{"id":4654,"date":"2022-08-11T17:12:04","date_gmt":"2022-08-11T17:12:04","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=4654"},"modified":"2022-09-27T15:54:10","modified_gmt":"2022-09-27T15:54:10","slug":"o-que-e-marketing-promocional","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2022\/08\/11\/o-que-e-marketing-promocional\/","title":{"rendered":"O que \u00e9 marketing promocional e como aplic\u00e1-lo no seu neg\u00f3cio"},"content":{"rendered":"\n<p>Oferecer um produto de qualidade n\u00e3o \u00e9 mais o suficiente para ser a primeira escolha do seu cliente ideal. Al\u00e9m da alta concorr\u00eancia, os consumidores est\u00e3o demandando uma experi\u00eancia cada vez mais completa. E \u00e9 a\u00ed que entra o marketing promocional.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-1024x608.jpg\" alt=\"Fidelize seus clientes com a\u00e7\u00f5es eficazes de marketing promocional\" class=\"wp-image-4655 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-1024x608.jpg\" alt=\"Fidelize seus clientes com a\u00e7\u00f5es eficazes de marketing promocional\" class=\"wp-image-4655\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/08\/O-que-\u00e9-marketing-promocional-e-como-aplic\u00e1-lo-no-seu-neg\u00f3cio.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Afinal, investir em a\u00e7\u00f5es que tragam visibilidade para a marca e estreitem o relacionamento com os clientes \u00e9 indispens\u00e1vel para se destacar em um cen\u00e1rio altamente competitivo.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para proporcionar a melhor experi\u00eancia ao seu p\u00fablico-alvo, vale entender o conceito e ver exemplos de a\u00e7\u00f5es de marketing promocional. Vamos l\u00e1?&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 marketing promocional<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O marketing promocional \u00e9 uma estrat\u00e9gia que tem o objetivo de melhorar a rela\u00e7\u00e3o dos consumidores com a marca, oferecendo experi\u00eancias que fidelizam os clientes existentes e atraem novos compradores. Algumas das a\u00e7\u00f5es promocionais mais utilizadas s\u00e3o a oferta de brindes e programas de incentivo.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Em uma estrat\u00e9gia de marketing promocional, a prioridade \u00e9 oferecer experi\u00eancias de valor aos consumidores. \u00c9 por meio dessas a\u00e7\u00f5es que voc\u00ea vai melhorar a percep\u00e7\u00e3o dos clientes sobre seu neg\u00f3cio e garantir que ele se diferencie de outros.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Por que investir em marketing promocional<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A\u00e7\u00f5es promocionais s\u00e3o uma forma de demonstrar aos clientes que o seu produto \u00e9 a melhor op\u00e7\u00e3o por meio da oferta de condi\u00e7\u00f5es vantajosas. Al\u00e9m do impacto nas vendas, os principais benef\u00edcios do marketing promocional s\u00e3o:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Relacionamento com os clientes<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Oferecer experi\u00eancias de valor significa zelar pelas pessoas que j\u00e1 confiam na sua empresa, demonstrando que voc\u00ea se importa com os seus clientes.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m da fideliza\u00e7\u00e3o, a\u00e7\u00f5es promocionais tamb\u00e9m s\u00e3o uma maneira muito eficaz de divulgar um novo produto ou uma marca, atraindo novos compradores. A vantagem \u00e9 que \u00e9 poss\u00edvel fazer isso sem um investimento gigantesco.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Fortalecimento da marca<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O marketing promocional ajuda a aumentar o awareness da sua marca e diferenci\u00e1-la da concorr\u00eancia. Por isso, invista em a\u00e7\u00f5es inovadoras e que ofere\u00e7am experi\u00eancias positivas.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Vantagem sobre a concorr\u00eancia<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com a imensa quantidade de produtos no mercado, encontrar maneiras de se diferenciar aos olhos dos consumidores \u00e9 o que determina o sucesso de um neg\u00f3cio. Assim, use a\u00e7\u00f5es promocionais para incentivar a compra dos seus produtos e aumentar o conhecimento sobre sua marca.<\/p>\n\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"fd56b1d5b6\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/4654\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como fazer a\u00e7\u00f5es de marketing promocional<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Agora que voc\u00ea j\u00e1 entendeu o conceito e as vantagens dessa estrat\u00e9gia, chegou a hora de ver como aplicar o marketing promocional no seu neg\u00f3cio.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Ofere\u00e7a brindes<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Distribuir brindes \u00e9 uma forma simples e de baixo custo para conquistar mais vendas. Mas n\u00e3o basta dar qualquer item \u2013 \u00e9 preciso ter estrat\u00e9gia para gerar simpatia dos consumidores com a marca. Por isso, ofere\u00e7a brindes \u00fateis e que ser\u00e3o realmente usados.