{"id":4438,"date":"2022-05-06T19:25:25","date_gmt":"2022-05-06T19:25:25","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=4438"},"modified":"2022-05-10T14:21:18","modified_gmt":"2022-05-10T14:21:18","slug":"chargeback-o-que-e-e-como-evita-lo-no-seu-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2022\/05\/06\/chargeback-o-que-e-e-como-evita-lo-no-seu-e-commerce\/","title":{"rendered":"Chargeback: o que \u00e9 e como evit\u00e1-lo no seu e-commerce"},"content":{"rendered":"\n<p>Imagine que voc\u00ea faz uma venda online, que \u00e9 paga com cart\u00e3o de cr\u00e9dito. Voc\u00ea envia o produto e recebe a confirma\u00e7\u00e3o da entrega. Tudo certo, at\u00e9 que voc\u00ea \u00e9 notificado de que o comprador pediu o cancelamento da transa\u00e7\u00e3o. Seu neg\u00f3cio caiu no temido chargeback.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se voc\u00ea tem um e-commerce, \u00e9 muito prov\u00e1vel que j\u00e1 tenha passado por uma situa\u00e7\u00e3o como essa ou, pelo menos, que se preocupe com a possibilidade.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para n\u00e3o ficar sem seu produto nem seu dinheiro, \u00e9 importante entender como funciona o chargeback e como evit\u00e1-lo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-1024x608.png\" alt=\"Entenda o que \u00e9 chargeback e como evitar esse problema no seu e-commerce\" class=\"wp-image-4440 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-1024x608.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-300x178.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-768x456.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-1536x912.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-700x416.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9.png 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-1024x608.png\" alt=\"Entenda o que \u00e9 chargeback e como evitar esse problema no seu e-commerce\" class=\"wp-image-4440\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-1024x608.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-300x178.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-768x456.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-1536x912.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9-700x416.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/05\/Chargeback-o-que-\u00e9.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px;\">&nbsp;<\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 chargeback<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<p>O chargeback acontece quando uma compra \u00e9 contestada pelo titular do cart\u00e3o e o vendedor precisa devolver o valor da transa\u00e7\u00e3o.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Nesse processo, o portador do cart\u00e3o pede para o banco cancelar uma compra online. Dessa forma, a pessoa deixa de pagar a transa\u00e7\u00e3o para o banco ou pede o dinheiro de volta.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Na maioria das vezes, o chargeback ocorre porque o titular do cart\u00e3o encontra uma transa\u00e7\u00e3o n\u00e3o identificada em sua fatura, o que provavelmente \u00e9 sinal de fraude. No entanto, a contesta\u00e7\u00e3o de compra pode ocorrer por diferentes motivos. Confira:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Fraudes&nbsp;<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>No universo das compras online, ter <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/08\/08\/proteja-se-das-compras-falsas\/\" rel=\"noopener noreferrer\">cuidado com golpes<\/a> nunca \u00e9 demais. H\u00e1 diferentes tipos de fraude, incluindo roubo de dados e cart\u00f5es de cr\u00e9dito clonados ou roubados.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outro tipo de golpe \u00e9 a autofraude, que \u00e9 quando o pr\u00f3prio comprador comete a fraude. Mesmo tendo feito a compra, o titular do cart\u00e3o alega que n\u00e3o reconhece a transa\u00e7\u00e3o e pede a devolu\u00e7\u00e3o do valor.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Vale lembrar tamb\u00e9m da fraude amig\u00e1vel, que \u00e9 quando uma pessoa conhecida do titular do cart\u00e3o faz uma compra sem consentimento. \u00c9 muito comum que isso aconte\u00e7a com crian\u00e7as, por exemplo.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O problema \u00e9 que, at\u00e9 que o dono do cart\u00e3o perceba uma transa\u00e7\u00e3o indevida em sua fatura, o fraudador provavelmente j\u00e1 est\u00e1 com o produto em m\u00e3os. Infelizmente, o preju\u00edzo sobra para o e-commerce.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Desacordos comerciais<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os clientes tamb\u00e9m podem abrir um pedido de chargeback se os termos de uma compra n\u00e3o forem cumpridos pela loja.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Isso ocorre quando a <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/10\/15\/mercado-livre-como-gerenciar-envios-com-atraso-e-cuidar-da-sua-reputacao\/\" rel=\"noopener noreferrer\">encomenda chega depois do prazo prometido<\/a>, se o produto vem com defeitos ou se o item entregue \u00e9 diferente do que foi comprado.