{"id":2145,"date":"2019-11-14T07:00:49","date_gmt":"2019-11-14T07:00:49","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2145"},"modified":"2020-03-27T18:35:45","modified_gmt":"2020-03-27T18:35:45","slug":"user-e-customer-experience-sao-a-mesma-coisa","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/11\/14\/user-e-customer-experience-sao-a-mesma-coisa\/","title":{"rendered":"User e Customer Experience s\u00e3o a mesma coisa?"},"content":{"rendered":"\n<p>Explicamos o que esses termos significam e os seus principais diferenciais.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/11\/14_blog_portu-2.png\" alt=\"\" class=\"wp-image-2190 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/11\/14_blog_portu-2.png\" alt=\"\" class=\"wp-image-2190\"\/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Come\u00e7amos dizendo que User Experience (UX) e Customer Experience (CX) n\u00e3o s\u00e3o a mesma coisa. Vamos ver quais s\u00e3o as principais diferen\u00e7as e como implementar esses conceitos na sua empresa vai melhorar os seus resultados \ud83d\ude42<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>User Experience&nbsp;<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 a experi\u00eancia que se cria quando um usu\u00e1rio navega por um site, aplicativo ou plataforma online. Se adotado corretamente, faz com que a navega\u00e7\u00e3o seja mais f\u00e1cil. Assim voc\u00ea vai conseguir que os usu\u00e1rios usem a sua plataforma por per\u00edodos mais longos e que voltem sempre. Os usu\u00e1rios precisam encontrar o que buscam de forma f\u00e1cil e r\u00e1pida.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Veja alguns exemplos de usabilidade:<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>Facilite o in\u00edcio da sess\u00e3o:<\/strong> coloque-o na parte superior direita da tela, pois \u00e9 onde os usu\u00e1rios olham primeiro para se cadastrar.&nbsp;<\/li><li><strong>Cuide do design:<\/strong> as cores, o contraste entre fundo, textos e tipo de fonte s\u00e3o fundamentais.&nbsp;<\/li><li><strong>Escolha a melhor fonte:<\/strong> use uma fonte que seja f\u00e1cil de ler e com um tamanho entre 10 e 13 pontos. N\u00e3o justifique o texto, ajuste \u00e0 esquerda. Quando o texto n\u00e3o est\u00e1 justificado, a linha pelo qual vai lendo \u00e9 muito mais f\u00e1cil de acompanhar.&nbsp;&nbsp;<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Customer Experience<\/strong>&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 o caminho que o cliente percorre desde a primeira intera\u00e7\u00e3o com a sua empresa at\u00e9 o \u00faltimo contato. Tanto online como offline, incluindo site, aplicativos, plataformas online, servi\u00e7o ao cliente e atendimento p\u00f3s-venda. Voc\u00ea precisa cuidar no detalhe a forma como voc\u00ea se comunica com os seus clientes, como os trata, o processo de venda, o servi\u00e7o p\u00f3s-venda etc. Todos e cada um dos passos s\u00e3o importantes para que os clientes saibam que nos preocupamos com eles. \u00c9 importante fazer com que se sintam bem e criar uma rela\u00e7\u00e3o de confian\u00e7a.&nbsp;&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Construir boas bases de UX e CX ajudar\u00e3o a ter clientes mais fi\u00e9is e contentes. Lembre-se de que a forma como a sua empresa se comunica com eles \u00e9 a raz\u00e3o do seu sucesso ou fracasso. #DicasRT<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explicamos o que esses termos significam e os seus principais diferenciais.<\/p>\n","protected":false},"author":29,"featured_media":2190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-2145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User e Customer Experience s\u00e3o a mesma coisa? | Real Trends Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/11\/14\/user-e-customer-experience-sao-a-mesma-coisa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User e Customer Experience s\u00e3o a mesma coisa? 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