{"id":2361,"date":"2020-02-27T07:00:35","date_gmt":"2020-02-27T07:00:35","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2361"},"modified":"2021-09-13T19:07:34","modified_gmt":"2021-09-13T19:07:34","slug":"6-tendencias-para-ter-sucesso-nas-campanhas-de-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2020\/02\/27\/6-tendencias-para-ter-sucesso-nas-campanhas-de-e-mail-marketing\/","title":{"rendered":"6 tend\u00eancias para ter sucesso nas campanhas de e-mail marketing"},"content":{"rendered":"\n<p>O e-mail marketing \u00e9 uma das estrat\u00e9gias mais efetivas para conquistar e fidelizar os seus usu\u00e1rios. Junto com a transforma\u00e7\u00e3o digital s\u00e3o incorporadas novas tend\u00eancias para continuar garantindo a sua efic\u00e1cia.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/02\/27_blog_portu.png\" alt=\"\" class=\"wp-image-2358 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/02\/27_blog_portu.png\" alt=\"\" class=\"wp-image-2358\"\/><\/noscript><\/figure>\n\n\n\n<p>As principais mudan\u00e7as est\u00e3o relacionadas com os novos layouts, os novos usos das tipografias e os elementos dispon\u00edveis e um ajuste na mudan\u00e7a dos h\u00e1bitos dos consumidores.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Layout em colunas e tipografia<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>As newsletters devem ser originais. Foi-se o tempo que eram todas iguais e com layout id\u00eantico. Os profissionais de marketing&nbsp; marketing encaram o desafio de abandonar os layouts cl\u00e1ssicos, adotando formatos mais inovadores ou experimentando outras disposi\u00e7\u00f5es dos conte\u00fados. Assim, as tipografias e a forma de trabalhar com elas se tornam parte importante para gerar essa nova identidade visual.&nbsp;<br><\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"dcfaf84f41\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/2361\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>O modo escuro&nbsp;&nbsp;<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Cada vez mais consumidores ativam nos seus smartphones o modo escuro porque consideram que \u00e9 menos prejudicial para a sua sa\u00fade e para a dura\u00e7\u00e3o da bateria dos seus dispositivos. Essa tend\u00eancia impacta na estrat\u00e9gia de marketing das marcas. As campanhas de e-mail marketing t\u00eam que come\u00e7ar a preparar os seus layouts para que funcionem tamb\u00e9m no modo escuro.<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Gamifica\u00e7\u00e3o e interatividade<\/strong><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os conte\u00fados interativos s\u00e3o um recurso \u00fatil para enriquecer os conte\u00fados e torn\u00e1-los mas atrativos. Enquanto a gamifica\u00e7\u00e3o funciona como um extra para o consumidor: o obriga a responder e atuar em troca de descontos e presentes. Uma motiva\u00e7\u00e3o para participar!<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Menos \u00e9 mais&nbsp;&nbsp;<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O layout minimalista j\u00e1 domina os logos das marcas e tamb\u00e9m come\u00e7a a chegar ao mundo do e-mail marketing. As newsletters com ilustra\u00e7\u00f5es, muitos espa\u00e7os em branco e os efeitos monocrom\u00e1ticos s\u00e3o cada vez mais comuns e os clientes receber\u00e3o e-mails mais limpos.&nbsp;&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Uso de 3D <\/strong>&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os elementos visuais s\u00e3o os protagonistas para chamar a aten\u00e7\u00e3o dos consumidores. As imagens em 3D s\u00e3o fundamentais para se conectar com o p\u00fablico, conseguir bons resultados de engajamento e marcar a diferen\u00e7a da concorr\u00eancia.\u00a0\u00a0<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Imagens animadas&nbsp;&nbsp;<\/strong><br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os gifs s\u00e3o um recurso b\u00e1sico das estrat\u00e9gias de marketing online. Por\u00e9m, as imagens PNG&nbsp; se movem por sua maior resolu\u00e7\u00e3o e porque oferecem resultados visuais mais sofisticados e de maior qualidade.&nbsp;<br><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Agora que j\u00e1 conhece as tend\u00eancias de e-mail marketing para este ano, por onde voc\u00ea vai come\u00e7ar para melhorar as suas campanhas? #RealEcommerce.<br><\/p>\n\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-2.png');\npadding: 24px 24px 24px 40px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: left;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<div>\n<h2>Aumente suas vendas em 30% no Mercado Livre<\/h2>\n<p>Use a Real Trends, a plataforma l\u00edder para ser um supervendedor<\/p>\n<button>Testar 30 dias gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-2.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-2.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>Veja as \u00faltimas novidades que marcam o rumo do e-mail marketing este ano.<\/p>\n","protected":false},"author":29,"featured_media":2358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-2361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 tend\u00eancias para ter sucesso nas campanhas de e-mail marketing<\/title>\n<meta name=\"description\" content=\"O e-mail marketing \u00e9 uma das estrat\u00e9gias mais efetivas para conquistar e fidelizar os seus usu\u00e1rios. Veja como incorpor\u00e1-lo para garantir sua efic\u00e1cia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/02\/27\/6-tendencias-para-ter-sucesso-nas-campanhas-de-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 tend\u00eancias para ter sucesso nas campanhas de e-mail marketing\" \/>\n<meta property=\"og:description\" content=\"O e-mail marketing \u00e9 uma das estrat\u00e9gias mais efetivas para conquistar e fidelizar os seus usu\u00e1rios. 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