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Amostras gr\u00e1tis de um produto e brindes que tenham o logo da sua marca s\u00e3o \u00f3timas escolhas. Outra sugest\u00e3o \u00e9 dar brindes relacionados ou complementares aos produtos. Por exemplo: ao comprar um valor m\u00ednimo em cosm\u00e9ticos, a pessoa ganha uma n\u00e9cessaire; ao adquirir um combo de cervejas, o cliente ganha um balde personalizado.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Crie campanhas de incentivo<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quem nunca foi ao mercado e voltou com selos para trocar por um produto? Ou ent\u00e3o quem nunca tentou completar um cart\u00e3o fidelidade para ganhar um almo\u00e7o? Esses s\u00e3o exemplos cl\u00e1ssicos de programas de incentivo, mas voc\u00ea pode usar sua criatividade e elaborar a campanha que melhor se adeque \u00e0 sua marca.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A ideia central desses programas \u00e9 incentivar o ac\u00famulo de pontos (ou seja, compras) em troca de algum benef\u00edcio. Para criar uma estrat\u00e9gia de sucesso \u00e9 importante conhecer seu p\u00fablico-alvo e oferecer vantagens que sejam de interesse dele.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Tamb\u00e9m \u00e9 poss\u00edvel fazer a\u00e7\u00f5es de incentivo que envolvam seus compradores atuais e atraiam novas pessoas. Por exemplo, incentive seus clientes a convidarem amigos para usar seus produtos ou servi\u00e7os e ofere\u00e7a descontos para as duas partes. Outra dica \u00e9 dar benef\u00edcios por relacionamento duradouro.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Fa\u00e7a promo\u00e7\u00f5es especiais<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Fazer ofertas diversificadas \u00e9 um grande diferencial para conquistar e fidelizar seus clientes. Vale oferecer cupons de desconto, promover sorteios, criar kits de produtos e fazer promo\u00e7\u00f5es \u201cLeve 4 pague 3\u201d, por exemplo.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/12\/16\/promocao-e-desconto-como-queimar-seu-estoque-e-vender-mais\/\" rel=\"noreferrer noopener\">dar descontos<\/a> nos produtos, h\u00e1 tamb\u00e9m a op\u00e7\u00e3o de melhorar as condi\u00e7\u00f5es de pagamento, como parcelamento sem juros e descontos \u00e0 vista ou no <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/05\/25\/pix-no-mercado-livre\/\" rel=\"noreferrer noopener\">Pix<\/a>.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Lembre-se de garantir que suas a\u00e7\u00f5es promocionais alcancem o seu p\u00fablico-alvo. Al\u00e9m de pensar nos benef\u00edcios que vai oferecer, planeje tamb\u00e9m a divulga\u00e7\u00e3o. Nas redes sociais, por exemplo, voc\u00ea pode fazer sorteios para incentivar o engajamento da audi\u00eancia e o ganho de seguidores, ampliando o alcance da sua marca.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Tamb\u00e9m vale investir em <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/06\/30\/marketing-de-influencia\/\" rel=\"noreferrer noopener\">marketing de influ\u00eancia<\/a> para divulgar cupons de desconto e campanhas de incentivo. Fa\u00e7a uma pesquisa aprofundada para fechar parcerias com influenciadores digitais que tenham uma boa conex\u00e3o com a audi\u00eancia que voc\u00ea quer alcan\u00e7ar.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<p>H\u00e1 tamb\u00e9m o bom e velho <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/02\/27\/6-tendencias-para-ter-sucesso-nas-campanhas-de-e-mail-marketing\/\" rel=\"noreferrer noopener\">e-mail marketing<\/a>, um dos canais mais eficientes para divulgar a\u00e7\u00f5es promocionais e se comunicar com seus clientes de maneira mais segmentada e direcionada.<br>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\nProntinho, agora voc\u00ea j\u00e1 tem bastante conhecimento sobre o que \u00e9 marketing promocional e pode aplicar a\u00e7\u00f5es para promover e diferenciar sua marca. Tenha em mente que a experi\u00eancia dos <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/11\/19\/dos-4ps-aos-4cs-o-novo-mix-do-marketing-tradicional\/\" rel=\"noreferrer noopener\">clientes deve ser o centro de toda estrat\u00e9gia<\/a>. Bom trabalho!<\/p>\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\nmargin-top: 10px;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 24px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Investir em estrat\u00e9gias eficazes \u00e9 essencial para que a sua marca prospere em meio a tanta concorr\u00eancia. O marketing promocional pode ajudar sua empresa a conquistar a prefer\u00eancia dos clientes<\/p>\n","protected":false},"author":29,"featured_media":4655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125,124],"tags":[],"class_list":["post-4654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-para-vender-mais","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 marketing promocional e como aplic\u00e1-lo no seu neg\u00f3cio<\/title>\n<meta name=\"description\" content=\"O marketing promocional tem o objetivo de melhorar a rela\u00e7\u00e3o com os consumidores, oferecendo 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