\u00e9gias para supri-las.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Marketing pr\u00e9 e durante a Black Friday<\/strong><\/h3>\n\n\n\n<p>Muitos neg\u00f3cios cometem o erro de anunciar as promo\u00e7\u00f5es apenas no dia. Por mais que seja importante, tamb\u00e9m \u00e9 extremamente necess\u00e1rio fazer marketing antes da Black Friday. Gere antecipa\u00e7\u00e3o, anuncie que o seu neg\u00f3cio ter\u00e1 ofertas incr\u00edveis e que \u00e9 inteligente ficar por perto e ver como \u00e9 poss\u00edvel economizar comprando de voc\u00ea.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Ter um trabalho ativo<\/strong><\/h3>\n\n\n\n<p>Ao mesmo tempo que a Black Friday gera mais compras, ela tamb\u00e9m gera mais abandono de carrinho. Por isso, voc\u00ea precisa estar com uma equipe ativa trabalhando no dia. Mande mensagens para os clientes, tire todas as d\u00favidas, converse com eles. Afinal, um atendimento \u00f3timo e preparado pode fazer toda a diferen\u00e7a.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h4 class=\"wp-block-heading\">Dicas do Andr\u00e9 Santos<\/h4>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<p>Existe uma coisa que eu chamo de QPA: o Q de qualidade, o P de p\u00f3s-venda e o A de atendimento, diz Andr\u00e9. Veja abaixo o que representa cada um:<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Qualidade<\/strong><\/h3>\n\n\n\n<p>Quando eu falo de qualidade, eu falo de produto. Conhecer bem o produto, fazer um bom an\u00fancio, com boas fotos, com bons t\u00edtulos e bons v\u00eddeos.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u00f3s-venda<\/strong><\/h3>\n\n\n\n<p>O p\u00f3s-venda n\u00e3o \u00e9 s\u00f3 ficar com o cliente at\u00e9 ele receber o produto, tem a ver com a parte da log\u00edstica. Voc\u00ea n\u00e3o pode deixar para l\u00e1, afinal esta n\u00e3o ser\u00e1 a sua \u00faltima Black Friday. Ter\u00e3o v\u00e1rias para voc\u00ea participar. Por isso, voc\u00ea tem que cativar esse cliente, seja respondendo de forma proativa, agradecendo pela compra e perguntando se ele gostou do produto.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Atendimento<\/strong><\/h3>\n\n\n\n<p>O atendimento encanta o cliente para ele comprar novamente com voc\u00ea. O brasileiro \u00e9 um povo que gosta de carinho. Com isso, o encantamento se faz na forma como voc\u00ea trata o seu cliente, na forma como fala com ele.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>E a\u00ed, curtiu as dicas? Compartilha com a gente como voc\u00ea est\u00e1 se preparando para a Black Friday 2022.<\/p>\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends por 30 dias gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>","protected":false},"excerpt":{"rendered":"<p>Descubra o que os especialistas Andr\u00e9 Santos e Bruno de Oliveira recomendam para voc\u00ea terminar 2022 com um recorde de vendas. <\/p>\n","protected":false},"author":29,"featured_media":4930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-2071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-para-vender-mais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday: veja dicas de especialistas do e-commerce<\/title>\n<meta name=\"description\" content=\"Descubra o que os especialistas em e-commerce Andr\u00e9 Santos e Bruno de Oliveira recomendam para voc\u00ea terminar 2022 com um recorde de vendas na Black Friday.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: veja dicas de especialistas do e-commerce\" \/>\n<meta property=\"og:description\" content=\"Descubra o que os especialistas em e-commerce Andr\u00e9 Santos e Bruno de Oliveira recomendam para voc\u00ea terminar 2022 com um recorde de vendas na Black Friday.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Trends Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-08T14:42:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T18:16:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natasha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natasha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/\",\"url\":\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/\",\"name\":\"Black Friday: veja dicas de especialistas do e-commerce\",\"isPartOf\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg\",\"datePublished\":\"2019-10-08T14:42:46+00:00\",\"dateModified\":\"2022-11-03T18:16:24+00:00\",\"author\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7\"},\"description\":\"Descubra o que os especialistas em e-commerce Andr\u00e9 Santos e Bruno de Oliveira recomendam para voc\u00ea terminar 2022 com um recorde de vendas na Black Friday.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#primaryimage\",\"url\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg\",\"contentUrl\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg\",\"width\":1920,\"height\":1140,\"caption\":\"Venda muito na Black Friday\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blog.real-trends.com\/br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday: veja as melhores dicas com os craques do e-commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#website\",\"url\":\"https:\/\/blog.real-trends.com\/br\/\",\"name\":\"Real Trends Blog\",\"description\":\"Tudo o que voc\u00ea precisa saber em um s\u00f3 lugar\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.real-trends.com\/br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7\",\"name\":\"Natasha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g\",\"caption\":\"Natasha\"},\"url\":\"https:\/\/blog.real-trends.com\/br\/author\/natasha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday: veja dicas de especialistas do e-commerce","description":"Descubra o que os especialistas em e-commerce Andr\u00e9 Santos e Bruno de Oliveira recomendam para voc\u00ea terminar 2022 com um recorde de vendas na Black Friday.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/","og_locale":"pt_BR","og_type":"article","og_title":"Black Friday: veja dicas de especialistas do e-commerce","og_description":"Descubra o que os especialistas em e-commerce Andr\u00e9 Santos e Bruno de Oliveira recomendam para voc\u00ea terminar 2022 com um recorde de vendas na Black Friday.","og_url":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/","og_site_name":"Real Trends Blog","article_published_time":"2019-10-08T14:42:46+00:00","article_modified_time":"2022-11-03T18:16:24+00:00","og_image":[{"width":1920,"height":1140,"url":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg","type":"image\/jpeg"}],"author":"Natasha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Natasha","Est. tempo de leitura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/","url":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/","name":"Black Friday: veja dicas de especialistas do e-commerce","isPartOf":{"@id":"https:\/\/blog.real-trends.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg","datePublished":"2019-10-08T14:42:46+00:00","dateModified":"2022-11-03T18:16:24+00:00","author":{"@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7"},"description":"Descubra o que os especialistas em e-commerce Andr\u00e9 Santos e Bruno de Oliveira recomendam para voc\u00ea terminar 2022 com um recorde de vendas na Black Friday.","breadcrumb":{"@id":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#primaryimage","url":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg","contentUrl":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/Black-Friday_02.jpg","width":1920,"height":1140,"caption":"Venda muito na Black Friday"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.real-trends.com\/br\/2019\/10\/08\/black-friday-veja-as-melhores-dicas-com-os-craques-do-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.real-trends.com\/br\/"},{"@type":"ListItem","position":2,"name":"Black Friday: veja as melhores dicas com os craques do e-commerce"}]},{"@type":"WebSite","@id":"https:\/\/blog.real-trends.com\/br\/#website","url":"https:\/\/blog.real-trends.com\/br\/","name":"Real Trends Blog","description":"Tudo o que voc\u00ea precisa saber em um s\u00f3 lugar","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.real-trends.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7","name":"Natasha","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g","caption":"Natasha"},"url":"https:\/\/blog.real-trends.com\/br\/author\/natasha\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/2071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":19,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/2071\/revisions"}],"predecessor-version":[{"id":5203,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/2071\/revisions\/5203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/media\/4930"}],"wp:attachment":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/media?parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/categories?post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/tags?post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}