{"id":4125,"date":"2021-12-22T13:19:37","date_gmt":"2021-12-22T13:19:37","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=4125"},"modified":"2023-07-05T21:55:07","modified_gmt":"2023-07-05T21:55:07","slug":"mudancas-de-regras-e-custos-no-mercado-livre-em-2022","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2021\/12\/22\/mudancas-de-regras-e-custos-no-mercado-livre-em-2022\/","title":{"rendered":"Mudan\u00e7as de regras e custos no Mercado Livre em 2023"},"content":{"rendered":"\n<p>O Mercado Livre est\u00e1 realizando algumas atualiza\u00e7\u00f5es nas pol\u00edticas e nos custos em 2023, o que impacta diretamente os vendedores. Por isso, atente-se \u00e0s mudan\u00e7as e organize o seu neg\u00f3cio o quanto antes, fazendo ajustes nos seus an\u00fancios e na sua opera\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-1024x608.jpg\" alt=\"Atualiza\u00e7\u00f5es de pol\u00edticas e mudan\u00e7as de custos no Mercado Livre\" class=\"wp-image-4124 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-1024x608.jpg\" alt=\"Atualiza\u00e7\u00f5es de pol\u00edticas e mudan\u00e7as de custos no Mercado Livre\" class=\"wp-image-4124\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/12\/22_blog-br-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">O que muda no Mercado Livre em 2023<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Veja abaixo as mudan\u00e7as no marketplace e se programe para n\u00e3o impactar o seu neg\u00f3cio:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Altera\u00e7\u00f5es na pol\u00edticas do Mercado Livre<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Parcelamento sem juros<\/strong> <strong>em an\u00fancios Premium<\/strong><\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A partir de 16 de janeiro de 2023, o n\u00famero de parcelas dos an\u00fancios Premium vai depender do pre\u00e7o do produto ou do valor final de cada venda.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Dessa forma, quanto maior o valor da venda, mais parcelas sem juros. Veja na tabela como fica o n\u00famero das parcelas:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Pre\u00e7o do produto ou&nbsp;<\/strong><strong>valor da venda<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>N\u00famero m\u00e1ximo de&nbsp;parcelas sem juros<\/strong> <strong>usando o Cart\u00e3o Mercado Pago<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>N\u00famero m\u00e1ximo de parcelas sem juros com outras formas de pagamento<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 0 a R$ 19,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 20 a R$ 29,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">2<\/td><td class=\"has-text-align-center\" data-align=\"center\">2<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 30 a R$ 119,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">5<\/td><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 120 a R$ 149,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 150 a R$ 179,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">7<\/td><td class=\"has-text-align-center\" data-align=\"center\">5<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 180 a R$ 209,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">8<\/td><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 210 a R$ 239,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">9<\/td><td class=\"has-text-align-center\" data-align=\"center\">7<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 240 a R$ 269,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><td class=\"has-text-align-center\" data-align=\"center\">8<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 270 a R$ 299,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">11<\/td><td class=\"has-text-align-center\" data-align=\"center\">9<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 300 a R$ 399,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">12<\/td><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">de R$ 400 a R$ 499,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">14<\/td><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">mais de R$ 500<\/td><td class=\"has-text-align-center\" data-align=\"center\">18<\/td><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Caso a compra tenha parcelamento inferior a 12x, os compradores ter\u00e3o a op\u00e7\u00e3o de parcelar em at\u00e9 12x com juros menores aos convencionais. Vale ressaltar que a parcela nunca poder\u00e1 ser menor que R$ 5.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Essa mudan\u00e7a n\u00e3o se aplica para o Mercado Shops.<\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"f970cf3725\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/4125\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mudan\u00e7as nos custos do Mercado Livre<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Novos custos fixos para produtos da categoria Supermercado<\/strong><\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A partir de 3 de julho de 2023, os vendedores pagar\u00e3o uma tarifa fixa por unidade vendida&nbsp;para todos os produtos da <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadolivre.com.br\/ajuda\/quais-sao-as-vantagens-custos-e-requisitos-para-vender-na-secao-supermercado_16449\" rel=\"noopener\">se\u00e7\u00e3o Supermercado<\/a>. Esta tarifa varia de acordo com o valor do item anunciado. Confira os novos valores anunciados pelo Mercado Livre:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Pre\u00e7o do produto<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Novo custo fixo por unidade<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Entre R$ 5 e R$ 29,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">R$ 1<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Entre R$ 31 e R$ 49,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">R$ 2<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Entre R$ 51 e R$ 198,99<\/td><td class=\"has-text-align-center\" data-align=\"center\">R$ 4<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Novos custos de venda por unidade<\/strong><\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A partir de julho de 2023, o Mercado Livre passa a cobrar R$ 6 de custo fixo por cada unidade vendida em produtos abaixo de R$ 79, al\u00e9m da tarifa de venda em an\u00fancios Cl\u00e1ssico e Premium. Veja <a style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/08\/13\/quanto-custa-anunciar-no-mercado-livre\/\" target=\"_blank\" rel=\"noreferrer noopener\">quanto custa anunciar um produto no Mercado Livre<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Novas tarifas no frete gr\u00e1tis pelo Mercado Envios<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Tamb\u00e9m passam a valer novas tarifas para enviar produtos com frete gr\u00e1tis pelo Mercado Envios. Confira todos os <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadolivre.com.br\/ajuda\/Custos-de-frete-gratis-pelo-Mercado-Envios_3362\" rel=\"noreferrer noopener\">custos do frete gr\u00e1tis pelo Mercado Envios<\/a>, que variam de acordo com o peso, regi\u00e3o e modalidade de envio.