{"id":2096,"date":"2019-10-22T07:00:04","date_gmt":"2019-10-22T07:00:04","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2096"},"modified":"2020-03-27T18:32:59","modified_gmt":"2020-03-27T18:32:59","slug":"o-que-e-branding","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/10\/22\/o-que-e-branding\/","title":{"rendered":"O que \u00e9 branding?"},"content":{"rendered":"\n<p>Explicamos para voc\u00ea em que consiste essa t\u00e9cnica de marketing para construir a identidade da sua marca e potencializar o seu neg\u00f3cio online.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/22_blog_portu.png\" alt=\"\" class=\"wp-image-2108 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/22_blog_portu.png\" alt=\"\" class=\"wp-image-2108\"\/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Branding \u00e9 um conceito comercial, vinculado ao setor de marketing, que se refere ao processo de criar uma identidade da marca. Ser\u00e1 de grande ajuda para desenvolver o seu modelo de neg\u00f3cio digital.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Quais modelos de branding voc\u00ea pode encontrar?<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Branding pessoal&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Trata-se de construir uma marca pessoal em cima de outras considera\u00e7\u00f5es t\u00e9cnicas. Ou seja, voc\u00ea deve aplic\u00e1-la individualmente e em uma rela\u00e7\u00e3o muito pr\u00f3xima com os meios digitais. Nesse caso, afetar\u00e1 o nome que atribuir ao seu e-commerce, mas com a \u00fanica condi\u00e7\u00e3o de que seja somente seu e n\u00e3o perten\u00e7a a uma empresa. Assim, o branding se converte em uma grande ferramenta para conseguir os seus objetivos e difundir a sua marca.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Branding corporativo&nbsp;<\/strong><\/p>\n\n\n\n<p>O foco est\u00e1 nas marcas, mas n\u00e3o mais em iniciativas pessoais, mas sim em empresas de todos os tipos. Por exemplo, pode ser Coca Cola, Amazon, Facebook, Mercado Livre, entre outras. Esse termo \u00e9 usado para trabalhar a imagem de empresas e corpora\u00e7\u00f5es. Nas empresas existe um setor que cuida da sua execu\u00e7\u00e3o: Employer branding.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Benef\u00edcios do branding<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>Cria a identidade da sua marca e ajuda a se diferenciar dos seus concorrentes:<\/strong> se diferenciar\u00e1 no mercado e vai conseguir o posicionamento correto da marca comercialmente.<\/li><li><strong>\u00c9 a estrat\u00e9gia mais eficaz para focar e trabalhar a sua marca a m\u00e9dio e longo prazo:<\/strong> voc\u00ea obter\u00e1 resultados que ser\u00e3o sustentados ao longo do tempo.&nbsp;<\/li><li><strong>Otimiza qualquer classe de estrat\u00e9gia no marketing digital:<\/strong> favorece a comunica\u00e7\u00e3o com os clientes, usu\u00e1rios, fornecedores e, em geral, o p\u00fablico-alvo que voc\u00ea busca.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Voc\u00ea \u00e9 um empreendedor e tem dificuldade para posicionar a sua marca? A melhor solu\u00e7\u00e3o \u00e9 come\u00e7ar uma campanha de branding. #DicasRT<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explicamos para voc\u00ea em que consiste essa t\u00e9cnica de marketing para construir a identidade da sua marca e potencializar o seu neg\u00f3cio online.<\/p>\n","protected":false},"author":29,"featured_media":2108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-2096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 branding? | Real Trends Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/10\/22\/o-que-e-branding\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 branding? 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