{"id":4200,"date":"2022-02-24T13:43:27","date_gmt":"2022-02-24T13:43:27","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=4200"},"modified":"2022-02-24T13:43:29","modified_gmt":"2022-02-24T13:43:29","slug":"dicas-do-google-para-campanhas-eficazes-em-datas-sazonais","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2022\/02\/24\/dicas-do-google-para-campanhas-eficazes-em-datas-sazonais\/","title":{"rendered":"Dicas do Google para campanhas eficazes em datas sazonais"},"content":{"rendered":"\n<p>Aparecer nas primeiras posi\u00e7\u00f5es do Google aumentam as suas chances de vendas, principalmente em datas sazonais. Por isso, separamos algumas dicas valiosas direto do Google para se destacar da concorr\u00eancia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-1024x608.jpg\" alt=\"Siga as dicas do Google e melhore suas campanhas\" class=\"wp-image-4198 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-1024x608.jpg\" alt=\"Siga as dicas do Google e melhore suas campanhas\" class=\"wp-image-4198\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/02\/24-blog_br.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Datas sazonais: como fazer campanhas eficientes no Google<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>As dicas est\u00e3o focadas na rede display, campanha em v\u00eddeo e apps. Veja cada uma delas:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Rede display<\/h3>\n\n\n\n<p>Composta por um conjunto de sites parceiros do Google que recebem publicidade paga, esse formato exibe an\u00fancios em sites, blogs, apps, v\u00eddeos e no Gmail. Ao usar a rede display voc\u00ea tem a possibilidade de mostrar a sua marca para os compradores que est\u00e3o em diferentes etapas do funil de vendas.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m disso, voc\u00ea pode mostrar publicidade de forma segmentada, o que faz com que voc\u00ea chegue ao cliente correto por meio de contextos espec\u00edficos ou p\u00fablicos espec\u00edficos.<\/p>\n\n\n\n<style>\n    .banner_m-calendario2022 {\n    display: inline-block;\n    width: 100%;\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondos-banners\/calendario2022.png');\n    background-size: cover;\n    background-position: right;\n    padding: 10px 40px 10px 73px;\n    box-sizing: border-box;\n    margin-top: 36px;\n}\n\n.banner_m-calendario2022-grid {\n    display: grid;\n    grid-template-columns: 1.5fr 1fr;\n    align-items: center;\n    column-gap: 3rem;\n    max-width: none;\n}\n\n.img-banner img {\n    max-width: 250px;\n}\n.title-mobile-calendario2022{\n    display: none;\n}\n\n.title-desktop-calendario2022 b {\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/rectangulo-calendario2022.png');\n    background-size: contain;\n    background-position: bottom;\n    background-repeat: no-repeat;\n}\n\n.banner_m-calendario2022-grid h2 {\n    font-size: 22px;\n    font-family: 'proxima_novaregular';\n    font-style: normal;\n    font-weight: lighter;\n    line-height: 27px;\n    margin-bottom: 13px;\n    color: #000000;\n}\n\n.banner_m-calendario2022-grid a {\n    padding: 8px 16px;\n    background-color: #4194d8;\n    border-radius: 4px;\n    color: #fff;\n    font-size: 18px;\n}\n\n.banner_m-calendario2022-grid a:hover {\n    background-color: #236da9;\n    transition: all .2s ease-in-out;\n}\n@media only screen and (max-width: 1000px) {\n    .banner_m-calendario2022 {\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondos-banners\/calendario2022-mobile.png');\n    background-size: cover;\n    padding: 40px 0px;\n}\n    .banner_m-calendario2022-grid {\n    display: grid;\n    grid-template-columns: 1fr;\n    grid-row-gap: 20px ;\n    align-items: center;\n    column-gap: 4rem;\n    max-width: none;\n}\n.banner-fondo-title{\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    align-items: