{"id":3522,"date":"2021-05-06T07:00:03","date_gmt":"2021-05-06T07:00:03","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=3522"},"modified":"2022-12-28T13:12:25","modified_gmt":"2022-12-28T13:12:25","slug":"o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/","title":{"rendered":"O que \u00e9 Reels e como usar esse recurso de v\u00eddeos do Instagram"},"content":{"rendered":"\n<p>Se voc\u00ea n\u00e3o sabe o que \u00e9 Reels ou j\u00e1 conhece, mas gostaria de se aprofundar no assunto, n\u00f3s explicamos tudinho e damos dicas de como usar esse recurso nas suas campanhas de marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-1024x608.jpg\" alt=\"O que \u00e9 Reels\" class=\"wp-image-3521 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-1024x608.jpg\" alt=\"O que \u00e9 Reels\" class=\"wp-image-3521\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 Reels<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Reels \u00e9 um recurso do Instagram para gravar v\u00eddeos curtos. Com isso, a rede social aumentou o seu leque de possibilidades, indo al\u00e9m dos Stories e IGTV. O Reels \u00e9 concorrente direto do TikTok, o famoso app chin\u00eas.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><a href=\"https:\/\/blog.real-trends.com\/br\/2021\/04\/22\/como-usar-o-tiktok-na-sua-estrategia-de-marketing\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\"><strong>Saiba mais sobre o que \u00e9 e como usar o TikTok&nbsp;<\/strong><\/a><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com o Reels \u00e9 poss\u00edvel:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Gravar ou subir um v\u00eddeo pronto.<\/li><li>Criar v\u00eddeos de at\u00e9 30 segundos.<\/li><li>Encontrar diversas ferramentas de edi\u00e7\u00e3o como: filtros, incluir m\u00fasicas, temporizador e tamb\u00e9m a nova fun\u00e7\u00e3o de remix, que permite que voc\u00ea grave um dueto com outro v\u00eddeo j\u00e1 publicado por qualquer usu\u00e1rio.<\/li><li>Compartilhar o v\u00eddeo no feed do perfil e nos stories, podendo aparecer na aba Explorar.<\/li><li>Enviar o conte\u00fado via mensagem direta no Direct.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como usar o Instagram Reels<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Saber como usar o Instagram Reels \u00e9 fundamental para postar v\u00eddeos de qualidade, melhorar as suas <a href=\"https:\/\/blog.real-trends.com\/br\/2020\/07\/23\/quanto-investir-em-marketing-digital\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">campanhas de marketing digital<\/a> e ganhar mais visibilidade nas redes sociais.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os seus v\u00eddeos como Reels ficam salvos no perfil do usu\u00e1rio e eles podem ser acessados pelo bot\u00e3o de claquete. Os v\u00eddeos mais populares ficam em destaque na aba Explorar.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><a href=\"https:\/\/blog.real-trends.com\/br\/2020\/09\/24\/use-o-calendario-de-conteudo-e-otimize-suas-redes-sociais\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\"><strong>Baixe o calend\u00e1rio de conte\u00fado e organize os seus posts nas redes sociais<\/strong><\/a><\/p>\n\n\n\n<style>\n .container-iframe {\n  position: relative;\n  overflow: hidden;\n  width: 100%;\nmargin-top: 20px;\n}\n.container-iframe iframe {\nwidth: 712.5px;\nheight: 400.1px;\n}\n.responsive-iframe {\n  position: absolute;\n  top: 0;\n  left: 0;\n  bottom: 0;\n  right: 0;\n  width: 100%;\n  height: 100%;\n}\n@media screen and (max-width: 480px) {\n.container-iframe iframe {\nwidth: auto;\n}\n<\/style>\n\n <div class=\"container-iframe\">\n <iframe loading=\"lazy\" width=\"727\" height=\"409\" data-src=\"https:\/\/www.youtube.com\/embed\/ZVlbkzhcJKI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Como gravar Reels no Instagram<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Veja o passo a passo para gravar Reels no Instagram:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ol class=\"wp-block-list\"><li>Abra o Instagram e clique no sinal de adi\u00e7\u00e3o localizado no topo da tela<\/li><li>Abaixo voc\u00ea ver\u00e1 op\u00e7\u00f5es como \u201cPublicar\u201d e \u201cStory\u201d; e em seguida, \u201cReels\u201d.