{"id":5027,"date":"2022-09-12T13:54:40","date_gmt":"2022-09-12T13:54:40","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=5027"},"modified":"2023-11-09T12:10:39","modified_gmt":"2023-11-09T12:10:39","slug":"mercadolider-no-mercado-livre","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2022\/09\/12\/mercadolider-no-mercado-livre\/","title":{"rendered":"Como ser MercadoL\u00edder: o que \u00e9, benef\u00edcios e requisitos"},"content":{"rendered":"\n<p>Estar em um marketplace com tanta visibilidade quanto o Mercado Livre \u00e9 uma grande vantagem frente \u00e0 concorr\u00eancia. Mas para ir al\u00e9m e garantir que o seu neg\u00f3cio tenha um bom desempenho, \u00e9 importante tentar conquistar a medalha de MercadoL\u00edder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-1024x608.jpg\" alt=\"Tudo sobre ser l\u00edder no Mercado Livre\" class=\"wp-image-5029 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-1024x608.jpg\" alt=\"Tudo sobre ser l\u00edder no Mercado Livre\" class=\"wp-image-5029\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/09\/Tudo-sobre-ser-l\u00edder-no-Mercado-Livre.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>O Mercado Livre usa diversos recursos para proporcionar seguran\u00e7a aos consumidores, como o \u2018Compra garantida\u2019, pagamento seguro, <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2019\/06\/14\/reputacao-a-chave-para-ter-sucesso-no-mercado-livre\/\" rel=\"noreferrer noopener\">reputa\u00e7\u00e3o<\/a> da loja e avalia\u00e7\u00f5es de compradores. Junto a tudo isso, tem tamb\u00e9m o selo de MercadoL\u00edder, que passa muita confian\u00e7a a quem est\u00e1 escolhendo entre v\u00e1rios vendedores.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quer saber quais s\u00e3o as vantagens dessa medalha e como conquist\u00e1-la? Continue lendo o artigo que preparamos para ajudar seu neg\u00f3cio a chegar no topo.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 MercadoL\u00edder<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>MercadoL\u00edder \u00e9 um selo dado pelo Mercado Livre a vendedores que oferecem uma experi\u00eancia positiva aos compradores e atingem uma quantidade expressiva de vendas e de faturamento. Ao conquistar a medalha, voc\u00ea ganha ainda mais confian\u00e7a dos consumidores e mais visibilidade nos resultados de busca.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Mercado Livre categoriza os melhores vendedores da plataforma em tr\u00eas n\u00edveis: MercadoL\u00edder, MercadoL\u00edder Gold e MercadoL\u00edder Platinum. A partir de 21 de mar\u00e7o de 2023, estes ser\u00e3o os requisitos de cada n\u00edvel:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>MercadoL\u00edder<\/strong>: ter 230 ou mais vendas concretizadas nos \u00faltimos 60 dias, com um faturamento m\u00ednimo de R$ 37 mil.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><strong>MercadoL\u00edder Gold<\/strong>: ter 575 ou mais vendas concretizadas nos \u00faltimos 60 dias, com um faturamento m\u00ednimo de R$ 118.400.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><strong>MercadoL\u00edder Platinum<\/strong>: ter 1.725 ou mais vendas concretizadas nos \u00faltimos 60 dias, com um faturamento m\u00ednimo de R$ 296 mil.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Mas aten\u00e7\u00e3o: ao calcular o seu faturamento, os valores dos an\u00fancios gr\u00e1tis n\u00e3o s\u00e3o considerados.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m dessas exig\u00eancias espec\u00edficas para cada categoria, o marketplace tem demandas gerais para os tr\u00eas n\u00edveis.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Requisitos para ser um MercadoL\u00edder<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Estar cadastrado h\u00e1 mais de 90 dias no Mercado Livre.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Enviar documento de identidade e dados de contato.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Ter CNPJ (Cadastro Nacional da Pessoa Jur\u00eddica).<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Estar com o term\u00f4metro na cor verde-escuro.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Ter menos de 1% de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/06\/18\/reclamacao-mercado-livre\/\" rel=\"noreferrer noopener\">reclama\u00e7\u00f5es<\/a> com media\u00e7\u00e3o sobre o total de vendas.