center;\n}\n.img-banner{\n    display: flex;\n    align-items: center;\n    justify-content: center;\n}\n.img-banner img {\n    width: 245px;\n    height: 150px;\n    max-width: none;\n}\n.banner_m-calendario2022-grid h2 {\n    font-size: 22px;\n    line-height: 27px;\n    margin-bottom: 20px;\n    text-align: center;\n    width: 90%;\n}\n.title-desktop-calendario2022{\n    display: none;\n}\n.title-mobile-calendario2022{\n    display: block;\n}\n\n.title-mobile-calendario2022 b {\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/rectangulo-calendario2022.png');\n    background-size: contain;\n    background-position: bottom;\n    background-repeat: no-repeat;\n}\n.banner_m-calendario2022-grid a {\n    font-size: 18px;\n}\n}\n<\/style>\n\n <div class=\"banner_m-calendario2022\">\n        <div class=\"banner_m-calendario2022-grid\">    \n            <div class=\"banner-fondo-title\">\n                <h2 class=\"title-desktop-calendario2022\">Baixe o <b>calend\u00e1rio de e-commerce<\/b>\ncom as datas-chave para o seu neg\u00f3cio<\/h2>\n                <h2 class=\"title-mobile-calendario2022\">Baixe o <b>calend\u00e1rio de e-commerce<\/b> com as datas-chave para o seu neg\u00f3cio<\/h2>\n                 <a href=\"https:\/\/www.real-trends.com\/br\/calendario-ecommerce-2022\">Baixar<\/a>\n            <\/div>\n            <div class=\"img-banner\">\n                    <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-calendario2022.png\" alt=\"Calendario Ecommerce 2022\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-calendario2022.png\" alt=\"Calendario Ecommerce 2022\" class=\"\"><\/noscript>\n            <\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Segundo o Google, as dicas para usar a Rede display s\u00e3o:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Convers\u00e3o de visitas:<\/strong> inclua uma convers\u00e3o de visitas \u00e0 <a href=\"https:\/\/blog.real-trends.com\/br\/2019\/06\/05\/10-dicas-para-criar-landings-eficazes\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\">landing page<\/a> ou home do site para otimizar as campanhas com foco em tr\u00e1fego.<\/p>\n\n\n\n<p><strong>Estrat\u00e9gia de Lances: <\/strong>sua estrat\u00e9gia deve estar atrelada \u00e0 op\u00e7\u00e3o mais adequada ao objetivo de campanha. Escolha entre ser lembrado (CPM), aumentar os cliques (CPC e CPA) e amplificar convers\u00f5es (CPA e ROAS).<\/p>\n\n\n\n<p><strong>Or\u00e7amento:<\/strong> faz com que as suas campanhas tenham or\u00e7amento suficiente para cobrir o per\u00edodo de alta sazonalidade.<\/p>\n\n\n\n<p><strong>Exclus\u00e3o de canais:<\/strong> analise onde os seus an\u00fancios foram exibidos e mantenha apenas nos lugares relevantes.<\/p>\n\n\n\n<p><strong>Aba Recomenda\u00e7\u00f5es:<\/strong> fique atento \u00e0s dicas do Google na sua conta ou campanha para otimizar as suas campanhas.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><a href=\"https:\/\/blog.real-trends.com\/br\/2020\/06\/25\/product-ads-mercado-livre\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\"><strong>Product Ads Mercado Livre: como investir em publicidade no marketplace<\/strong><\/a><\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<h3 class=\"wp-block-heading\">Campanha em v\u00eddeo<\/h3>\n\n\n\n<p>O YouTube pode ser mais uma op\u00e7\u00e3o para estar em contato com o seu p\u00fablico durante as datas sazonais. Ao escolher as campanhas em v\u00eddeo voc\u00ea pode aumentar o seu alcance, melhorar o seu poder de influ\u00eancia e estar presente no cross-device (quando a pessoa assiste aos v\u00eddeos do YouTube na TV).<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com bastante foco na etapa de reconhecimento, veja algumas possibilidades sugeridas pelo Google para aplicar nas datas sazonais:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Campanha de Alcance do V\u00eddeo:<\/strong> veicula automaticamente a melhor combina\u00e7\u00e3o de formatos com foco em alcance, podendo ser In-stream pul\u00e1vel, In-stream n\u00e3o pul\u00e1vel e bumper.