<\/li><li>Ao lado esquerdo da tela, voc\u00ea encontra op\u00e7\u00f5es como definir a dura\u00e7\u00e3o, selecionar uma m\u00fasica, utilizar o temporizador para grava\u00e7\u00f5es que voc\u00ea precise de tempo para se preparar e tamb\u00e9m a fun\u00e7\u00e3o de alinhamento, muito utilizada para transi\u00e7\u00f5es onde \u00e9 necess\u00e1rio haver troca de elementos, mas n\u00e3o de posi\u00e7\u00e3o no v\u00eddeo.<\/li><li>Para gravar um v\u00eddeo novo, clique no bot\u00e3o de captura para come\u00e7ar a gravar com a c\u00e2mera do celular. Se quiser parar a filmagem, basta soltar o&nbsp; bot\u00e3o.<\/li><li>Se quiser editar um v\u00eddeo que j\u00e1 est\u00e1 em seu celular, basta arrastar a tela para cima e escolher um arquivo, ap\u00f3s isso voc\u00ea pode executar as edi\u00e7\u00f5es.<\/li><li>Em seguida, clique em Compartilhar para public\u00e1-lo no feed, Stories ou enviar por Direct para quem desejar.<\/li><\/ol>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Dicas&nbsp;<\/strong><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Voc\u00ea pode alterar a imagem de capa do v\u00eddeo, colocar legendas e hashtags para deixar o conte\u00fado mais atrativo.<\/li><li>Se precisar interromper a edi\u00e7\u00e3o e continuar mais tarde, basta clicar em \u201cSalvar como rascunho\u201d para arquivar o v\u00eddeo.<\/li><li>Sempre que quiser gravar um v\u00eddeo com potencial de viraliza\u00e7\u00e3o, d\u00ea prefer\u00eancia a produzir um \u00e1udio original. Assim, se outras pessoas se inspirarem em seu conte\u00fado e utilizarem o mesmo \u00e1udio, o seu fica referenciado como \u201cOriginal\u201d dentro da plataforma.<\/li><li>Se optar por utilizar um v\u00eddeo do TikTok em seu Reels, n\u00e3o se esque\u00e7a de baix\u00e1-lo sem a marca d\u2019\u00e1gua. <a href=\"https:\/\/blog.real-trends.com\/br\/2021\/04\/22\/como-usar-o-tiktok-na-sua-estrategia-de-marketing\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">Confira as dicas aqui<\/a>!<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Como baixar v\u00eddeos do Instagram Reels<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Instagram Reels n\u00e3o permite fazer o download dos v\u00eddeos produzidos por terceiros na rede social. Para isso, \u00e9 necess\u00e1rio baixar aplicativos de terceiros. Se voc\u00ea usa celular Android, pode optar pelo aplicativo &#8220;Baixar V\u00eddeos do Instagram \u2013 Repostar Instagram\u201d da InShot. Para quem tem iPhone, a op\u00e7\u00e3o \u00e9 o aplicativo InSaver. Voc\u00ea pode salvar seus pr\u00f3prios v\u00eddeos no seu rolo de c\u00e2mera antes de public\u00e1-los no Instagram.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<p><a href=\"https:\/\/www.instagram.com\/realtrendsbr\/?hl=en\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\"><strong>Veja mais dicas no Instagram da Real Trends<\/strong><\/a><\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"81160be176\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/3522\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Reels ser\u00e3o prioridade no Instagram<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Instagram n\u00e3o para de trazer atualiza\u00e7\u00f5es. Assim como noticiado em junho deste ano, o aplicativo n\u00e3o ter\u00e1 mais foco em apenas publicar fotos; uma das principais mudan\u00e7as inclui priorizar os conte\u00fados em formato de v\u00eddeo. Essa transforma\u00e7\u00e3o se deu em fun\u00e7\u00e3o da acirrada concorr\u00eancia com outras plataformas, como <a href=\"https:\/\/blog.real-trends.com\/br\/2021\/04\/22\/como-usar-o-tiktok-na-sua-estrategia-de-marketing\/\">TikTok<\/a> e YouTube.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Em resumo, a rede social percebeu que a popularidade &#8211; especialmente do aplicativo chin\u00eas &#8211; estava crescendo muito por conta de seus conte\u00fados mais din\u00e2micos, criativos e interativos e entrou na disputa pela aten\u00e7\u00e3o e tempo de uso de um usu\u00e1rio.