{"id":2150,"date":"2019-11-19T13:47:17","date_gmt":"2019-11-19T13:47:17","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2150"},"modified":"2020-03-27T18:35:27","modified_gmt":"2020-03-27T18:35:27","slug":"dos-4ps-aos-4cs-o-novo-mix-do-marketing-tradicional","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/11\/19\/dos-4ps-aos-4cs-o-novo-mix-do-marketing-tradicional\/","title":{"rendered":"Dos 4Ps aos 4Cs: o novo mix do marketing tradicional"},"content":{"rendered":"\n<p>Descubra os quatro pilares do marketing mix que v\u00e3o ajudar voc\u00ea a aumentar as suas vendas.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/11\/19_blog_portu-2.png\" alt=\"\" class=\"wp-image-2155 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/11\/19_blog_portu-2.png\" alt=\"\" class=\"wp-image-2155\"\/><\/noscript><\/figure>\n\n\n\n<p>O marketing mix \u00e9 um conjunto de t\u00e9cnicas de vendas que consiste em quatro fatores, conhecidos como os 4Ps: <strong>produto, pre\u00e7o, ponto de venda e promo\u00e7\u00e3o<\/strong>. A sua an\u00e1lise pode ser considerada cl\u00e1ssica por conta da sua origem nos anos 60, quando n\u00e3o existia internet nem todas as novas metodologias e possibilidades que surgiram com ela.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Hoje em dia, foram criadas duas novas vari\u00e1veis dessa t\u00e9cnica: <strong>os 8Ps do marketing<\/strong> (produto, pre\u00e7o, ponto de venda, promo\u00e7\u00e3o, pessoas, processos, psicologia e produtividade) e <strong>os 4Cs<\/strong>, a t\u00e9cnica de marketing mix que vamos apresentar agora.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Quais s\u00e3o os 4Cs?<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Tradi\u00e7\u00e3o que surgiu nos anos 90 por Robert Lauterborn e Koichi Shimizu.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Cliente:<\/strong> deve ser o centro de toda a sua estrat\u00e9gia de marketing. Afastando-se das t\u00e9cnicas dos 4Ps, em que a comunica\u00e7\u00e3o era unidirecional, agora o cliente tem todo o tipo de informa\u00e7\u00e3o dispon\u00edvel. Al\u00e9m disso, conhecer o seu cliente ajudar\u00e1 voc\u00ea a focar no seu produto ou servi\u00e7o para atender \u00e0 sua necessidade real.&nbsp;<\/p>\n\n\n\n<p><strong>Custo:<\/strong> refere-se ao gasto que implica conseguir um cliente e fazer com que ele seja fiel \u00e0 sua marca, indo mais al\u00e9m da fabrica\u00e7\u00e3o do produto.<br><\/p>\n\n\n\n<p><strong>Comunica\u00e7\u00e3o<\/strong>: a forma de comunica\u00e7\u00e3o que voc\u00ea vai estabelecer com os seus clientes e os canais que vai escolher para atingi-los.<br><\/p>\n\n\n\n<p><strong>Conveni\u00eancia:<\/strong> \u00e9 um novo modelo de consumo que busca oferecer ao seu cliente a melhor experi\u00eancia de venda: desde ter um processo de venda mais simples at\u00e9 oferecer um servi\u00e7o p\u00f3s-venda e fideliza\u00e7\u00e3o exclusiva e estar no lugar e no momento certos.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Gosta do sistema dos 4Ps? Quais t\u00e9cnicas de marketing vai aplicar no seu neg\u00f3cio: #DicasRT<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra os quatro pilares do marketing mix que v\u00e3o ajudar voc\u00ea a aumentar as suas vendas. <\/p>\n","protected":false},"author":29,"featured_media":2155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dos 4Ps aos 4Cs: o novo mix do marketing tradicional | Real Trends Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, 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