{"id":2332,"date":"2020-02-13T13:48:42","date_gmt":"2020-02-13T13:48:42","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2332"},"modified":"2021-09-13T19:16:23","modified_gmt":"2021-09-13T19:16:23","slug":"4-dicas-fundamentais-para-ser-lider-no-mercado-livre","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2020\/02\/13\/4-dicas-fundamentais-para-ser-lider-no-mercado-livre\/","title":{"rendered":"4 dicas fundamentais para ser l\u00edder no Mercado Livre"},"content":{"rendered":"\n<p>A venda online pode acontecer por um e-commerce pr\u00f3prio (loja online) ou por um marketplace, plataforma intermedi\u00e1ria para que compradores e vendedores fa\u00e7am transa\u00e7\u00f5es. Em <a href=\"https:\/\/blog.real-trends.com\/br\/2019\/09\/19\/quais-sao-os-custos-operacionais-de-um-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\">rela\u00e7\u00e3o aos custos<\/a>, come\u00e7ar a vender em um marketplace \u00e9 o mais recomendado, principalmente porque pesquisar e comprar produtos online \u00e9 parte do nosso dia a dia.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/02\/13_blog_portu-1.png\" alt=\"\" class=\"wp-image-2330 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/02\/13_blog_portu-1.png\" alt=\"\" class=\"wp-image-2330\"\/><\/noscript><\/figure>\n\n\n\n<p>Trata-se de uma onda em que as grandes marcas demoraram para surfar, at\u00e9 que foi inevit\u00e1vel anunciar todos os seus produtos ao alcance de um clique. Com a sofistica\u00e7\u00e3o da internet e a lideran\u00e7a do Mercado Livre, o comprador se tornou mais exigente obrigando empreendedores, PMEs e grandes empresas a responder imediatamente, entre outras a\u00e7\u00f5es, para conectar uma venda.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Hoje n\u00e3o estar em um marketplace, ou vendendo online, \u00e9 uma grande desvantagem frente \u00e0 concorr\u00eancia. Por\u00e9m, a presen\u00e7a online n\u00e3o funciona sozinha, o posicionamento \u00e9 t\u00e3o importante quanto estar online. Para isso, automatizar processos \u00e9 essencial para focar esfor\u00e7os em elaborar uma estrat\u00e9gia de vendas. Para facilitar essa tarefa, existem plataformas como a <strong><a href=\"https:\/\/www.real-trends.com\/br\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\" style=\"text-decoration: underline; color: #008AFF;\">Real Trends<\/a><\/strong>, que oferece ferramentas de an\u00e1lise e gest\u00e3o para vendedores do Mercado Livre.&nbsp;<br><\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"e987e92b1c\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/2332\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>As palavras t\u00e9cnicas assustam, mas n\u00e3o h\u00e1 nada a temer: <strong>vender online \u00e9 mais f\u00e1cil do que voc\u00ea imagina. Siga estas dicas da Real Trends <\/strong>para ser l\u00edder no Mercado Livre e potencializar as suas vendas:<br><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>Elabore um plano de neg\u00f3cios: <\/strong>n\u00e3o se trata de uma boa ideia, \u00e9 necess\u00e1rio desenvolv\u00ea-lo com base a uma estrat\u00e9gia de expans\u00e3o e vendas. Nesta etapa \u00e9 fundamental definir qual \u00e9 o seu neg\u00f3cio, qual o p\u00fablico-alvo, quais s\u00e3o os seus produto, como \u00e9 a estrutura do neg\u00f3cio e acompanhar tudo com planos de marketing e vendas. <strong>&nbsp;&nbsp;<br><br><\/strong><\/li><li><strong>D\u00ea visibilidade para o seu neg\u00f3cio e gere um verdadeiro engajamento:<\/strong> um marketplace como Mercado Livre exige algumas regras e em contrapartida oferece muitos benef\u00edcios, j\u00e1 que conta com uma excelente reputa\u00e7\u00e3o. Funciona como uma vitrine online com presen\u00e7a em todo o pa\u00eds. Para se destacar os vendedores devem publicar imagens&nbsp; de qualidade, t\u00edtulos completos e fichas t\u00e9cnicas com a maior quantidade de informa\u00e7\u00e3o poss\u00edvel, sem deixar de lado um detalhe fundamental: oferecer um excelente servi\u00e7o ao cliente.<br><br><\/li><li><strong>Use meios de pagamento e envios: <\/strong>o <a href=\"https:\/\/blog.real-trends.com\/br\/2020\/01\/28\/mercado-pago-potencialize-as-suas-vendas-e-faca-a-sua-empresa-crescer\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\">Mercado Pago<\/a> \u00e9 um sistema que permite receber pagamentos pela internet ou de maneira f\u00edsica, \u00e9 simples e f\u00e1cil de usar. O bom \u00e9 a sua compatibilidade com o marketplace. Com essa ferramenta voc\u00ea oferece diferentes formas de pagamento sem tr\u00e2mites nem necessidade de ter conhecimentos t\u00e9cnicos ou experi\u00eancia. Al\u00e9m disso, voc\u00ea pode oferecer parcelamento para os seus compradores.