{"id":5300,"date":"2022-12-02T16:25:23","date_gmt":"2022-12-02T16:25:23","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=5300"},"modified":"2022-12-02T16:40:15","modified_gmt":"2022-12-02T16:40:15","slug":"mercado-ads","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2022\/12\/02\/mercado-ads\/","title":{"rendered":"Mercado Ads: tudo sobre a solu\u00e7\u00e3o de publicidade do Mercado Livre"},"content":{"rendered":"\n<p>O Mercado Livre \u00e9 uma plataforma prop\u00edcia para alcan\u00e7ar novas audi\u00eancias e expandir seu neg\u00f3cio online. Para aproveitar todo esse potencial e chegar mais longe, \u00e9 necess\u00e1rio conhecer o Mercado Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-1024x608.png\" alt=\"Conhe\u00e7a as solu\u00e7\u00f5es de publicidade do Mercado Livre\" class=\"wp-image-5313 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-1024x608.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-300x178.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-768x456.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-1536x912.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-700x416.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-150x89.png 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre.png 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-1024x608.png\" alt=\"Conhe\u00e7a as solu\u00e7\u00f5es de publicidade do Mercado Livre\" class=\"wp-image-5313\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-1024x608.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-300x178.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-768x456.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-1536x912.png 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-700x416.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre-150x89.png 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Conheca-as-solucoes-de-publicidade-do-Mercado-Livre.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quem trabalha com vendas sabe que, em meio a tanta concorr\u00eancia, investir em diferentes estrat\u00e9gias \u00e9 o \u00fanico caminho poss\u00edvel para se destacar. E, nessa disputa pela aten\u00e7\u00e3o dos consumidores, a publicidade \u00e9 uma ferramenta que faz toda a diferen\u00e7a.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ent\u00e3o, quer entender como funciona o Mercado Ads? Explicamos tudo o que voc\u00ea precisa saber sobre a solu\u00e7\u00e3o de publicidade do Mercado Livre.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o Mercado Ads<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Mercado Ads \u00e9 a plataforma de publicidade do Mercado Livre, que oferece diferentes ferramentas para cada momento da jornada de compra (descoberta, considera\u00e7\u00e3o e convers\u00e3o).<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para direcionar os an\u00fancios patrocinados ao p\u00fablico ideal, o Mercado Ads usa o processo de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/ads.mercadolivre.com.br\/l\/targeting#S=landingHubnovidades&amp;V=3&amp;T=CustomBenefit-normal&amp;L=TRACKING&amp;c_id=custombenefit-normal&amp;c_element_order=undefined&amp;c_campaign=TRACKING&amp;c_uid=null\" rel=\"noreferrer noopener\">Audience Targeting<\/a>. Funciona assim: o Mercado Livre coleta dados dos usu\u00e1rios, como navega\u00e7\u00e3o e hist\u00f3rico de compras, e, a partir disso, segmenta a audi\u00eancia de acordo com dados demogr\u00e1ficos, inten\u00e7\u00e3o de compra e interesses.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Mercado Ads tem quatro tipos de solu\u00e7\u00f5es de publicidade, que podem ser usadas dentro e fora do marketplace. S\u00e3o elas: Product Ads, Trade Marketing, Audience Display Native e Audience Deals. Elas s\u00e3o divididas nas seguintes categorias:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Solu\u00e7\u00f5es onsite: os an\u00fancios s\u00e3o exibidos dentro do site do Mercado Livre. Aqui se enquadram as ferramentas Product Ads, Trade Marketing e Audience Display Native.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Solu\u00e7\u00e3o offsite: os an\u00fancios s\u00e3o exibidos em sites externos, com base em dados coletados pelo Mercado Livre. \u00c9 o caso da ferramenta Audience Deals.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Confira os detalhes de cada uma das solu\u00e7\u00f5es do Mercado Ads:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Product Ads<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Product Ads \u00e9 uma ferramenta focada em performance, ou seja, vendas. Ao investir nessa solu\u00e7\u00e3o, seus an\u00fancios s\u00e3o identificados com a palavra \u2018Patrocinado\u2019 e exibidos em posi\u00e7\u00f5es relevantes no Mercado Livre, tanto na vers\u00e3o mobile quanto desktop. Veja onde seus an\u00fancios patrocinados aparecem:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Nos resultados de busca:<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1239\" height=\"531\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/an\u00fancio-patrocinado-meli.png\" alt=\"An\u00fancio patrocinado Product Ads\" class=\"wp-image-2618 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1239px; --smush-placeholder-aspect-ratio: 1239\/531;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1239\" height=\"531\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/an\u00fancio-patrocinado-meli.png\" alt=\"An\u00fancio patrocinado Product Ads\" class=\"wp-image-2618\"\/><\/noscript><figcaption><em>Fonte: site Mercado Livre<\/em><\/figcaption><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Nas p\u00e1ginas de produtos de outros vendedores:<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-1024x373.png\" alt=\"\" class=\"wp-image-5304 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-1024x373.