{"id":2229,"date":"2019-12-26T07:00:15","date_gmt":"2019-12-26T07:00:15","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2229"},"modified":"2020-03-27T18:36:45","modified_gmt":"2020-03-27T18:36:45","slug":"entenda-as-emocoes-dos-seus-compradores","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2019\/12\/26\/entenda-as-emocoes-dos-seus-compradores\/","title":{"rendered":"Entenda as emo\u00e7\u00f5es dos seus compradores"},"content":{"rendered":"\n<p>No marketing \u00e9 essencial focar nos resultados, nas m\u00e9tricas e no crescimento. Criar campanhas de sucesso, com aumento de vendas e satisfa\u00e7\u00e3o dos clientes, significa que fizemos bem as coisas :).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/12\/25_blog_portu.png\" alt=\"\" class=\"wp-image-2216 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2019\/12\/25_blog_portu.png\" alt=\"\" class=\"wp-image-2216\"\/><\/noscript><\/figure>\n\n\n\n<p>Por\u00e9m, os seus clientes t\u00eam prioridades muito diferentes: est\u00e3o pensando em si mesmo e fideliz\u00e1-los requer mais do que uma simples an\u00e1lise de dados.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h4 class=\"wp-block-heading\">O c\u00e9rebro humano e as emo\u00e7\u00f5es<\/h4>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><br>Recentemente, neurocientistas descobriram um v\u00ednculo direto entre a tomada de decis\u00f5es e o hipot\u00e1lamo (a parte do c\u00e9rebro que gera emo\u00e7\u00f5es). Nessa investiga\u00e7\u00e3o, eles afirmam que \u201cas emo\u00e7\u00f5es constituem motores potentes, generalizados e previs\u00edveis para a tomada de decis\u00f5es\u201d, segundo a <a href=\"https:\/\/www.annualreviews.org\/journal\/psych\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\">Annual Review of Psychology<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Agora que sabemos que apelar para a emo\u00e7\u00e3o dos seus clientes ajuda a racionalizar as suas decis\u00f5es de compra. Como vendedor, o seu trabalho \u00e9 colocar esse conhecimento em pr\u00e1tica.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Como converter os seus clientes com objetivos emocionais<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><br>A segmenta\u00e7\u00e3o emocional combina dois fatores: compreender os gatilhos emocionais do p\u00fablico e aplic\u00e1-los na sua estrat\u00e9gia comercial.<br><br>Voc\u00ea dever\u00e1 dedicar parte do seu tempo para conhecer os seus clientes: quem s\u00e3o, em que est\u00e3o interessados e onde est\u00e3o convertendo. Para responder a essas perguntas voc\u00ea ter\u00e1 que descobrir as identidades, motiva\u00e7\u00f5es e gatilhos emocionais dos seus clientes.<br><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>N\u00e3o \u00e9 simples, mas veja algumas dicas:<\/strong><strong><br><br><\/strong><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Use <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\" href=\"https:\/\/www.eventbrite.com.br\/support?lg=pt_BR\" target=\"_blank\">pixels de rastreamento<\/a> para coletar os dados e encontrar a audi\u00eancia dos likes nas plataformas como Facebook e Twitter. Os pixels de rastreamento s\u00e3o um gr\u00e1fico que \u00e9 baixado quando um usu\u00e1rio visita um site ou abre um e-mail e voc\u00ea pode us\u00e1-lo para monitorar as suas a\u00e7\u00f5es espec\u00edficas.&nbsp;<\/li><li>Supervisione e classifique os comportamentos dos compradores com aplicativos integrados pagos, como <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\" href=\"https:\/\/segment.com\/integrations\/heap\/\" target=\"_blank\">Segment e Heap<\/a>, que permitir\u00e3o conhecer as rea\u00e7\u00f5es dos seus clientes em tempo real.<\/li><li>Analise as m\u00e9tricas de rendimento em m\u00faltiplos canais por meio de aplicativos visuais como o <a href=\"https:\/\/www.autopilothq.com\/features\/insights\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\">Autopilot Insights<\/a>.<br><br><\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Uma vez que tenha estabelecido as bases e identificado os seus clientes, voc\u00ea estar\u00e1 mais preparado para capturar as suas emo\u00e7\u00f5es.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>N\u00e3o pense em voc\u00ea, pense neles<\/strong><br><br>Quando criar uma a\u00e7\u00e3o comercial, saiba o que tem para voc\u00ea: vendas, convers\u00f5es, novos interessados. <br><br>Mas e o que tem para os seus clientes? Eles n\u00e3o v\u00e3o se converter automaticamente. Pergunte por que os seus clientes escolheram voc\u00ea. Apele para as suas emo\u00e7\u00f5es e d\u00ea uma raz\u00e3o para que se inscrevam na sua newsletter, que usem o seu produto ou comprem de voc\u00ea.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para fidelizar os seus compradores entenda quem eles s\u00e3o, o que gostam e o que desejam. #CustomerFirst<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ajudamos voc\u00ea a entender como as emo\u00e7\u00f5es dos compradores impactam nas suas oportunidades de venda.<\/p>\n","protected":false},"author":29,"featured_media":2216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-2229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entenda as emo\u00e7\u00f5es dos seus compradores | Real Trends Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/12\/26\/entenda-as-emocoes-dos-seus-compradores\/\" \/>\n<meta property=\"og:locale\" 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