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Monetiza\u00e7\u00e3o Reels<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Muito tem se falado sobre a monetiza\u00e7\u00e3o dos Reels, ou seja, a remunera\u00e7\u00e3o para os criadores de conte\u00fados. A tend\u00eancia \u00e9 que essa remunera\u00e7\u00e3o seja semelhante a do YouTube, de forma que a quantidade de likes, coment\u00e1rios, salvos, curtidas e envios em alta escala sejam os principais requisitos para &#8220;chamar a aten\u00e7\u00e3o&#8221; do Instagram e, com isso, criar a possibilidade de monetiza\u00e7\u00e3o. Em outras palavras: haver\u00e1 uma repercuss\u00e3o m\u00ednima a ser alcan\u00e7ada para receber essa bonifica\u00e7\u00e3o.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Facebook Reels?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Sim, o Facebook Reels j\u00e1 est\u00e1 iniciando suas atividades e atualmente se encontra dispon\u00edvel apenas para um grupo reduzido de pessoas nos EUA. O teste come\u00e7ou no dia 19 de agosto e o recurso funcionar\u00e1 igualmente o Reels do Instagram, ou seja, mais uma tentativa de competir com o Tik Tok.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Outras novidades do Reels<\/h3>\n\n\n\n<p>Uma das mudan\u00e7as que tornou o Reels ainda mais competitivo com o Tik Tok \u00e9 que agora os v\u00eddeos dessa ferramenta do Instagram ter\u00e3o a possibilidade de ter a mesma dura\u00e7\u00e3o que a do aplicativo chin\u00eas &#8211; antes o Reels suportava apenas v\u00eddeos de at\u00e9 30 segundos, agora permite uma grava\u00e7\u00e3o com o dobro de tempo.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outra facilidade muito esperada pelos usu\u00e1rios do Instagram era a possibilidade de acessar dados de insight dos seus v\u00eddeos. Se antes era poss\u00edvel conferir apenas a quantidade de visualiza\u00e7\u00f5es que um v\u00eddeo do Reels tinha, agora podemos ver todas as outras m\u00e9tricas como compartilhamentos, v\u00eddeos salvos e curtidas e pessoas alcan\u00e7adas.<\/p>\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\nmargin-top: 10px;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 24px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<h2 class=\"wp-block-heading\">4 dicas para usar todo o potencial do Reels&nbsp;<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>1.Pense antes de produzir o v\u00eddeo<\/p>\n\n\n\n<p>Antes de come\u00e7ar a gravar, tenha claro o tema e o tempo de dura\u00e7\u00e3o do v\u00eddeo. Voc\u00ea pode usar o temporizador e ajustar a velocidade do v\u00eddeo, que pode ser mais r\u00e1pido ou mais lento.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>2.Invista nas m\u00fasicas<\/p>\n\n\n\n<p>Incluir m\u00fasica no seu v\u00eddeo \u00e9 um recurso que contribuiu para deix\u00e1-lo mais atrativo. Caso note que uma m\u00fasica est\u00e1 sendo muito usada, vale a pena inseri-la na sua grava\u00e7\u00e3o. Ao seguir a tend\u00eancia, o seu v\u00eddeo tem mais chances de ser visualizado. Lembrando que se voc\u00ea possui uma conta comercial, provavelmente vai sentir falta de muitas m\u00fasicas na biblioteca, mas isso acontece por conta de direitos autorais que n\u00e3o podem ser relacionados \u00e0 comercializa\u00e7\u00e3o de produtos nas contas.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>3.N\u00e3o esque\u00e7a do feed<\/p>\n\n\n\n<p>Uma boa estrat\u00e9gia \u00e9 publicar o seu v\u00eddeo no feed do Instagram. Habilite a op\u00e7\u00e3o \u201cTamb\u00e9m publicar no feed\u201d e melhore as probabilidades dele se tornar relevante para o p\u00fablico do Instagram.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n<div class=\"vc_empty_space\" style=\"height: 20px;\">Veja um exemplo de como usar o Instagram Reels na sua estrat\u00e9gia de marketing:<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CZSOOmTF17S\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CZSOOmTF17S\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CZSOOmTF17S\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">Uma publica\u00e7\u00e3o compartilhada por Real Trends Brasil (@realtrendsbr)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>4. Use \u00e1udios nos v\u00eddeos<\/p>\n\n\n\n<p>A atualiza\u00e7\u00e3o mais recente do aplicativo vem acompanhada de algo que vai ajudar e muito os criadores de conte\u00fado: a inclus\u00e3o da aba &#8220;\u00c1udio&#8221; na barra de pesquisas vai ajudar os usu\u00e1rios a encontrarem o \u00e1udio perfeito para sua publica\u00e7\u00e3o.