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>N\u00e3o passar de 0,5% de vendas canceladas com devolu\u00e7\u00e3o de dinheiro.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Ter menos de 6% das vendas enviadas com atraso pelo <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/03\/26\/mercado-envios-o-que-e-e-como-funciona-o-rastreamento\/\" rel=\"noreferrer noopener\">Mercado Envios<\/a>.&nbsp;<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Benef\u00edcios de ser MercadoL\u00edder<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ter a medalha demonstra que voc\u00ea est\u00e1 entre os melhores vendedores do Mercado Livre, o que passa uma imagem de qualidade e confian\u00e7a para os compradores e, consequentemente, aumenta o seu faturamento.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com o selo de MercadoL\u00edder, seus an\u00fancios t\u00eam mais exposi\u00e7\u00e3o nos resultados de busca. Al\u00e9m disso, voc\u00ea recebe atendimento personalizado pelo chat e tem acesso a capacita\u00e7\u00f5es e aconselhamento do marketplace.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outra vantagem \u00e9 a possibilidade de oferecer frete gr\u00e1tis pelo Mercado Envios com desconto nos <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadolivre.com.br\/ajuda\/3362\" rel=\"noreferrer noopener\">custos<\/a>. Voc\u00ea tem, por exemplo, 50% de desconto no envio de produtos novos a partir de R$ 79 e 25% de desconto na entrega de itens de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadolivre.com.br\/ajuda\/3922\" rel=\"noreferrer noopener\">categorias especiais<\/a>.<\/p>\n\n\n\n<style>\n.banner-formNews {\ndisplay: inline-block;\nwidth: 100%;\nbackground: #4194D8;\npadding: 0px 40px 0px 0px;\nbox-sizing: border-box;\nmargin-top: 36px;\n}\n\n.banner-formNews-grid {\ndisplay: grid;\ngrid-template-columns: 1fr 2fr;\nalign-items: center;\ncolumn-gap: 2rem;\nmax-width: none;\n}\n.img-banner-formNews{\ndisplay: flex;\n}\n.img-banner-formNews img {\nmax-width: 270px;\n}\n.title-mobile-meli2023{\ndisplay: none;\n}\n.title-formNews img{\nwidth: 50px;\nmargin-right: 10px;\nmargin-top: -7px;\n}\n.title-formNews h3{\nfont-style: normal;\nfont-family: 'proxima_novaregular';\nfont-weight: 700;\nfont-size: 28px;\nline-height: 32px;\nletter-spacing: 0px;\ncolor: #fff;\nmargin-bottom: 10px;\n}\n.content-formB{\ndisplay: grid;\ngrid-template-columns: 1fr 1fr 1fr !important;\njustify-content: center;\nalign-items: center;\nmargin-top: 0px;\ncolumn-gap: 0px !important;\n}\n.cta-hero-blog button{\nbackground: #fff !important;\nborder-radius: 36px;\nborder: 1px solid #fff !important;\npadding: 12px 24px;\ncursor: pointer;\ncolor: #4CBDA1 !important;\n}\n.sib_form-input-B{\npadding: 10px;\nborder-radius: 5px;\nborder: 1px solid #757575;\nmargin-right: 5px;\nwidth: 130px !important;\noutline: none;\n}\n.sib_formB-btn{\nbackground: #fff !important;\nborder-radius: 36px;\nborder: 1px solid #fff !important;\npadding: 8px 24px;\ncursor: pointer;\ncolor: #4CBDA1 !important;\nfont-size: 14px;\ntransition: all .2s ease-in-out;\nmargin-top: 10px;\n}\n.sib_formB-btn:hover{\nbackground: #70d7bf1f !important;\nborder: 1px solid #fff !important;\ncolor: #fff !important;\n}\nform#sib_signup_form_2 p.sib-alert-message{\nmargin-bottom: 5px !important;\nmargin-left: 5px;\nwidth: fit-content;\n}\n.content-checkbox{\ndisplay: none;\n}\n@media only screen and (max-width: 1000px) {\n.banner-formNews {\npadding: 40px 0 0;\n}\n.banner-formNews-grid {\ndisplay: flex;\nflex-direction: column-reverse;\ngrid-row-gap: 20px ;\nalign-items: center;\ncolumn-gap: 4rem;\nmax-width: none;\n}\n.title-formNews h3{\nfont-size: 28px;\nline-height: 34px;\ntext-align: left;\nmargin-bottom: 0px;\npadding: 5px 20px 0;\n}\n.banner-fondo-title{\ndisplay: flex;\nflex-direction: column;\njustify-content: center;\nalign-items: center;\n}\n.img-banner-formNews{\ndisplay: flex;\nalign-items: center;\njustify-content: center;\n}\n.img-banner-formNews img {\nwidth: 100%;\nmax-width: none;\n}\n.banner-formNews-grid p{\nfont-size: 22px;\nline-height: 27px;\nmargin-bottom: 0px;\ntext-align: center;\n}\n.title-desktop-meli2023{\ndisplay: none !important;\n}\n.title-mobile-meli2023{\ndisplay: block !important;\n}\n\n.banner-formNews-grid button {\nfont-size: 18px;\n}\n.content-formB{\ndisplay: grid;\ngrid-template-columns: 1fr !important;\nrow-gap: 0px !important;\ncolumn-gap: 5px;\njustify-content: center;\nalign-items: center;\nmargin-top: 20px;\n}\n.sib_signup_form{\nwidth: 100%;\n}\n.content-form p{\nwidth: 100%;\n}\n.sib_form-input-B{\nmargin: 5px 0;\nwidth: 90% !important;\n}\n.sib_formB-btn{\nmargin-top: 20px;\nwidth: 100%;\n}\n.mobile-form{\n    width: 100%;\n    padding: 0 20px;\n    box-sizing: border-box;\n}\n}\n<\/style>\n\n<div class=\"banner-formNews\">\n    <div class=\"banner-formNews-grid\"> \n        <div class=\"img-banner-formNews\">\n               <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Desktop.