{"id":2115,"date":"2019-10-29T07:00:09","date_gmt":"2019-10-29T07:00:09","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2115"},"modified":"2020-03-27T18:32:37","modified_gmt":"2020-03-27T18:32:37","slug":"a-geracao-z-nao-desgruda-do-youtube","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/10\/29\/a-geracao-z-nao-desgruda-do-youtube\/","title":{"rendered":"A Gera\u00e7\u00e3o Z n\u00e3o desgruda do YouTube"},"content":{"rendered":"\n<p>Contamos como pensam e o que gostam os jovens da Gera\u00e7\u00e3o Z para que voc\u00ea possa planejar uma estrat\u00e9gia de marketing na qual eles se identifiquem.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/28_blog_portu.png\" alt=\"\" class=\"wp-image-2117 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/10\/28_blog_portu.png\" alt=\"\" class=\"wp-image-2117\"\/><\/noscript><\/figure>\n\n\n\n<p>Pouco a pouco os millennials v\u00e3o cedendo o seu espa\u00e7o para uma nova gera\u00e7\u00e3o, a Gera\u00e7\u00e3o Z.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Um dos seus lugares preferidos na internet \u00e9 o YouTube, acessando a plataforma v\u00e1rias vezes por dia e em diferentes dispositivos.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por conta disso, separamos as tr\u00eas principais conclus\u00f5es de um estudo publicado no <a href=\"https:\/\/blog.hootsuite.com\/es\/estadisticas-de-youtube\/\">Hootsuite<\/a> para voc\u00ea entender o comportamento dessa nova gera\u00e7\u00e3o e o seu v\u00ednculo com o YouTube.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>1.A Gera\u00e7\u00e3o Z usa o YouTube como plataforma de aprendizado<\/strong><\/p>\n\n\n\n<p>Esses jovens se preocupam com o seu futuro e, por isso, buscam informa\u00e7\u00e3o e forma\u00e7\u00e3o. 75% dos adolescentes latino-americanos indicam que o YouTube \u00e9 o primeiro canal que usam para aprender coisas novas e encontrar conte\u00fado relevante.&nbsp;&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>2.Os adolescentes da Gera\u00e7\u00e3o Z relaxam com o YouTube<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>No seu tempo livre os jovens dessa gera\u00e7\u00e3o querem relaxar. Cerca de 47% da popula\u00e7\u00e3o entre 18 e 49 anos v\u00ea pouco televis\u00e3o. Assim, recorrem ao YouTube para ver v\u00eddeos e se entreterem por horas. Esse dado \u00e9 usado pelas marcas e pelos especialistas em marketing para gerar conte\u00fados que ajudem no divertimento dessa gera\u00e7\u00e3o.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>3.Vivem em comunidade e se conectam por meio dos v\u00eddeos<\/strong><\/p>\n\n\n\n<p>O conte\u00fado em v\u00eddeo ajuda aos adolescentes a se conectarem entre eles e fomenta uma rela\u00e7\u00e3o com membros de outras gera\u00e7\u00f5es. Assim, eles aprendem novas formas de se comunicarem.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O YouTube cumpre com perfei\u00e7\u00e3o as expectativas dos adolescentes da Gera\u00e7\u00e3o Z: fugir do estresse e de suas responsabilidades, assim como crescerem e estarem preparados para o futuro. Dessa forma, \u00e9 fundamental que as marcas aproveitem esse canal para se conectarem com eles, falando o mesmo idioma e os acompanhando em uma \u00e9poca de muitas mudan\u00e7as. #RealEcommerce.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contamos como pensam e o que gostam os jovens da Gera\u00e7\u00e3o Z para que voc\u00ea possa planejar uma estrat\u00e9gia de marketing na qual eles se identifiquem.<\/p>\n","protected":false},"author":29,"featured_media":2117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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