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"619\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/09\/\u00e1udio-reels.png\" alt=\"\" class=\"wp-image-3873 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/09\/\u00e1udio-reels.png 463w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/09\/\u00e1udio-reels-224x300.png 224w\" data-sizes=\"auto, (max-width: 463px) 100vw, 463px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 463px; --smush-placeholder-aspect-ratio: 463\/619;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"619\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/09\/\u00e1udio-reels.png\" alt=\"\" class=\"wp-image-3873\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/09\/\u00e1udio-reels.png 463w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/09\/\u00e1udio-reels-224x300.png 224w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/noscript><\/figure><\/div>\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Dica de ouro:<\/strong> ao clicar em um \u00e1udio escolhido, a plataforma exibir\u00e1 os conte\u00fados em alta que t\u00eam esse mesmo som como trilha sonora, o que pode ajudar a se inspirar em criar uma trend adaptada ao seu nicho.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Lembramos que essa op\u00e7\u00e3o ainda n\u00e3o est\u00e1 dispon\u00edvel para todas as contas e tampouco foram anunciadas oficialmente pela rede social, podendo ser apenas um teste a ser oficializado futuramente.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como fazer um Reels viralizar?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Ponto de Partida<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O sonho de todo criador de conte\u00fado &#8211; especialmente no Reels &#8211; \u00e9 viralizar e, com isso, alcan\u00e7ar o maior n\u00famero de pessoas poss\u00edvel. No entanto, n\u00e3o \u00e9 uma tarefa simples nem que acontece do dia para noite; exige qualidade, criatividade, aten\u00e7\u00e3o ao timing, entre outros fatores.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Antes de mais nada, \u00e9 importante fixar alguns pontos importantes e primordiais para come\u00e7ar a entrega desse conte\u00fado, como:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Estar atento \u00e0s tend\u00eancias:<\/strong> principais m\u00fasicas e trends do momento, algo que os usu\u00e1rios est\u00e3o vendo em massa, mas sempre adaptando ao seu nicho.<\/p>\n\n\n\n<p><strong>Usar hashtags e textos adequados:<\/strong> ter um copy complementar a sua mensagem que ajude a contextualizar a mensagem que voc\u00ea est\u00e1 passando, ajuda a gerar um entrosamento entre voc\u00ea e quem assiste. J\u00e1 as hashtags colaboram na entrega do seu conte\u00fado e na associa\u00e7\u00e3o com o tema.<\/p>\n\n\n\n<p><strong>Boa qualidade de imagem, som e ilumina\u00e7\u00e3o<\/strong>: ningu\u00e9m gosta de assistir um v\u00eddeo muito tremido, escuro, com volume baixo. Na verdade, na internet ningu\u00e9m tem tempo de tentar desvendar um v\u00eddeo assim: eles pulam para o pr\u00f3ximo.<\/p>\n\n\n\n<p><strong>N\u00e3o usar v\u00eddeos baixados do TikTok:<\/strong> nem dele nem de qualquer outra ferramenta que exiba sua pr\u00f3pria marca d&#8217;\u00e1gua: al\u00e9m de ficar esteticamente feio, o Instagram pode punir seu conte\u00fado diminuindo seu alcance. <\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Saiba como remover a marca d&#8217;\u00e1gua dos seus v\u00eddeos:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CPJSVt_IYcy\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CPJSVt_IYcy\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CPJSVt_IYcy\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">Uma publica\u00e7\u00e3o compartilhada por Real Trends Brasil (@realtrendsbr)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Envolvendo o P\u00fablico<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os Reels de maior sucesso s\u00e3o aqueles que geram identifica\u00e7\u00e3o com o p\u00fablico, seguido de dicas, tutoriais r\u00e1pidos e\/ou bastidores. Por isso, \u00e9 fundamental saber quem \u00e9 o seu p\u00fablico-alvo e entender as dores da sua audi\u00eancia.