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-desktop-meli2023 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Desktop.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-desktop-meli2023\"><\/noscript>\n               <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Mobile.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-mobile-meli2023 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Mobile.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-mobile-meli2023\"><\/noscript>\n        <\/div>             \n        <div class=\"banner-fondo-title\">\n            <div class=\"title-formNews\">\n                <h3 class=\"title-desktop-meli2023\">Cadastre-se e receba o melhor <br> conte\u00fado em seu e-mail.<\/h3>\n                <h3 class=\"title-mobile-meli2023\">Cadastre-se e receba o melhor conte\u00fado em seu e-mail.<\/h3>\n            <\/div> \n            <div class=\"mobile-form\">\n                \n            <\/div>\n        <\/div>\n        \n    <\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como se tornar MercadoL\u00edder<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Gostou dos benef\u00edcios que a medalha pode trazer para o seu neg\u00f3cio? Ent\u00e3o siga estas dicas da Real Trends para ser l\u00edder no Mercado Livre:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Otimize os seus an\u00fancios<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O primeiro passo \u00e9 ser encontrado, o que significa criar an\u00fancios otimizados e que sejam exatamente o que as pessoas est\u00e3o procurando. Para <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/11\/25\/como-aparecer-no-mercado-livre\/\" rel=\"noreferrer noopener\">aparecer nas primeiras posi\u00e7\u00f5es<\/a> e receber mais leads, voc\u00ea precisa seguir algumas boas pr\u00e1ticas, tais quais:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Estruturar o t\u00edtulo do an\u00fancio corretamente, incluindo apenas produto, marca, modelo e especifica\u00e7\u00f5es.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>N\u00e3o incluir no t\u00edtulo informa\u00e7\u00f5es sobre entrega, frete e promo\u00e7\u00f5es.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Escolher fotos n\u00edtidas e bem iluminadas, sem colocar elementos como textos, logos, marcas d\u2019\u00e1gua, dados de contato e c\u00f3digos QR.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Usar fundo branco na primeira imagem do an\u00fancio \u2013 exceto para an\u00fancios da <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/01\/13\/requisitos-de-fotos-na-categoria-moda-no-mercado-livre\/\" rel=\"noreferrer noopener\">categoria Moda<\/a>, na qual tamb\u00e9m s\u00e3o permitidos fundos creme ou cinza.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Preencher a ficha t\u00e9cnica.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Anunciar seu produto na categoria correta.<\/li><div class=\"vc_empty_space\" style=\"height: 6px\"><\/div><li>Informar a disponibilidade de estoque.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Capriche no atendimento<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 imposs\u00edvel pensar em ter uma boa reputa\u00e7\u00e3o sem oferecer uma excelente experi\u00eancia de compra. O atendimento r\u00e1pido e de qualidade \u00e9 um dos pilares mais importantes durante o processo de decis\u00e3o, inclusive ap\u00f3s o fechamento da compra.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por isso, fique de olho no seu tempo m\u00e9dio de resposta e garanta que seus compradores est\u00e3o sendo tratados com agilidade e cuidado. Identifique d\u00favidas frequentes e responda-as na descri\u00e7\u00e3o do an\u00fancio, poupando o tempo de potenciais clientes e, claro, o seu.