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-300x109.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-768x279.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-700x255.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-150x55.png 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre.png 1234w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/373;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-1024x373.png\" alt=\"\" class=\"wp-image-5304\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-1024x373.png 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-300x109.png 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-768x279.png 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-700x255.png 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre-150x55.png 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2022\/12\/Product-Ads-Mercado-Livre.png 1234w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption><em>Fonte: site Mercado Livre<\/em><\/figcaption><\/figure>\n\n\n\n<p>Para que seu produto patrocinado seja exibido aos usu\u00e1rios, ele concorre automaticamente com an\u00fancios de outros vendedores em um leil\u00e3o, que analisa o valor do investimento, a qualidade e a relev\u00e2ncia do an\u00fancio. Al\u00e9m disso, a ferramenta de publicidade cobra pelo CPC (custo por clique), ou seja, o n\u00famero de cliques nos an\u00fancios patrocinados.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Dica: o Product Ads \u00e9 um dos trip\u00e9s do sucesso no Mercado Livre. Quer um exemplo? Para conquistar o status de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/10\/06\/loja-oficial-mercado-livre\/\" rel=\"noreferrer noopener\">Loja Oficial<\/a>, voc\u00ea precisa obter o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/academy.mercadoads.com\/student\/catalog\" rel=\"noreferrer noopener\">certificado de Product Ads<\/a>. A ferramenta de publicidade tamb\u00e9m pode ser usada na estrat\u00e9gia para se tornar <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/09\/12\/mercadolider-no-mercado-livre\/\" rel=\"noreferrer noopener\">MercadoL\u00edder<\/a>, j\u00e1 que a medalha exige um n\u00famero m\u00ednimo de vendas e de faturamento.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quer entender com mais profundidade sobre essa ferramenta, como investir nela e quais m\u00e9tricas acompanhar? Recomendamos a leitura do nosso post completo sobre <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/06\/25\/product-ads-mercado-livre\/\" rel=\"noreferrer noopener\">Product Ads<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Trade Marketing<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A solu\u00e7\u00e3o de Trade Marketing tem como foco alcan\u00e7ar os usu\u00e1rios na etapa da descoberta, por isso \u00e9 uma ferramenta voltada para campanhas de branding, ou seja, constru\u00e7\u00e3o de marca e gera\u00e7\u00e3o de awareness.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com ela, seus an\u00fancios s\u00e3o exibidos em posi\u00e7\u00f5es e formatos de grande visibilidade, impactando milh\u00f5es de consumidores que entram no site ou aplicativo do Mercado Livre. Como e onde os an\u00fancios aparecem:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Home Slider: banner din\u00e2mico na p\u00e1gina inicial (desktop e aplicativo). Esse \u00e9 o espa\u00e7o de maior visibilidade no Mercado Livre. Voc\u00ea define a audi\u00eancia, o investimento e o tempo de dura\u00e7\u00e3o da campanha.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Banner na p\u00e1gina inicial do Mercado Livre e do Mercado Pago (apenas nos aplicativos).<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Banner no topo dos resultados de busca (apenas no desktop).<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Patrocinadores (desktop e aplicativo).<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Notifica\u00e7\u00f5es Push (mobile).<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Considerando que tem um impacto muito maior, a solu\u00e7\u00e3o de Trade Marketing do Mercado Ads exige investimentos mais altos. Al\u00e9m disso, por ser uma ferramenta de branding, as principais m\u00e9tricas s\u00e3o o alcance e as impress\u00f5es.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Audience Display Native<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A solu\u00e7\u00e3o Audience Display Native (ADN) \u00e9 ideal para a etapa de considera\u00e7\u00e3o. Ela \u00e9 uma ferramenta de brandformance, ou seja, com foco tanto em branding quanto em performance.