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quando voc\u00ea sabe exatamente o que o seu p\u00fablico pensa, sente ou precisa, fica muito mais f\u00e1cil criar qualquer tipo de conte\u00fado e formato, mas o Reels potencializa isso, porque muito mais do que um post com foto e texto, ele traz o dinamismo do v\u00eddeo, do di\u00e1logo e a sensa\u00e7\u00e3o de pertencimento a quem assiste.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Aposte em dublagens, v\u00eddeos com m\u00fasicas virais e trends que est\u00e3o cada vez mais populares.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>No Reels voc\u00ea pode ter 3 miss\u00f5es: educar, divertir ou desafiar. E deve pensar: Como voc\u00ea vai aplicar cada uma delas ao que voc\u00ea tem para oferecer ao seu p\u00fablico?<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<p>Agora \u00e9 s\u00f3 colocar a m\u00e3o na massa e come\u00e7ar a gravar v\u00eddeos e public\u00e1-los no Reels do Instagram e potencializar a sua estrat\u00e9gia de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Incluir v\u00eddeos curtos na sua estrat\u00e9gia de marketing pode contribuir para que a sua marca chegue a mais gente. Saiba como tirar proveito da ferramenta do Instagram.<\/p>\n","protected":false},"author":29,"featured_media":3521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-3522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 Reels e como usar esse recurso de v\u00eddeos do Instagram<\/title>\n<meta name=\"description\" content=\"Incluir v\u00eddeos curtos na sua estrat\u00e9gia de marketing pode contribuir para que a sua marca chegue a mais gente. Saiba o que \u00e9 Instagram Reels e como us\u00e1-lo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Reels e como usar esse recurso de v\u00eddeos do Instagram\" \/>\n<meta property=\"og:description\" content=\"Incluir v\u00eddeos curtos na sua estrat\u00e9gia de marketing pode contribuir para que a sua marca chegue a mais gente. Saiba o que \u00e9 Instagram Reels e como us\u00e1-lo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Trends Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T07:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-28T13:12:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natasha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natasha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/\",\"url\":\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/\",\"name\":\"O que \u00e9 Reels e como usar esse recurso de v\u00eddeos do Instagram\",\"isPartOf\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg\",\"datePublished\":\"2021-05-06T07:00:03+00:00\",\"dateModified\":\"2022-12-28T13:12:25+00:00\",\"author\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7\"},\"description\":\"Incluir v\u00eddeos curtos na sua estrat\u00e9gia de marketing pode contribuir para que a sua marca chegue a mais gente. Saiba o que \u00e9 Instagram Reels e como us\u00e1-lo.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#primaryimage\",\"url\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg\",\"contentUrl\":\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg\",\"width\":1920,\"height\":1140,\"caption\":\"O que \u00e9 Reels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blog.real-trends.com\/br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 Reels e como usar esse recurso de v\u00eddeos do Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#website\",\"url\":\"https:\/\/blog.real-trends.com\/br\/\",\"name\":\"Real Trends Blog\",\"description\":\"Tudo o que voc\u00ea precisa saber em um s\u00f3 