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>D\u00ea respostas educadas e objetivas, tirando todas as d\u00favidas \u2013 mesmo as que j\u00e1 est\u00e3o na descri\u00e7\u00e3o do seu an\u00fancio. Outra dica \u00e9 <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/02\/18\/5-dicas-de-como-transformar-perguntas-em-vendas-no-mercado-livre\/\" rel=\"noreferrer noopener\">transformar perguntas em vendas<\/a>, vendo-as como uma oportunidade de gerar interesse no consumidor. Al\u00e9m disso, mantenha o status dos pedidos atualizados para que os compradores fiquem por dentro de tudo.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Dica: com a <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/ajuda.real-trends.com\/pt-BR\/articles\/2921483-o-que-sao-e-para-que-servem-as-mensagens-automaticas\" rel=\"noreferrer noopener\">ferramenta Mensagens autom\u00e1ticas<\/a> da Real Trends, voc\u00ea otimiza sua opera\u00e7\u00e3o e economiza tempo, conquistando mais vendas e fidelizando seus clientes com <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/ajuda.real-trends.com\/pt-BR\/articles\/2923495-como-configuro-respostas-rapidas-em-mensagens-de-pos-venda\" rel=\"noreferrer noopener\">mensagens de p\u00f3s-venda<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Fa\u00e7a entregas r\u00e1pidas<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os consumidores est\u00e3o cada vez mais exigentes quando se trata do tempo para receber uma compra. Al\u00e9m disso, atrasos na entrega s\u00e3o um dos principais fatores de reclama\u00e7\u00e3o \u2013 e o pr\u00f3prio Mercado Livre pune vendedores que n\u00e3o cumprem com os prazos.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para manter sua reputa\u00e7\u00e3o intacta e ser a escolha dos compradores, certifique-se de que seu estoque e sua log\u00edstica dar\u00e3o conta da demanda. Vale aproveitar as op\u00e7\u00f5es do Mercado Envios, como o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/03\/04\/mercado-envios-full-o-que-e-e-como-funciona\/\" rel=\"noreferrer noopener\">Mercado Envios Full<\/a> e o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/04\/08\/mercado-envios-flex-como-funciona-e-como-fazer-entregas-no-mesmo-dia\/\" rel=\"noreferrer noopener\">Mercado Envios Flex<\/a>.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Dica: a Real Trends ajuda seu neg\u00f3cio a ter uma log\u00edstica mais \u00e1gil. Com a <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/06\/07\/envios-flex-evite-atrasos-nas-entregas-e-se-destaque-no-mercado-livre\/\" rel=\"noreferrer noopener\">ferramenta Envios Flex<\/a>, voc\u00ea gerencia suas entregas de ponta a ponta e acompanha o status de cada despacho.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.real-trends.com\/br\/guia-mercado-envios-baixar\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/359;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png\" alt=\"Tudo sobre Mercado Envios\" class=\"wp-image-3567\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1024x359.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-300x105.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-768x269.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-1536x539.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1-700x246.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2021\/05\/banners-mercadoenvios-1.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ofere\u00e7a condi\u00e7\u00f5es especiais<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para alcan\u00e7ar a quantidade de vendas necess\u00e1rias para se tornar um vendedor MercadoL\u00edder, voc\u00ea precisa incentivar os compradores a escolherem seus produtos. Por isso, invista em <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/07\/15\/ofertas-e-descontos-combine-estrategias-para-vender-mais-no-mercado-livre\/\" rel=\"noreferrer noopener\">ofertas e descontos<\/a> competitivos.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A dica \u00e9 criar uma estrat\u00e9gia que fa\u00e7a sentido para a rotatividade do seu estoque, priorizando promo\u00e7\u00f5es em produtos que t\u00eam menos sa\u00edda. Tamb\u00e9m vale criar kits para aumentar o ticket m\u00e9dio. Mas fique de olho no seu faturamento, precifique dentro das suas possibilidades.