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Vale lembrar que voc\u00ea pode ganhar descontos no frete gr\u00e1tis de acordo com a sua reputa\u00e7\u00e3o no Mercado Livre:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>50% de desconto para <a style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/10\/06\/loja-oficial-mercado-livre\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lojas oficiais<\/a>, <a style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/09\/12\/mercadolider-no-mercado-livre\/\" target=\"_blank\" rel=\"noreferrer noopener\">MercadoL\u00edderes<\/a> e vendedores com reputa\u00e7\u00e3o verde<\/li>\n\n\n\n<li>40% de desconto para vendedores com reputa\u00e7\u00e3o amarela ou sem reputa\u00e7\u00e3o<\/li>\n\n\n\n<li>Nenhum desconto para vendedores com reputa\u00e7\u00e3o laranja ou vermelha<\/li>\n<\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Mudan\u00e7as no sistema de reputa\u00e7\u00e3o e medalhas do Mercado Livre<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O marketplace anunciou altera\u00e7\u00f5es nos crit\u00e9rios de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/06\/14\/reputacao-a-chave-para-ter-sucesso-no-mercado-livre\/\" rel=\"noopener\">reputa\u00e7\u00e3o<\/a> a partir de 21 de mar\u00e7o de 2023. Confira:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Os n\u00edveis de reputa\u00e7\u00e3o passam a ser: vermelha, laranja, amarela, verde e&nbsp;<a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/09\/12\/mercadolider-no-mercado-livre\/\" rel=\"noreferrer noopener\">MercadoL\u00edder<\/a>.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Antes, os n\u00edveis de reputa\u00e7\u00e3o eram: vermelha, laranja, amarela, verde clara e verde escura.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m disso, os requisitos para alcan\u00e7ar cada n\u00edvel tamb\u00e9m foram atualizados. Veja as novas exig\u00eancias:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>N\u00edvel<\/td><td>Reclama\u00e7\u00f5es<\/td><td>Media\u00e7\u00f5es<\/td><td>Canceladas por voc\u00ea<\/td><td>Enviados com atraso<\/td><\/tr><tr><td>MercadoL\u00edder<\/td><td>1%<\/td><td>0.5%<\/td><td>0,5%<\/td><td>6%<\/td><\/tr><tr><td>Verde<\/td><td>2%<\/td><td>N\/A<\/td><td>1,5%<\/td><td>10%<\/td><\/tr><tr><td>Amarelo<\/td><td>4,5%<\/td><td>N\/A<\/td><td>3,5%<\/td><td>18%<\/td><\/tr><tr><td>Laranja<\/td><td>8%<\/td><td>N\/A<\/td><td>4%<\/td><td>22%<\/td><\/tr><tr><td>Vermelho<\/td><td>Acima de 8%<\/td><td>N\/A<\/td><td>Mais de 4%<\/td><td>Acima de 22%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outra mudan\u00e7a foi no sistema de medalhas do MercadoL\u00edder. A partir de 21 de mar\u00e7o de 2023, estes s\u00e3o os requisitos para alcan\u00e7ar cada n\u00edvel:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>MercadoL\u00edder<\/strong>: ter 230 ou mais vendas concretizadas nos \u00faltimos 60 dias, com um faturamento m\u00ednimo de R$ 37 mil.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><strong>MercadoL\u00edder Gold<\/strong>: ter 575 ou mais vendas concretizadas nos \u00faltimos 60 dias, com um faturamento m\u00ednimo de R$ 118.400.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><strong>MercadoL\u00edder Platinum<\/strong>: ter 1.725 ou mais vendas concretizadas nos \u00faltimos 60 dias, com um faturamento m\u00ednimo de R$ 296 mil.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quer dicas para se organizar ap\u00f3s essas mudan\u00e7as nas regras? Confira a nossa live com Rian Valle, especialista em e-commerce e Consultor GOLD Certificado:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CpOafE3OAQS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CpOafE3OAQS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publica\u00e7\u00e3o no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CpOafE3OAQS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o partilhada por Real Trends Brasil (@realtrendsbr)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ficou com alguma d\u00favida em rela\u00e7\u00e3o \u00e0s mudan\u00e7as nas tarifas do marketplace? Use o <a style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadolivre.com.br\/simulador-de-custos#source=landing\" target=\"_blank\" rel=\"noreferrer noopener\">simulador de custos do Mercado Livre<\/a> e calcule quanto voc\u00ea ganhar\u00e1 por cada produto vendido.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com todas essas mudan\u00e7as, antecipe-se e prepare a sua opera\u00e7\u00e3o. J\u00e1 coloque no seu planejamento esses novos custos para que n\u00e3o impactem no resultado final do seu faturamento mensal.<\/p>\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends por 30 dias gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Confira as altera\u00e7\u00f5es nas pol\u00edticas e nos custos do Mercado Livre e prepare a sua opera\u00e7\u00e3o para que essas mudan\u00e7as n\u00e3o impactem o seu faturamento mensal.<\/p>\n","protected":false},"author":29,"featured_media":4124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-4125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mudan\u00e7as de regras e custos no Mercado Livre em 2023<\/title>\n<meta name=\"description\" content=\"Confira as altera\u00e7\u00f5es nas pol\u00edticas e nos custos do Mercado Livre e prepare a sua opera\u00e7\u00e3o para que essas mudan\u00e7as n\u00e3o impactem o seu faturamento mensal.\" \/>\n<meta name=\"robots\" content=\"index, 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