lugar\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.real-trends.com\/br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7\",\"name\":\"Natasha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g\",\"caption\":\"Natasha\"},\"url\":\"https:\/\/blog.real-trends.com\/br\/author\/natasha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que \u00e9 Reels e como usar esse recurso de v\u00eddeos do Instagram","description":"Incluir v\u00eddeos curtos na sua estrat\u00e9gia de marketing pode contribuir para que a sua marca chegue a mais gente. Saiba o que \u00e9 Instagram Reels e como us\u00e1-lo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/","og_locale":"pt_BR","og_type":"article","og_title":"O que \u00e9 Reels e como usar esse recurso de v\u00eddeos do Instagram","og_description":"Incluir v\u00eddeos curtos na sua estrat\u00e9gia de marketing pode contribuir para que a sua marca chegue a mais gente. Saiba o que \u00e9 Instagram Reels e como us\u00e1-lo.","og_url":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/","og_site_name":"Real Trends Blog","article_published_time":"2021-05-06T07:00:03+00:00","article_modified_time":"2022-12-28T13:12:25+00:00","og_image":[{"width":1920,"height":1140,"url":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg","type":"image\/jpeg"}],"author":"Natasha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Natasha","Est. tempo de leitura":"12 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/","url":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/","name":"O que \u00e9 Reels e como usar esse recurso de v\u00eddeos do Instagram","isPartOf":{"@id":"https:\/\/blog.real-trends.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#primaryimage"},"image":{"@id":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg","datePublished":"2021-05-06T07:00:03+00:00","dateModified":"2022-12-28T13:12:25+00:00","author":{"@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7"},"description":"Incluir v\u00eddeos curtos na sua estrat\u00e9gia de marketing pode contribuir para que a sua marca chegue a mais gente. Saiba o que \u00e9 Instagram Reels e como us\u00e1-lo.","breadcrumb":{"@id":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#primaryimage","url":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg","contentUrl":"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/6_blog-br.jpg","width":1920,"height":1140,"caption":"O que \u00e9 Reels"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.real-trends.com\/br\/2021\/05\/06\/o-que-e-reels-e-como-usar-esse-recurso-de-videos-do-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.real-trends.com\/br\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 Reels e como usar esse recurso de v\u00eddeos do Instagram"}]},{"@type":"WebSite","@id":"https:\/\/blog.real-trends.com\/br\/#website","url":"https:\/\/blog.real-trends.com\/br\/","name":"Real Trends Blog","description":"Tudo o que voc\u00ea precisa saber em um s\u00f3 lugar","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.real-trends.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/8028cc7a104c07f666d0a080fc2d69c7","name":"Natasha","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.real-trends.com\/br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37e97461cc6d702f440074800df84f20?s=96&d=mm&r=g","caption":"Natasha"},"url":"https:\/\/blog.real-trends.com\/br\/author\/natasha\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/3522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/comments?post=3522"}],"version-history":[{"count":39,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/3522\/revisions"}],"predecessor-version":[{"id":5376,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/posts\/3522\/revisions\/5376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/media\/3521"}],"wp:attachment":[{"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/media?parent=3522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/categories?post=3522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.real-trends.com\/br\/wp-json\/wp\/v2\/tags?post=3522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}