{"id":3648,"date":"2021-07-08T07:00:34","date_gmt":"2021-07-08T07:00:34","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=3648"},"modified":"2021-09-13T18:39:56","modified_gmt":"2021-09-13T18:39:56","slug":"saiba-a-diferenca-entre-mercado-envios-1-e-2-me1-e-me2","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2021\/07\/08\/saiba-a-diferenca-entre-mercado-envios-1-e-2-me1-e-me2\/","title":{"rendered":"Saiba a diferen\u00e7a entre Mercado Envios 1 e 2 (ME1 e ME2)"},"content":{"rendered":"\n<p>O Mercado Envios 1 e 2 s\u00e3o op\u00e7\u00f5es de envios com log\u00edstica pr\u00f3pria ou padr\u00e3o dentro do Mercado Livre. O vendedor pode optar por uma ou outra, al\u00e9m de poder usar as duas op\u00e7\u00f5es. Veja qual \u00e9 a diferen\u00e7a entre Mercado Envios 1 e 2.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-1024x608.jpg\" alt=\"Diferen\u00e7a entre ME1 e ME2\" class=\"wp-image-3646 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-1024x608.jpg\" alt=\"Diferen\u00e7a entre ME1 e ME2\" class=\"wp-image-3646\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/07\/8_blog-br-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Mercado Envios 1<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Nessa op\u00e7\u00e3o de envio, a tabela de frete deve ser cadastrada pelo pr\u00f3prio vendedor no <a href=\"https:\/\/blog.real-trends.com\/br\/2020\/03\/26\/mercado-envios-o-que-e-e-como-funciona-o-rastreamento\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">Mercado Envios<\/a>. Com isso, \u00e9 de sua responsabilidade:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Gerenciar a log\u00edstica ao escolher a transportadora para fazer os envios dos seus produtos.<\/li><li>Adicionar a tabela de pre\u00e7os do frete para calcular o valor dos envios, juntamente com as informa\u00e7\u00f5es referentes ao peso e dimens\u00f5es.&nbsp;<\/li><li><a href=\"https:\/\/blog.real-trends.com\/br\/2021\/01\/28\/como-gerar-etiqueta-e-evitar-a-reimpressao-no-mercado-envios\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">Gerar e imprimir a etiqueta de envio<\/a>.<\/li><li>Coordenar o rastreamento do produto (com informa\u00e7\u00f5es enviadas pelo integrador) e garantir que o comprador receber\u00e1 a encomenda no prazo indicado.&nbsp;<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Segundo o canal de Developers do Mercado Livre, existe a possibilidade de ter cota\u00e7\u00f5es de frete de fontes externas (integradas). Al\u00e9m disso, \u00e9 importante controlar os registros de envios e recibos de entrega.<\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"16ce7c88a8\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/3648\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Mercado Envios 2<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com o Mercado Envios 2 (ME2), o <a href=\"https:\/\/blog.real-trends.com\/br\/mercado-livre\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">Mercado Livre<\/a> \u00e9 respons\u00e1vel por cobrar o valor do envio ao contar com uma tabela de frete j\u00e1 definida, o que facilita a vida do vendedor porque pode us\u00e1-la para calcular o custo dos envios.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ao optar por essa op\u00e7\u00e3o, o vendedor tem algumas vantagens:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>O Mercado Livre gera a etiqueta de envio e o vendedor apenas precisa imprimi-la e despachar a encomenda.<\/li><li>As informa\u00e7\u00f5es sobre peso e dimens\u00e3o j\u00e1 s\u00e3o disponibilizadas.<\/li><li>O rastreamento do produto \u00e9 feito pelo Mercado Livre.<\/li><li>Os an\u00fancios t\u00eam mais relev\u00e2ncia dentro do marketplace.<\/li><li>Para ativar essas op\u00e7\u00f5es, \u00e9 necess\u00e1rio entrar em contato com o Mercado Livre, que analisar\u00e1 o seu caso.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.real-trends.com\/br\/guia-mercado-envios-baixar\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Pontos de aten\u00e7\u00e3o<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Fique atento a alguns detalhes ao usar as op\u00e7\u00f5es Mercado Envios 1 e 2 (ME1 e ME2):<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Apenas cadastros que j\u00e1 s\u00e3o ME1 poder\u00e3o ter ME2 tamb\u00e9m, conforme acordo pr\u00e9vio com o assessor comercial.&nbsp;&nbsp;<\/li><li>As vendas no ME2 s\u00e3o contabilizadas para a m\u00e9trica de Handling Tome, ou seja, com despacho em at\u00e9 24h. Com isso, haver\u00e1 <a href=\"https:\/\/blog.real-trends.com\/br\/2020\/10\/22\/como-evitar-que-uma-reclamacao-invalida-afete-sua-reputacao-no-mercado-livre\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">penaliza\u00e7\u00e3o na reputa\u00e7\u00e3o<\/a> caso o tempo seja maior do que 24h. As vendas no ME1 n\u00e3o s\u00e3o contabilizadas nessa regra.<\/li><li>O endere\u00e7o cadastrado no Mercado Livre deve ser o mesmo da postagem nos Correios.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Agora que sabe quais s\u00e3o as diferen\u00e7as entre Mercado Envios 1 e 2 (ME1 e ME2), analise e defina o que vale a pena para o seu neg\u00f3cio.<\/p>\n\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-2.png');\npadding: 24px 24px 24px 40px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: left;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<div>\n<h2>Aumente suas vendas em 30% no Mercado Livre<\/h2>\n<p>Use a Real Trends, a plataforma l\u00edder para ser um supervendedor<\/p>\n<button>Testar 30 dias gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-2.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-2.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a mais sobre as op\u00e7\u00f5es log\u00edsticas do Mercado Livre e defina qual \u00e9 a melhor para o seu neg\u00f3cio.<\/p>\n","protected":false},"author":29,"featured_media":3646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-3648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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