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outra forma de conquistar compradores \u00e9 oferecer frete gr\u00e1tis e diferentes op\u00e7\u00f5es de pagamento, como parcelamento sem juros e <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/05\/25\/pix-no-mercado-livre\/\" rel=\"noreferrer noopener\">Pix<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Invista em publicidade<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Uma forma eficaz de acelerar o alcance da medalha de MercadoL\u00edder \u00e9 investir no <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/06\/25\/product-ads-mercado-livre\/\" rel=\"noreferrer noopener\">Mercado Ads<\/a>, a ferramenta de publicidade do Mercado Livre.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ao usar esse recurso, seus an\u00fancios ser\u00e3o identificados com a palavra \u2018Patrocinado\u2019 e aparecer\u00e3o em melhores posi\u00e7\u00f5es nos resultados de busca. Com isso, voc\u00ea ganha mais tr\u00e1fego e conquista mais vendas.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Evite as modera\u00e7\u00f5es<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ter um an\u00fancio pausado ou cancelado pode atrasar muito sua estrat\u00e9gia para se tornar MercadoL\u00edder. Para <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/06\/16\/como-evitar-as-moderacoes-do-mercado-livre\/\" rel=\"noreferrer noopener\">evitar as modera\u00e7\u00f5es do Mercado Livre<\/a>, estude com profundidade todas as regras do marketplace.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Fuja de pequenas infra\u00e7\u00f5es, como deixar an\u00fancios sem atividade, duplicar an\u00fancios e vender um produto usado como novo. Como vimos acima, usar fotos de baixa qualidade, anunciar na categoria incorreta e incluir dados de contato tamb\u00e9m v\u00e3o contra as boas pr\u00e1ticas do marketplace.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m dessas regras, a plataforma tem algumas pol\u00edticas mais s\u00e9rias e que podem levar at\u00e9 \u00e0 <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/03\/18\/conta-suspensa-no-mercado-livre-o-que-fazer-e-como-desbloquear\/\" rel=\"noreferrer noopener\">suspens\u00e3o da conta<\/a>. Para escapar desse risco, nunca anuncie <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadolivre.com.br\/ajuda\/1028?utm_campaign=Core_Comoevitarcairnasmoderacoes&amp;utm_content=confiranossapoliticadeartigosproibidos&amp;utm_medium=referral&amp;utm_source=vendedores\" rel=\"noreferrer noopener\">produtos proibidos pelo Mercado Livre<\/a> e atente-se aos <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadolivre.com.br\/ajuda\/1078?utm_source=vendedores&amp;utm_medium=referral&amp;utm_campaign=Core_Comoevitarcairnasmoderacoes&amp;utm_content=anunciosqueinfringemapropiedadeintelectual\" rel=\"noreferrer noopener\">direitos de propriedade intelectual<\/a>.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Use ferramentas para escalar seu neg\u00f3cio<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se voc\u00ea quiser ir al\u00e9m e se destacar da concorr\u00eancia, \u00e9 essencial otimizar processos da sua opera\u00e7\u00e3o. Assim, voc\u00ea simplifica o seu trabalho e foca mais esfor\u00e7os na sua estrat\u00e9gia de vendas. Com a Real Trends, voc\u00ea tem acesso a <a style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.real-trends.com\/br\/ferramentas\" target=\"_blank\" rel=\"noreferrer noopener\">ferramentas de an\u00e1lise e gest\u00e3o<\/a> para vender mais e melhor no Mercado Livre.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para ajudar voc\u00ea a ter sucesso na busca pelo p\u00f3dio, preparamos uma checklist gr\u00e1tis e completa, com todas as etapas que voc\u00ea precisa cumprir para se tornar MercadoL\u00edder.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.real-trends.com\/br\/checklist-mercadolider\" target=\"_blank\" rel=\"noreferrer noopener\">Acessar Checklist MercadoL\u00edder<\/a><\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<p>E, ent\u00e3o, que tal come\u00e7ar agora a sua caminhada rumo ao topo? Seguindo todas essas boas pr\u00e1ticas, n\u00e3o vai demorar muito tempo para voc\u00ea se tornar MercadoL\u00edder \u2013 e ir al\u00e9m: alcan\u00e7ar os selos de MercadoL\u00edder Gold e MercadoL\u00edder Platinum. Boas vendas!