{"id":3618,"date":"2021-06-24T07:00:49","date_gmt":"2021-06-24T07:00:49","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=3618"},"modified":"2021-09-13T18:34:36","modified_gmt":"2021-09-13T18:34:36","slug":"planeje-o-seu-estoque-de-seguranca-e-nao-perca-vendas","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2021\/06\/24\/planeje-o-seu-estoque-de-seguranca-e-nao-perca-vendas\/","title":{"rendered":"Planeje o seu estoque de seguran\u00e7a e n\u00e3o perca vendas"},"content":{"rendered":"\n<p>Um dos pontos mais importantes para administrar o seu neg\u00f3cio de forma eficiente \u00e9 a gest\u00e3o do estoque de seguran\u00e7a. Ter os produtos anunciados sempre dispon\u00edveis \u00e9 indispens\u00e1vel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-1024x608.jpg\" alt=\"Planeje seu estoque de seguran\u00e7a\" class=\"wp-image-3624 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-1024x608.jpg\" alt=\"Planeje seu estoque de seguran\u00e7a\" class=\"wp-image-3624\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/06\/24_blog-br.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Afinal, se promete um produto que na realidade n\u00e3o tem, o seu comprador n\u00e3o vai receb\u00ea-lo a tempo e vai gerar uma experi\u00eancia de compra negativa, afetando a sua <a href=\"https:\/\/blog.real-trends.com\/br\/2019\/06\/14\/reputacao-a-chave-para-ter-sucesso-no-mercado-livre\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">reputa\u00e7\u00e3o no Mercado Livre<\/a>.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 estoque de seguran\u00e7a&nbsp;<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O estoque de seguran\u00e7a funciona como uma reserva frente a poss\u00edveis erros de planejamento, evitando que fique sem produtos dispon\u00edveis. Voc\u00ea vai reduzir o risco de desabastecimento, principalmente em datas especiais em que as vendas aumentam exponencialmente.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por\u00e9m, tamb\u00e9m vai ajudar quando as vendas daqueles produtos sazonais comecem a subir: por exemplo, ventiladores nos meses de ver\u00e3o. Assim, o estoque de seguran\u00e7a \u00e9 um recurso importante, uma vez que podem ocorrer imprevistos com os fornecedores, <a href=\"https:\/\/blog.real-trends.com\/br\/2020\/10\/15\/mercado-livre-como-gerenciar-envios-com-atraso-e-cuidar-da-sua-reputacao\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">atrasos nas entregas<\/a>, problemas na produ\u00e7\u00e3o do produto ou falta de mat\u00e9ria-prima, entre outros.&nbsp;<\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"27d81c9186\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/3618\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<h2 class=\"wp-block-heading\">Como calcular o estoque de seguran\u00e7a: vari\u00e1veis para ter em conta<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para poder calcular corretamente o estoque de seguran\u00e7a, considere as seguintes vari\u00e1veis:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Identifique quais s\u00e3o os produtos com mais rota\u00e7\u00e3o e demanda.<\/li><li>Avalie em quais datas do ano esses produtos t\u00eam mais procura. <a href=\"https:\/\/www.real-trends.com\/br\/calendario-ecommerce-2021\">Baixe o calend\u00e1rio de e-commerce e n\u00e3o perca nenhuma data importante de venda<\/a>.<\/li><li>Contemple o tempo que leva da compra at\u00e9 o envio.<\/li><li>Caso corresponda, some o prazo de produ\u00e7\u00e3o do produto ou o tempo que leva para que o fornecedor o entregue para voc\u00ea.&nbsp;<\/li><li>Considere o <a href=\"https:\/\/blog.real-trends.com\/br\/2020\/03\/26\/mercado-envios-o-que-e-e-como-funciona-o-rastreamento\/\">tempo do seu envio<\/a>. Ter estoque de reserva requer que tenha um espa\u00e7o f\u00edsico para poder armazen\u00e1-lo.&nbsp;<\/li><li>Lembre-se sempre de que o objetivo \u00e9 reduzir os custos gerados por imprevistos, otimizar a sua log\u00edstica e aumentar a efetividade do seu neg\u00f3cio.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Agora \u00e9 com voc\u00ea! Analise os seus produtos e as suas vendas para definir o que vale a pena incluir no seu estoque de seguran\u00e7a.<\/p>\n\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends por 30 dias gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>Saiba o que \u00e9 estoque de seguran\u00e7a e para que serve. Use para otimizar a gest\u00e3o log\u00edstica do seu neg\u00f3cio e evitar o desabastecimento de produtos.<\/p>\n","protected":false},"author":29,"featured_media":3624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-3618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-para-vender-mais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planeje o seu estoque de seguran\u00e7a e n\u00e3o perca vendas<\/title>\n<meta name=\"description\" content=\"Saiba o que \u00e9 estoque de seguran\u00e7a e para que serve. 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