{"id":2708,"date":"2020-07-23T12:21:04","date_gmt":"2020-07-23T12:21:04","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2708"},"modified":"2020-07-27T17:35:36","modified_gmt":"2020-07-27T17:35:36","slug":"quanto-investir-em-marketing-digital","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2020\/07\/23\/quanto-investir-em-marketing-digital\/","title":{"rendered":"Quanto investir em marketing digital no e-commerce"},"content":{"rendered":"\n<p>Apesar de parecer clich\u00ea, o ditado que diz que a propaganda \u00e9 a alma do neg\u00f3cio nunca foi t\u00e3o atual. Prova disso \u00e9 que existe uma diferen\u00e7a entre quem vende muito e quem n\u00e3o vende nada no e-commerce: saber quanto investir em marketing digital.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/07\/23_blog_portu.png\" alt=\"\" class=\"wp-image-2707 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/07\/23_blog_portu.png\" alt=\"\" class=\"wp-image-2707\"\/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<p>N\u00e3o se preocupe caso n\u00e3o tenha a resposta. Essa d\u00favida \u00e9 comum tanto para quem est\u00e1 come\u00e7ando a vender online quanto para quem j\u00e1 est\u00e1 no mercado h\u00e1 algum tempo. Por isso, n\u00f3s convidamos o Marcio Eug\u00eanio, CEO da D Loja Virtual, para um bate-papo cheio de dicas&nbsp; para ajudar o seu neg\u00f3cio a vender mais.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Quanto investir em marketing digital para vender mais no e-commerce<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Marcio Eug\u00eanio j\u00e1 come\u00e7a dizendo que a grande diferen\u00e7a de quem vende muito e de quem vende pouco \u00e9 a loca\u00e7\u00e3o de tempo. Isso quer dizer que a empresa que vende muito dedica de 80% a 90% do seu tempo de trabalho no <a href=\"https:\/\/blog.real-trends.com\/br\/2019\/12\/31\/como-fazer-boas-campanhas-de-marketing\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">marketing<\/a> e busca responder \u00e0s seguintes quest\u00f5es:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Como o cliente faz para comprar?<\/li><li>Como eu posso fazer uma oferta melhor do meu produto para gerar motiva\u00e7\u00e3o de compra?<\/li><li>Como eu fa\u00e7o uma campanha eficiente?<\/li><li>Como eu fa\u00e7o um bom e-mail marketing?<\/li><li>Como eu trabalho melhor as minhas redes sociais?<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u201cAs pessoas que n\u00e3o vendem nada ou que est\u00e3o em uma zona est\u00e1vel de venda e n\u00e3o conseguem crescer acabam investindo o seu tempo em coisas que n\u00e3o geram resultado. As pessoas que n\u00e3o vendem ficam perdendo tempo reinventando a roda, botando energia para trocar banner, mudar de plataforma e mudar a cor do bot\u00e3o\u201d, destaca o especialista em e-commerce.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ent\u00e3o, quanto investir em marketing digital no e-commerce? Veja abaixo a porcentagem de investimento, segundo Marcio Eug\u00eanio:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Se a sua empresa fatura at\u00e9 R$ 5 mil por m\u00eas, o investimento deve ser de 20% a 30% do faturamento em marketing.&nbsp;<\/li><li>Se o vendedor fatura at\u00e9 R$ 20 mil por m\u00eas, o investimento recomendado \u00e9 de 15% a 25%.<\/li><li>Se o faturamento mensal est\u00e1 entre R$ 30 mil a R$ 60 mil, pode-se investir de 10% a 20% em marketing digital.&nbsp;<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Por que a minha loja n\u00e3o vende?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Muitos vendedores podem estar se perguntando: por que a minha loja n\u00e3o vende? Segundo o especialista em e-commerce, \u00e9 bem comum os vendedores reservarem uma pequena parte do investimento para usar em marketing digital. Como consequ\u00eancia, a loja n\u00e3o vende.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para exemplificar, ele usa o caso de um vendedor que tem R$ 20 mil para come\u00e7ar o neg\u00f3cio: \u201cdesses R$ 20 mil, a pessoa vai gastar R$ 19.500 na constru\u00e7\u00e3o da plataforma, no layout perfeito, no estoque e vai guardar R$ 500 para fazer marketing. Isso tem que ser ao contr\u00e1rio, eu sempre recomendo que se voc\u00ea est\u00e1 come\u00e7ando, invista de 20% a 30% no m\u00e1ximo para montar a estrutura e 70% para ter capital de giro e investir em marketing porque \u00e9 isso que vai fazer voc\u00ea vender\u201d.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Conforme o seu faturamento for aumentando, voc\u00ea vai ajustando o percentual destinado para a divulga\u00e7\u00e3o da sua marca. Mas uma coisa \u00e9 certa: nunca se acomode e sempre invista em marketing digital.