<\/p>\n\n\n\n<style>\n    .banner_m-envios {\n    display: inline-block;\n    width: 100%;\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondos-banners\/fondo-banner_guiameli.png');\n    background-size: cover;\n    background-position: center;\n    padding: 10px 30px 10px 63px;\n    box-sizing: border-box;\n    margin-top: 36px;\n}\n\n.banner_m-envios-grid {\n    display: grid;\n    grid-template-columns: 1.5fr 1fr;\n    align-items: center;\n    column-gap: 20px;\n    max-width: none;\n}\n.banner-fondo-title img{\n    width: 60%;\n    margin-left: -10px;\n    margin-bottom: -10px;\n}\n.img-mobile{\n    display: none;\n}\n.img-banner img {\n    max-width: 215px;\n    margin-top: 10px;\n}\n.title-mobile{\n    display: none;\n}\n.banner_m-envios-grid h2 {\n    font-size: 23px;\n    font-family: 'proxima_novaregular';\n    font-style: normal;\n    font-weight: lighter;\n    line-height: 27px;\n    margin: 25px 0;\n    color: #000000;\n}\n.fondo-rectangle{\n    position: relative;\n    z-index: 1;\n}\n.fondo-rectangle::after{\n    content: '';\n    display: block;\n    position: absolute;\n    width: 190px;\n    height: 15px;\n    background: rgba(255, 204, 89, 0.5);;\n    top: 12px;\n    left: -3px;\n    z-index: -1;\n}\n\n.banner_m-envios-grid a {\n    padding: 8px 16px;\n    background-color: #4194d8;\n    border-radius: 4px;\n    color: #fff;\n    font-size: 18px;\n}\n\n.banner_m-envios-grid a:hover {\n    background-color: #236da9;\n    transition: all .2s ease-in-out;\n}\n@media only screen and (max-width: 1000px) {\n    .banner_m-envios {\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondos-banners\/fondo-banner_guiameli-mobile.png');\n    background-size: cover;\n    padding: 40px 0px;\n}\n    .banner_m-envios-grid {\n    display: grid;\n    grid-template-columns: 1fr;\n    grid-row-gap: 20px ;\n    align-items: center;\n    column-gap: 4rem;\n    max-width: none;\n}\n.banner-fondo-title{\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    align-items: center;\n}\n.img-banner{\n    display: flex;\n    align-items: center;\n    justify-content: center;\n}\n.img-desktop{\n    display: none;\n}\n.img-mobile{\n    display: block;\n}\n.img-banner img {\n    width: 260px;\n    height: 190px;\n    max-width: none;\n}\n.banner-fondo-title img{\n    width: 80%;\n    margin-bottom: 0px;\n}\n.banner_m-envios-grid h2 {\n    font-size: 28px;\n    line-height: 28px;\n    margin-bottom: 20px;\n    text-align: center;\n}\n.title-desktop{\n    display: none;\n}\n.title-mobile{\n    display: block;\n}\n.banner_m-envios-grid a {\n    font-size: 18px;\n    margin-bottom: 0px;\n}\n}\n<\/style>\n\n <div class=\"banner_m-envios\">\n        <div class=\"banner_m-envios-grid\">             \n            <div class=\"banner-fondo-title\">\n                <h2 class=\"title-desktop\">Guia completo para <span class=\"fondo-rectangle\">come\u00e7ar a vender<\/span> <br>\n                no <b>Mercado Livre<\/b>\n                    <\/h2>\n                <h2 class=\"title-mobile\">Guia completo para <br> <span class=\"fondo-rectangle\">come\u00e7ar a vender<\/span> <br>\n                no <b>Mercado Livre<\/b><\/h2>\n                 <a href=\"https:\/\/www.real-trends.com\/br\/guia-mercadolivre-baixar\">Quero meu guia<\/a>\n            <\/div>\n            <div class=\"img-banner\">\n                    <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/Imagen-banner-blog.png\" alt=\"guiameli\" class=\"img-desktop lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/Imagen-banner-blog.png\" alt=\"guiameli\" class=\"img-desktop\"><\/noscript>\n                    <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/Imagen-banner-blog-mobile.png\" alt=\"guiameli\" class=\"img-mobile lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/Imagen-banner-blog-mobile.png\" alt=\"guiameli\" class=\"img-mobile\"><\/noscript>\n            <\/div>\n        <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O Mercado Livre classifica os melhores vendedores em tr\u00eas n\u00edveis. Conquistar a medalha de MercadoL\u00edder gera confian\u00e7a nos consumidores e aumenta as suas vendas.<\/p>\n","protected":false},"author":29,"featured_media":5029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-5027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como ser MercadoL\u00edder: o que \u00e9, benef\u00edcios e requisitos<\/title>\n<meta name=\"description\" content=\"O Mercado Livre classifica os melhores vendedores em tr\u00eas n\u00edveis. 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