{"id":2802,"date":"2020-09-24T07:00:04","date_gmt":"2020-09-24T07:00:04","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=2802"},"modified":"2021-12-07T14:27:12","modified_gmt":"2021-12-07T14:27:12","slug":"use-o-calendario-de-conteudo-e-otimize-suas-redes-sociais","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2020\/09\/24\/use-o-calendario-de-conteudo-e-otimize-suas-redes-sociais\/","title":{"rendered":"Posicione sua marca: use o calend\u00e1rio de conte\u00fado e otimize suas redes sociais"},"content":{"rendered":"\n<p>Um calend\u00e1rio editorial \u00e9 um calend\u00e1rio de conte\u00fado ou planilha de conte\u00fado. \u00c9 uma ferramenta fundamental tanto para quem quer trabalhar nas <a href=\"https:\/\/blog.real-trends.com\/br\/2020\/01\/30\/tendencias-nas-redes-sociais\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">redes sociais<\/a> quanto para quem busca otimizar a estrat\u00e9gia de comunica\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/09\/23_blog_portu-1.png\" alt=\"Calend\u00e1rio de redes sociais\" class=\"wp-image-2806 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1140;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/09\/23_blog_portu-1.png\" alt=\"Calend\u00e1rio de redes sociais\" class=\"wp-image-2806\"\/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Essa ferramenta permite organizar os conte\u00fados que voc\u00ea vai publicar diariamente no Instagram, Facebook,Twitter, Linkedin, YouTube e em todos os canais sociais de comunica\u00e7\u00e3o que escolher para gerar intera\u00e7\u00e3o entre a sua marca e o seu p\u00fablico.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Tudo o que voc\u00ea pode fazer com um calend\u00e1rio de conte\u00fado<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.real-trends.com\/br\/2020\/07\/23\/quanto-investir-em-marketing-digital\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">Organizar de forma estrat\u00e9gica<\/a> tudo o que quer publicar.<\/li><li>Economizar tempo no dia a dia: voc\u00ea n\u00e3o vai precisar pensar cada publica\u00e7\u00e3o de forma individual.<\/li><li>Aproveitar datas especiais para a sua marca e planejar com tempo as suas a\u00e7\u00f5es e campanhas.<\/li><li>Ter visibilidade completa da sua estrat\u00e9gia de comunica\u00e7\u00e3o e evitar gerar conte\u00fado desatualizado ou repetido.&nbsp;<\/li><\/ul>\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends por 30 dias gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Com que antecipa\u00e7\u00e3o voc\u00ea deve complet\u00e1-lo?<\/strong><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Isso vai depender da frequ\u00eancia de publica\u00e7\u00e3o da sua marca, mas sugerimos ter o calend\u00e1rio pronto e completo, pelo menos, com duas semanas de antecipa\u00e7\u00e3o. Quando definir o seu objetivo para organiz\u00e1-lo, lembre-se de levar em conta quanto tempo ter\u00e1 para criar as imagens e outras coisas que sejam necess\u00e1rias para os seus posts.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Saiba como complet\u00e1-lo e baixe um modelo de calend\u00e1rio de conte\u00fado para organizar todos os seus canais em um s\u00f3 lugar.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Qual informa\u00e7\u00e3o incluir?<\/strong><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Um calend\u00e1rio de conte\u00fado inclui colunas gerais e outras mais espec\u00edficas. Estes s\u00e3o alguns exemplos do que sugerimos incluir:&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Tipo de conte\u00fado: defina se ser\u00e1 um conte\u00fado promocional, de branding, sobre o mercado, ou seja, quais pilares ser\u00e3o abordados pela empresa.&nbsp;<\/li><li>Objetivo: estabele\u00e7a o que deseja alcan\u00e7ar com a publica\u00e7\u00e3o, como mais engajamento na sua comunidade, captar leads, gerar tr\u00e1fego para a sua loja online, divulgar um novo produto etc.&nbsp;<\/li><li>Nome do conte\u00fado: coloque qual \u00e9 o nome ou o copy da pe\u00e7a.<\/li><li>Data da publica\u00e7\u00e3o: especificar em qual data ser\u00e1 publicado.&nbsp;<\/li><li>Hor\u00e1rio: escolha a faixa hor\u00e1ria para publicar. Sugerimos avaliar as suas m\u00e9tricas para saber em quais hor\u00e1rios o seu p\u00fablico est\u00e1 conectado e ativo e aproveite esses hor\u00e1rios para ter mais visibilidade.&nbsp;<\/li><li>Meio: estebele\u00e7a o canal ou rede social na qual vai publicar o seu conte\u00fado.&nbsp;<\/li><li>Tipo de audi\u00eancia (buyer persona): indicar como voc\u00ea quer impactar o seu p\u00fablico com a publica\u00e7\u00e3o. Para isso, \u00e9 importante que tenha as suas bases de dados segmentadas e, assim, poder\u00e1 criar conte\u00fado para cada um dos seus p\u00fablicos.<\/li><li>Call to action (CTA): trata-se do objetivo de convers\u00e3o que deseja estabelecer para essa publica\u00e7\u00e3o, pode ser um link para o seu site ou tamb\u00e9m que deixem um coment\u00e1rio.&nbsp;<\/li><li>Coment\u00e1rios: use esse espa\u00e7o para adicionar alguma nota adicional de relev\u00e2ncia ou um lembrete.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Baixe o calend\u00e1rio de conte\u00fado que criamos para voc\u00ea e coloque-o em pr\u00e1tica: economize tempo no planejamento dos seus conte\u00fados e gere uma estrat\u00e9gia de comunica\u00e7\u00e3o mais eficiente e com mais impacto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.real-trends.com\/br\/calendario-redes-sociais-baixar\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-1024x359.png\" alt=\"\" class=\"wp-image-3470 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss.png 1853w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-1024x359.png\" alt=\"\" class=\"wp-image-3470\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/04\/banners-rrss.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Se quer otimizar a comunica\u00e7\u00e3o da sua marca para se posicionar e vender mais, voc\u00ea precisa planejar e medir. N\u00e3o se preocupe! \u00c9 uma tarefa que voc\u00ea pode simplificar usando um calend\u00e1rio de conte\u00fado para colocar em pr\u00e1tica.<\/p>\n","protected":false},"author":29,"featured_media":2806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-2802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Baixe o calend\u00e1rio de conte\u00fado e planeje as suas redes sociais<\/title>\n<meta name=\"description\" content=\"Otimize a comunica\u00e7\u00e3o da sua marca e venda mais. Use um calend\u00e1rio de conte\u00fado e simplifique e planeje as suas postagens nas redes sociais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/09\/24\/use-o-calendario-de-conteudo-e-otimize-suas-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baixe o calend\u00e1rio de conte\u00fado e planeje as suas redes sociais\" \/>\n<meta property=\"og:description\" content=\"Otimize a comunica\u00e7\u00e3o da sua marca e venda mais. 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