{"id":5568,"date":"2023-03-07T17:51:39","date_gmt":"2023-03-07T17:51:39","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=5568"},"modified":"2023-05-30T19:59:36","modified_gmt":"2023-05-30T19:59:36","slug":"inteligencia-artificial-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2023\/03\/07\/inteligencia-artificial-e-commerce\/","title":{"rendered":"Intelig\u00eancia Artificial para e-commerce: ferramentas e dicas de uso"},"content":{"rendered":"\n<p>Amea\u00e7a ou aliada? A Intelig\u00eancia Artificial vem levantando debates cada vez mais intensos em in\u00fameros setores, inclusive no e-commerce. Mas uma coisa \u00e9 ineg\u00e1vel: essa tecnologia pode melhorar a efici\u00eancia em muitas \u00e1reas de um neg\u00f3cio online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-1024x608.jpg\" alt=\"Intelig\u00eancia Artificial para e-commerce\" class=\"wp-image-5569 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-1024x608.jpg\" alt=\"Intelig\u00eancia Artificial para e-commerce\" class=\"wp-image-5569\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Inteligencia-Artificial-no-e-commerce.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Com a crescente concorr\u00eancia e as frequentes mudan\u00e7as no comportamento de compra, atender \u00e0s expectativas dos consumidores exigir\u00e1 um esfor\u00e7o maior e mais estrat\u00e9gico. Mas essa tamb\u00e9m \u00e9 uma grande oportunidade de se consolidar no mercado, investindo em melhorias que coloquem o cliente no centro.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para muitos vendedores, a Intelig\u00eancia Artificial (IA) parecia um sonho distante, mas a tecnologia tem se tornado cada vez mais acess\u00edvel, especialmente ap\u00f3s o lan\u00e7amento do ChatGPT, no final de 2022. Veja como seu neg\u00f3cio online pode se beneficiar da IA.<\/p>\n\n\n\n\n\n\n<style>\n    .banner_m-calendario2022 {\n    display: inline-block;\n    width: 100%;\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondos-banners\/fondo-melibr.png');\n    background-size: cover;\n    background-position: right;\n    padding: 15px 40px 15px 45px;\n    box-sizing: border-box;\n    margin-top: 36px;\n}\n\n.banner_m-calendario2022-grid {\n    display: grid;\n    grid-template-columns: 2fr 1fr;\n    align-items: center;\n    column-gap: 0rem;\n    max-width: none;\n}\n.img-banner img {\n    max-width: 265px;\n}\n.title-mobile-calendario2022{\n    display: none;\n}\n.title-principal h1{\n    font-style: normal;\n    font-weight: 700;\n    font-size: 30px;\n    line-height: 35px;\n    color: #4CBDA1;\n    margin-bottom: 5px;\n}\n.banner_m-calendario2022-grid h2 {\n    font-size: 22px;\n    font-style: normal;\n    font-weight: 400;\n    line-height: 27px;\n    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align-items: center;\n    column-gap: 4rem;\n    max-width: none;\n}\n.title-principal h1{\n    font-size: 25px;\n    line-height: 30px;\n    text-align: center;\n    color: #4CBDA1;\n    margin-bottom: 5px;\n}\n.banner-fondo-title{\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    align-items: center;\n}\n.img-banner{\n    display: flex;\n    align-items: center;\n    justify-content: center;\n}\n.img-banner img {\n    width: 285px;\n    max-width: none;\n}\n.banner_m-calendario2022-grid h2 {\n    font-size: 22px;\n    line-height: 27px;\n    margin-bottom: 20px;\n    text-align: center;\n}\n.title-desktop-calendario2022{\n    display: none;\n}\n.title-mobile-calendario2022{\n    display: block !important;\n}\n\n.banner_m-calendario2022-grid button {\n    font-size: 18px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=Blog&#038;utm_medium=banner&#038;utm_campaign=NotasbannerRTMeli&#038;utm_content=BannerRTMeli-BR-imgG\">\n <div class=\"banner_m-calendario2022\">\n        <div class=\"banner_m-calendario2022-grid\">              \n            <div class=\"banner-fondo-title\">\n                <div class=\"title-principal\">\n                    <h1 class=\"title-desktop-calendario2022\">Real Trends \u00e9 a plataforma l\u00edder <br> para vender mais no Mercado Livre<\/h1>\n                    <h1 class=\"title-mobile-calendario2022\">Real Trends \u00e9 a plataforma l\u00edder para vender mais no Mercado Livre<\/h1>\n                <\/div> \n                <h2 class=\"title-desktop-calendario2022\">Mais de 25 mil vendedores nos escolheram<\/h2>\n                <h2 class=\"title-mobile-calendario2022\">Mais de 25 mil vendedores <br> nos escolheram<\/h2>\n                 <button>Testar 30 dias gr\u00e1tis<\/button>\n            <\/div>\n            <div class=\"img-banner\">\n                   <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-banner-melibr2.png\" alt=\"Mercado livre Tempo de resposta\" class=\"title-desktop-calendario2022 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-banner-melibr2.png\" alt=\"Mercado livre Tempo de resposta\" class=\"title-desktop-calendario2022\"><\/noscript>\n                   <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-banner-melibr2-mobile.png\" alt=\"Mercado livre Tempo de resposta\" class=\"title-mobile-calendario2022 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-banner-melibr2-mobile.png\" alt=\"Mercado livre Tempo de resposta\" class=\"title-mobile-calendario2022\"><\/noscript>\n            <\/div>\n        <\/div>\n<\/div>\n<\/a>\n\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como a Intelig\u00eancia Artificial pode ser usada no e-commerce?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Intelig\u00eancias artificiais podem ser aplicadas em diversos aspectos do e-commerce, trazendo agilidade e seguran\u00e7a tanto para quem vende quanto para quem compra. Inclusive, tecnologias com IA est\u00e3o entre as principais <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/11\/16\/tendencias-do-e-commerce-2023\/\" rel=\"noopener\">tend\u00eancias do e-commerce para 2023<\/a>, junto a outras estrat\u00e9gias, como <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/05\/20\/o-que-e-omnichannel-e-como-essa-estrategia-pode-beneficiar-sua-empresa\/\" rel=\"noopener\">omnichannel<\/a>, experi\u00eancias personalizadas e <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/12\/22\/social-commerce\/\" rel=\"noopener\">social commerce<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">\u00a0<\/div>\n\n\n<p>Confira exemplos de uso e ferramentas de IA para neg\u00f3cios online:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Atendimento<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>De acordo com o relat\u00f3rio de tend\u00eancias de experi\u00eancia do cliente da Zendesk para 2023, 72% dos consumidores entrevistados desejam atendimento imediato. E esse \u00e9 um gargalo muito custoso para o e-commerce, podendo resultar em perda de vendas e reclama\u00e7\u00f5es.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para reduzir custos e garantir um suporte r\u00e1pido e eficiente, a IA pode ser usada para criar chatbots de atendimento ao cliente, que respondem perguntas frequentes e ajudam na resolu\u00e7\u00e3o de problemas 24 horas por dia, 7 dias por semana.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Mas, para realmente oferecer uma boa experi\u00eancia e evitar dores de cabe\u00e7a, \u00e9 importante conhecer as principais d\u00favidas e potenciais problemas e dificuldades dos seus clientes.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ainda segundo a Zendesk, 70% dos consumidores esperam que o atendimento tenha um contexto completo do hist\u00f3rico de compras e intera\u00e7\u00f5es anteriores com a empresa. Al\u00e9m disso, 62% dos entrevistados acreditam que o atendimento deve fluir naturalmente entre o ambiente f\u00edsico e o digital. Exemplos de ferramentas de IA para atendimento ao cliente:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.zendesk.com.br\/\" rel=\"noopener\">Zendesk<\/a>: software de atendimento ao cliente e CRM de vendas.<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/chat.openai.com\/chat\" rel=\"noopener\">ChatGPT<\/a>: o software pode ser usado para responder a perguntas comuns dos clientes, dar informa\u00e7\u00f5es sobre produtos e ajudar na resolu\u00e7\u00e3o de problemas.<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/botsify.com\/\" rel=\"noopener\">Botsify<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/manychat.com\/\" rel=\"noopener\">ManyChat<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.zenvia.com\/\" rel=\"noopener\">Zenvia<\/a><\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Personaliza\u00e7\u00e3o<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Como vimos acima, os consumidores est\u00e3o valorizando cada vez mais experi\u00eancias conversacionais personalizadas, \u00e1geis e naturais. No entanto, grande parte das marcas est\u00e1 ficando para tr\u00e1s nessa demanda.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Segundo dados da Zendesk, apenas 42% das empresas oferecem dois ou mais canais de suporte. Al\u00e9m disso, 60% dos consumidores afirmam que os atendimentos t\u00eam pouco ou nenhum contexto do seu hist\u00f3rico.