<\/p>\n\n\n\n<p><strong>Parceiros de V\u00eddeo Google:<\/strong> semelhante \u00e0s campanhas de Display, permite um alcance al\u00e9m do YouTube.<\/p>\n\n\n\n<p><strong>V\u00eddeos relacionados:<\/strong> exibe de dois a cinco v\u00eddeos relacionados abaixo de um an\u00fancio que est\u00e1 sendo exibido no YouTube.&nbsp;<\/p>\n\n\n\n<p><strong>V\u00eddeo In-feed:<\/strong> ajuda no alcance e na considera\u00e7\u00e3o de compra.<\/p>\n\n\n\n<p><strong>Limite de Frequ\u00eancia:<\/strong> indicado para quando o seu or\u00e7amento n\u00e3o \u00e9 t\u00e3o alto. Nessa op\u00e7\u00e3o, \u00e9 poss\u00edvel imitar a quantidade de visualiza\u00e7\u00f5es por um \u00fanico usu\u00e1rio, o que ajuda a alcan\u00e7ar mais pessoas.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><a href=\"https:\/\/blog.real-trends.com\/br\/2021\/11\/11\/como-fazer-anuncio-no-youtube-e-conquistar-mais-vendas-online\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\"><strong>Como fazer an\u00fancio no YouTube e conquistar mais vendas online<\/strong><\/a><\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"3eea14a3fd\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/4200\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<h3 class=\"wp-block-heading\">Campanhas de apps<\/h3>\n\n\n\n<p>As campanhas de apps podem ter foco em engajamento (AcE) ou foco em instala\u00e7\u00f5es (AcI). Veja as dicas abaixo e aplique durante as datas sazonais:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p><strong>Vincula\u00e7\u00e3o de contas:<\/strong> garanta que a sua conta do Google esteja vinculada \u00e0 sua conta do Google Play e se certifique de que a ferramenta de an\u00e1lise de convers\u00e3o de apps esteja configurada corretamente.<\/p>\n\n\n\n<p><strong>Lista de p\u00fablico-alvo:<\/strong> use as listas com mais de 100.00 devices iDs nas campanhas de engajamento para n\u00e3o limitar a entrega da sua campanha.<\/p>\n\n\n\n<p><strong>Feed de dados:<\/strong> expanda a cobertura de buscas e personalize os seus an\u00fancios ao adicionar o cat\u00e1logo dos seus produtos no Merchant Center.<\/p>\n\n\n\n<p><strong>Recurso de texto:<\/strong><a href=\"https:\/\/blog.real-trends.com\/br\/2021\/01\/14\/como-escolher-as-melhores-palavras-chave-para-os-seus-anuncios\/\" target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" rel=\"noopener noreferrer\"> inclua t\u00edtulos e descri\u00e7\u00f5es aos an\u00fancios<\/a> direto na plataforma do Google. Dica valiosa: sempre use pontua\u00e7\u00e3o final.&nbsp;<\/p>\n\n\n\n<p><strong>Renova\u00e7\u00e3o de criativos:<\/strong> busque mudar os criativos de texto, arte ou v\u00eddeo e substitua aqueles que mostram baixa performance.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Escolha dentre as tr\u00eas op\u00e7\u00f5es ou fa\u00e7a um mix entre elas para trazer resultados positivos para as suas campanhas durante as datas sazonais.<\/p>\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends por 30 dias gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Investir em campanhas durante as datas sazonais exige planejamento e conhecimento de algumas ferramentas para chegar a um n\u00famero maior de compradores. Veja as dicas que separamos direto do Google para aumentar as suas vendas.<\/p>\n","protected":false},"author":29,"featured_media":4198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dicas do Google para campanhas eficazes em datas sazonais<\/title>\n<meta name=\"description\" content=\"Investir em campanhas durante as datas sazonais exige planejamento para chegar a mais compradores. 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