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com a ADN, voc\u00ea define o perfil do p\u00fablico que deseja atingir no marketplace, podendo impact\u00e1-lo com diferentes formatos de banner durante a jornada de compra. Seus an\u00fancios patrocinados aparecem nos resultados de busca e na home do Mercado Livre, de acordo com a segmenta\u00e7\u00e3o da audi\u00eancia. Tamb\u00e9m vale ressaltar que as campanhas feitas com ADN s\u00e3o cobradas a partir do CPM (custo por mil impress\u00f5es).<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Dica: na etapa da considera\u00e7\u00e3o, \u00e9 importante que seus an\u00fancios patrocinados destaquem os benef\u00edcios do produto e o pre\u00e7o.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Audience Deals<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A ferramenta Audience Deals \u00e9 a \u00fanica que possibilita a cria\u00e7\u00e3o de campanhas fora do Mercado Livre. Apesar de ser uma solu\u00e7\u00e3o offsite, ela tamb\u00e9m usa dados coletados pelo marketplace sobre o comportamento e os interesses dos usu\u00e1rios que navegam por l\u00e1.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ao contratar essa solu\u00e7\u00e3o publicit\u00e1ria, voc\u00ea receber\u00e1 ajuda dos consultores do Mercado Ads para definir a audi\u00eancia que deseja alcan\u00e7ar com os an\u00fancios. Al\u00e9m disso, \u00e9 poss\u00edvel criar campanhas com formatos diferentes, como v\u00eddeo e display.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"674fd94130\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/5300\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Qual \u00e9 a diferen\u00e7a entre Mercado Ads e Product Ads?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Mercado Ads oferece quatro tipos de solu\u00e7\u00f5es de publicidade: Product Ads, Trade Marketing, Audience Display Native e Audience Deals. Ou seja, o Product Ads \u00e9 uma das ferramentas de m\u00eddia paga dispon\u00edveis no Mercado Ads.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Como voc\u00ea viu, as \u00faltimas tr\u00eas t\u00eam particularidades bem diferentes da primeira, sendo mais voltadas para a constru\u00e7\u00e3o de marca e gera\u00e7\u00e3o de awareness. Por causa dessas caracter\u00edsticas, as solu\u00e7\u00f5es Trade Marketing, Audience Display Native e Audience Deals exigem um investimento maior.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por ser focada em aumentar o n\u00famero de vendas no Mercado Livre, a ferramenta Product Ads \u00e9 a mais conhecida. Como explicamos acima, essa solu\u00e7\u00e3o \u00e9 importante para algumas conquistas grandes no marketplace, como o status de Loja Oficial.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Dito isso, a dica \u00e9 conhecer bem a realidade e os objetivos do seu neg\u00f3cio antes de investir em qualquer tipo de m\u00eddia paga. \u00c9 importante separar parte do seu or\u00e7amento mensal para fazer investimentos estrat\u00e9gicos em publicidade.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Mas, antes disso, garanta que sua m\u00eddia pr\u00f3pria (conte\u00fado criado por voc\u00ea, como p\u00e1ginas de produto, t\u00edtulos, descri\u00e7\u00f5es etc.) cumpre com todos os requisitos e <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/11\/25\/como-aparecer-no-mercado-livre\/\" rel=\"noreferrer noopener\">boas pr\u00e1ticas para se destacar no Mercado Livre<\/a>. Assim, voc\u00ea vende mais e ganha a t\u00e3o sonhada m\u00eddia conquistada (n\u00famero de vendas e avalia\u00e7\u00f5es de clientes).&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Dica b\u00f4nus: que tal se aprofundar mais um pouco no tema? Fa\u00e7a os cursos online e gratuitos da <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/academy.mercadoads.com\/student\/catalog\" rel=\"noreferrer noopener\">Mercado Ads Academy<\/a> e entenda ainda mais sobre as solu\u00e7\u00f5es de publicidade do Mercado Livre.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Muito bem, agora voc\u00ea j\u00e1 conhece todas as solu\u00e7\u00f5es de publicidade do Mercado Ads. Avalie o seu or\u00e7amento e suas estrat\u00e9gias e fa\u00e7a bom uso dessas ferramentas. Boas vendas!<\/p>\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\nmargin-top: 10px;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 24px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Com tanta concorr\u00eancia, investir em m\u00eddia paga precisa ser parte da estrat\u00e9gia de marketing e vendas. Saiba tudo sobre o Mercado Ads<\/p>\n","protected":false},"author":29,"featured_media":5313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-5300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercado Ads: o que \u00e9 a solu\u00e7\u00e3o de publicidade do Mercado Livre<\/title>\n<meta name=\"description\" content=\"Entenda o que \u00e9 Mercado Ads e como impulsionar suas vendas com as ferramentas de publicidade do Mercado Livre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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