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Erros de transa\u00e7\u00e3o&nbsp;<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c0s vezes, falhas no processamento banc\u00e1rio durante uma compra podem desencadear chargebacks.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Um dos poss\u00edveis problemas \u00e9 a duplicidade, que \u00e9 quando uma transa\u00e7\u00e3o \u00e9 cobrada duas vezes. Pode haver tamb\u00e9m a cobran\u00e7a de um montante diferente do valor do produto. Outro exemplo \u00e9 quando uma compra \u00e0 vista \u00e9 processada como se fosse parcelada.&nbsp;&nbsp;<\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"c35e47cf00\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/4438\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como o chargeback pode afetar seu e-commerce<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<p>Apesar de ser um importante recurso de prote\u00e7\u00e3o dos consumidores e trazer mais seguran\u00e7a para as compras online, o chargeback pode gerar grandes preju\u00edzos a um neg\u00f3cio.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m de precisar devolver o dinheiro, o vendedor talvez n\u00e3o consiga reaver o produto vendido.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A reputa\u00e7\u00e3o da empresa tamb\u00e9m pode ser afetada. Se o motivo do chargeback foi por desacordo comercial, o cliente pode deixar coment\u00e1rios negativos. Some a essa conta o tempo e os recursos gastos para conquistar e prestar servi\u00e7os a esse comprador.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m disso, o chargeback dificulta o planejamento financeiro a longo prazo. Ao fazer uma compra online, o consumidor pode contest\u00e1-la ap\u00f3s 180 dias. Se a transa\u00e7\u00e3o foi parcelada, esse prazo passa a contar ap\u00f3s o pagamento da \u00faltima parcela.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O excesso de contesta\u00e7\u00f5es de compra tamb\u00e9m est\u00e1 no radar dos bancos e bandeiras de cart\u00e3o. Essas institui\u00e7\u00f5es financeiras t\u00eam medidas para controlar a quantidade de chargebacks recebidos por uma empresa, que pode ser multada se ultrapassar a taxa m\u00e1xima aceit\u00e1vel.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A Mastercard, por exemplo, tem o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.adyen.com\/pt_BR\/blog\/novos-programas-de-fraude-e-chargeback-da-Mastercard-entram-em-vigor\" rel=\"noopener noreferrer\">Excessive Chargeback Program (ECP)<\/a>. A institui\u00e7\u00e3o calcula a taxa de chargeback do e-commerce dividindo o volume de contesta\u00e7\u00f5es de um m\u00eas pelo total de vendas do m\u00eas anterior.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como evitar o chargeback no seu e-commerce<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<p>Para se poupar de dores de cabe\u00e7a e preju\u00edzos, vale a pena investir em boas pr\u00e1ticas para prevenir fraudes e fugir do excesso de chargebacks.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Fazer um bom gerenciamento de risco vai blindar seu e-commerce e criar um ambiente seguro para que seus clientes tenham uma \u00f3tima experi\u00eancia de compra.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Ferramentas antifraude<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com o forte aumento do n\u00famero e do tipo de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/03\/12\/golpe-no-mercado-livre-como-evitar-e-vender-de-forma-segura\/\" rel=\"noopener noreferrer\">golpes online<\/a>, proteger a sua loja virtual de opera\u00e7\u00f5es suspeitas \u00e9 indispens\u00e1vel \u2013 tanto para voc\u00ea quanto para seus clientes.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Invista em uma ferramenta antifraude, que usa intelig\u00eancia artificial para verificar cada transa\u00e7\u00e3o realizada em seu neg\u00f3cio. Essas plataformas cruzam dados como hist\u00f3ricos de compra e navega\u00e7\u00e3o, identificando quando uma a\u00e7\u00e3o foge do padr\u00e3o de comportamento do comprador.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Pesquise com calma sobre essas solu\u00e7\u00f5es e selecione a ferramenta que melhor atende seu e-commerce.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Formas de pagamento<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quanto mais dependente do cart\u00e3o de cr\u00e9dito como meio de pagamento, mais exposto seu e-commerce fica aos riscos do chargeback.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por isso, invista em uma variedade de solu\u00e7\u00f5es de pagamento. Usar recursos como o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/05\/25\/pix-no-mercado-livre\/\" rel=\"noopener noreferrer\">Pix<\/a> e o boleto ajuda a prevenir seu neg\u00f3cio de preju\u00edzos financeiros. Ali\u00e1s, j\u00e1 \u00e9 poss\u00edvel parcelar compras com esses dois meios de pagamento.