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Dicas para aumentar as suas vendas no Mercado Livre<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se as suas vendas no Mercado Livre est\u00e3o estagnadas e voc\u00ea deseja aument\u00e1-las, \u00e9 importante responder a algumas perguntas antes de avan\u00e7ar:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Eu estou fazendo o m\u00e1ximo que eu consigo com os produtos que vendo?<\/li><li>Eu j\u00e1 explorei ao m\u00e1ximo a minha categoria no Mercado Livre?<\/li><li>J\u00e1 vi como os concorrentes est\u00e3o agindo?&nbsp;<\/li><li>Eu sei o que os meus concorrentes est\u00e3o fazendo e eu n\u00e3o estou?<\/li><li><a href=\"https:\/\/blog.real-trends.com\/br\/2020\/06\/25\/product-ads-mercado-livre\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">J\u00e1 fiz an\u00fancio pago e entendi o resultado<\/a>?<\/li><li>J\u00e1 criei varia\u00e7\u00f5es de produtos?<\/li><li>J\u00e1 criei kits?<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Caso a suas respostas para essas perguntas sejam afirmativas e voc\u00ea continua com as suas vendas paradas, talvez seja a hora de come\u00e7ar uma loja virtual e <a href=\"https:\/\/blog.real-trends.com\/br\/2019\/06\/21\/7-dicas-para-gerenciar-as-suas-redes-sociais\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">trabalhar muito bem as suas redes sociais<\/a> para fazer com que a sua marca apare\u00e7a mais. \u201cA primeira coisa que voc\u00ea precisa fazer para vender \u00e9 chamar a aten\u00e7\u00e3o das pessoas, mostrar o seu produto\u201d, completa o especialista.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para resumir, Marcio Eug\u00eanio separou tr\u00eas dicas de ouro para <a href=\"https:\/\/blog.real-trends.com\/br\/2020\/06\/05\/como-aumentar-as-vendas-com-marketplace\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">aumentar as suas vendas<\/a> no Mercado Livre:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Fa\u00e7a a li\u00e7\u00e3o de casa muito bem feita: entenda quem s\u00e3o os seus concorrentes e como o seu cliente busca o seu produto.<\/li><li>Expanda os mercados: pode ser que voc\u00ea j\u00e1 tenha chegado no m\u00e1ximo da sua categoria, ent\u00e3o, analise novas possibilidades para complementar a sua estrat\u00e9gia de venda, como criar a sua loja virtual, por exemplo.<\/li><li>Amplie o seu mix de produtos: explore outras categorias e ofere\u00e7a produtos diferentes dos que vende hoje.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>No bate-papo Marcio Eug\u00eanio tamb\u00e9m deu dicas por segmentos e sobre como pensar em formas de oferecer descontos durante o ano todo sem diminuir a sua margem de lucro. Confira o v\u00eddeo na \u00edntegra:<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CCtzBnYlOua\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CCtzBnYlOua\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CCtzBnYlOua\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Vem descobrir a resposta nesta live.  Nela o M\u00e1rcio Eug\u00eanio, CEO e fundador da @dlojavirtualoficial, contou quais desses esfor\u00e7os s\u00e3o mais rent\u00e1veis para seu neg\u00f3cio.<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/realtrendsbr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Real Trends Brasil<\/a> (@realtrendsbr) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-07-16T20:00:36+00:00\">Jul 16, 2020 at 1:00pm PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<p>Com todas essas dicas ficou f\u00e1cil saber quanto investir em marketing digital, n\u00e3o \u00e9 mesmo? <a style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/06\/11\/vender-online-reinvente-com-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Revise a sua estrat\u00e9gia<\/a> para saber se est\u00e1 investindo o seu tempo e os seus recursos nos lugares certos.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=notas&amp;utm_campaign=cadastro\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">Cadastre-se na Real Trends<\/a>, use as nossas ferramentas de an\u00e1lise e gest\u00e3o, como os mais de 15.000 vendedores e 1.500 Lojas oficiais que j\u00e1 nos escolhem e venda mais no Mercado Livre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investir em marketing digital n\u00e3o \u00e9 um bicho de sete cabe\u00e7as. Veja as dicas de Marcio Eug\u00eanio, especialista em e-commerce, e como essa estrat\u00e9gia pode aumentar as suas vendas.<\/p>\n","protected":false},"author":29,"featured_media":2707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quanto investir em marketing digital no e-commerce | Real Trends Blog<\/title>\n<meta name=\"description\" content=\"Investir em marketing digital n\u00e3o \u00e9 um bicho de sete cabe\u00e7as. 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