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.real-trends.com\/br\/guia-mercadolivre-baixar\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-1024x359.png\" alt=\"Tudo sobre Mercado Livre\" class=\"wp-image-3568 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1.png 1853w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-1024x359.png\" alt=\"Tudo sobre Mercado Livre\" class=\"wp-image-3568\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-meli-1.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Na hora de estabelecer o pre\u00e7o do seu produto \u00e9 importante considerar os custos com log\u00edstica. Para ter uma ideia, os produtos com valor a partir de R$ 79 que usam <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\" href=\"https:\/\/envios.mercadolivre.com.br\/\" target=\"_blank\">Mercado Envios<\/a> contam com frete gr\u00e1tis. Em alguns casos o custo \u00e9 subsidiado em at\u00e9 50% pelo Mercado Livre. Para os produtos inferiores a R$ 79, o vendedor pode configurar outras modalidades de envio: retirada no local, ativar Mercado Envios Flex (para entrega em at\u00e9 24h ap\u00f3s a realiza\u00e7\u00e3o do pedido) caso esteja em S\u00e3o Paulo, sistema de entrega pr\u00f3prio ou terceirizado.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>Comunique-se: <\/strong>a melhor sugest\u00e3o que podemos dar para voc\u00ea \u00e9 transmitir empatia e ser amig\u00e1vel. Mostrar-se predisposto e responder perguntas r\u00e1pido permite satisfazer as necessidades dos seus clientes. \u00c9 importante oferecer uma excelente experi\u00eancia de compra para fideliz\u00e1-los e que recomendem voc\u00ea.&nbsp;&nbsp;<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u201cPara vender online e ser l\u00edder no Mercado Livre, compartilhamos o nosso AB que \u00e9 muito f\u00e1cil de incorporar e mais de 10.000 vendedores j\u00e1 aplicam hoje. Com a nossa plataforma \u00e9 poss\u00edvel gerenciar o seu neg\u00f3cio e analisar m\u00e9tricas pr\u00f3prias, como a de concorr\u00eancia e o mercado, e tomar decis\u00f5es baseadas em informa\u00e7\u00e3o em tempo real para potencializar as suas vendas\u201d, comenta Javier Goilenberg, CEO e cofundador da <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova aba)\" href=\"https:\/\/www.real-trends.com\/br\/\" target=\"_blank\">Real Trends<\/a>.<\/p>\n\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-2.png');\npadding: 24px 24px 24px 40px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: left;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<div>\n<h2>Aumente suas vendas em 30% no Mercado Livre<\/h2>\n<p>Use a Real Trends, a plataforma l\u00edder para ser um supervendedor<\/p>\n<button>Testar 30 dias gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-2.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-2.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a os benef\u00edcios de estar no Mercado Livre, o marketplace mais visitado da  Am\u00e9rica Latina.<\/p>\n","protected":false},"author":29,"featured_media":2330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-2332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 dicas fundamentais para ser l\u00edder no Mercado Livre<\/title>\n<meta name=\"description\" content=\"A venda online pode acontecer de v\u00e1rias formas, mas come\u00e7ar a vender em um marketplace \u00e9 o mais recomendado para quem est\u00e1 come\u00e7ando.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/02\/13\/4-dicas-fundamentais-para-ser-lider-no-mercado-livre\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 dicas fundamentais para ser l\u00edder no Mercado Livre\" \/>\n<meta property=\"og:description\" content=\"A venda online pode acontecer de v\u00e1rias formas, mas come\u00e7ar a vender em um marketplace \u00e9 o mais recomendado para quem est\u00e1 come\u00e7ando.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.real-trends.com\/br\/2020\/02\/13\/4-dicas-fundamentais-para-ser-lider-no-mercado-livre\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Trends Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-13T13:48:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-13T19:16:23+00:00\" \/>\n<meta property=\"og:image\" 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