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Suporte ao cliente&nbsp;<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O atendimento aos consumidores \u00e9, cada vez mais, um recurso essencial no pr\u00e9 e p\u00f3s-compra. Ter um time de suporte pronto para ajudar seus clientes pode resolver mal-entendidos e minimizar danos.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Mais que evitar que um comprador se torne um detrator da sua empresa, a prontid\u00e3o no atendimento passa seguran\u00e7a e conquista a confian\u00e7a dos clientes.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A comunica\u00e7\u00e3o tamb\u00e9m deve ser clara no pr\u00f3prio an\u00fancio de um produto. N\u00e3o d\u00ea brecha para confus\u00f5es e garanta que as caracter\u00edsticas dos itens vendidos, o prazo de entrega e as <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/10\/01\/como-funcionam-as-trocas-e-devolucoes-no-mercado-livre\/\" rel=\"noopener noreferrer\">condi\u00e7\u00f5es de devolu\u00e7\u00e3o<\/a> estejam descritas com precis\u00e3o.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Venda protegida no Mercado Livre<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se voc\u00ea vende no Mercado Livre, pode contar com o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadopago.com.br\/ajuda\/requisitos-programa-protecao-vendedor_528?_ga=2.61066220.1363622746.1651515216-1247026884.1649180963\" rel=\"noreferrer noopener\">Programa de Prote\u00e7\u00e3o ao Vendedor<\/a>.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Basta comprovar, em at\u00e9 10 dias, que o produto foi entregue para receber o dinheiro da venda normalmente.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Prazos de entrega<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Como vimos acima, o atraso no envio de produtos pode ser um causador do chargeback. Para evitar que os clientes fiquem insatisfeitos e cancelem a compra, garanta que a log\u00edstica do seu neg\u00f3cio esteja em dia.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Lembre-se de sempre ficar de olho no estoque e agilizar a negocia\u00e7\u00e3o com fornecedores e operadores log\u00edsticos.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se voc\u00ea vende no Mercado Livre, o marketplace oferece diferentes <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/08\/06\/guia-mercado-envios\/\" rel=\"noreferrer noopener\">solu\u00e7\u00f5es log\u00edsticas<\/a> para seu neg\u00f3cio, como o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/03\/04\/mercado-envios-full-o-que-e-e-como-funciona\/\" rel=\"noreferrer noopener\">Mercado Envios Full<\/a> e o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/04\/08\/mercado-envios-flex-como-funciona-e-como-fazer-entregas-no-mesmo-dia\/\" rel=\"noreferrer noopener\">Mercado Envios Flex<\/a>.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.real-trends.com\/br\/guia-mercado-envios-baixar\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Qual \u00e9 a diferen\u00e7a entre chargeback e estorno<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<p>Apesar de ambos os processos envolverem a devolu\u00e7\u00e3o do dinheiro ao cliente, eles ocorrem em situa\u00e7\u00f5es diferentes.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ao contr\u00e1rio do chargeback, o estorno acontece sem o envolvimento de terceiros \u2013 isto \u00e9, do banco ou bandeira do cart\u00e3o. O consumidor pede o cancelamento de uma compra diretamente ao vendedor.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O ponto positivo \u00e9 que, no caso do estorno, a devolu\u00e7\u00e3o do dinheiro n\u00e3o entra na taxa de chargeback de um neg\u00f3cio. Como j\u00e1 vimos, o excesso de contesta\u00e7\u00f5es pode levar uma empresa a ser multada.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Agora que voc\u00ea j\u00e1 sabe o que significa chargeback, est\u00e1 claro que prevenir \u00e9 melhor do que remediar. Usando todas essas dicas, ficou muito mais f\u00e1cil proteger sua empresa, n\u00e9?&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">\u00a0<\/div>\n\n\n<p>Lembre-se: seguran\u00e7a, comunica\u00e7\u00e3o clara e planejamento financeiro s\u00e3o pontos-chave para blindar seu neg\u00f3cio de fraudes e evitar chargebacks.<\/p>\n\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 26px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends por 30 dias gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n\n\n<p><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>O cancelamento de uma compra \u00e9 uma das maiores preocupa\u00e7\u00f5es de quem vende online. Entenda como proteger as finan\u00e7as e a reputa\u00e7\u00e3o do seu neg\u00f3cio<\/p>\n","protected":false},"author":29,"featured_media":4440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-4438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-para-vender-mais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 chargeback e como evit\u00e1-lo no seu e-commerce?<\/title>\n<meta name=\"description\" content=\"O cancelamento de uma compra \u00e9 uma das maiores preocupa\u00e7\u00f5es de quem vende online. 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