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se voc\u00ea est\u00e1 buscando aumentar as taxas de convers\u00e3o do seu e-commerce, adotar ferramentas de IA \u00e9 um caminho eficaz para a personaliza\u00e7\u00e3o do atendimento aos clientes. Confira algumas ferramentas:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/aws.amazon.com\/pt\/personalize\/\" rel=\"noopener\">Amazon Personalize<\/a>: plataforma de recomenda\u00e7\u00e3o alimentada por IA que permite que as empresas personalizem a experi\u00eancia do cliente.<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.salesforce.com\/br\/\" rel=\"noopener\">Salesforce<\/a>: software de gerenciamento de relacionamento com o cliente (CRM).<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.rdstation.com\/\" rel=\"noopener\">RD Station<\/a>: plataforma de gerenciamento de relacionamento com o cliente (CRM).<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/br.hubspot.com\/?hubs_content=www.hubspot.com%2Fpt-br&amp;hubs_content-cta=logo-utility-nav\" rel=\"noopener\">HubSpot<\/a>: software de atendimento ao cliente e CRM.&nbsp;<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Assist\u00eancia na sele\u00e7\u00e3o de produtos e recomenda\u00e7\u00f5es personalizadas<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outra forma de personalizar e facilitar a experi\u00eancia dos seus clientes \u00e9 usar ferramentas que recomendam produtos. A IA pode analisar o comportamento dos compradores e sugerir produtos com base em seus hist\u00f3ricos de interesses e prefer\u00eancias, processo tamb\u00e9m conhecido como vitrines de recomenda\u00e7\u00e3o ou vitrines inteligentes.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por exemplo, a IA pode recomendar produtos visualizados ou comprados pelo cliente no passado, produtos frequentemente comprados juntos ou por clientes com comportamento semelhante, novos lan\u00e7amentos em categorias de interesse do cliente etc.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Isso pode aumentar as chances de vendas adicionais e aumentar o valor do ticket m\u00e9dio. Vale ressaltar que, quanto mais dados a IA tiver sobre cada cliente, mais precisas ser\u00e3o as recomenda\u00e7\u00f5es. Confira alguns exemplos de ferramentas que podem ajudar nisso:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/richrelevance.com.br\/\" rel=\"noopener\">RichRelevance<\/a>: software de solu\u00e7\u00f5es de engajamento do cliente por meio de algoritmos.<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/chat.openai.com\/chat\" rel=\"noopener\">ChatGPT<\/a>: o software consegue gerar recomenda\u00e7\u00f5es de produtos baseadas no hist\u00f3rico de compras dos clientes, al\u00e9m de ajudar os clientes a selecionar produtos que atendam \u00e0s suas necessidades.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Pagamentos e sistema antifraude<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Essa \u00e9 provavelmente uma das formas mais impactantes do uso de Intelig\u00eancia Artificial. O checkout seguro e r\u00e1pido \u00e9 determinante nas taxas de convers\u00e3o, sendo essencial para evitar um n\u00famero alto de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/12\/16\/abandono-de-carrinho\/\" rel=\"noopener\">abandonos de carrinho<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m disso, ferramentas de IA com machine learning ajudam a barrar tentativas de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/05\/26\/fraudes-no-e-commerce-como-identifica-las-e-proteger-seu-negocio\/\" rel=\"noopener\">fraude<\/a>, controlando o n\u00famero de pedidos de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/05\/06\/chargeback-o-que-e-e-como-evita-lo-no-seu-e-commerce\/\" rel=\"noopener\">chargeback<\/a> e evitando preju\u00edzos financeiros e na reputa\u00e7\u00e3o do e-commerce. Veja algumas ferramentas de pagamento online e sistemas antifraude:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadopago.com.br\/\" rel=\"noopener\">Mercado Pago<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/br.clear.sale\/\" rel=\"noopener\">ClearSale<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/pagar.me\/\" rel=\"noopener\">Pagar.me<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/vindi.com.br\/\" rel=\"noopener\">Vindi<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.koncili.com\/\" rel=\"noopener\">Koncili<\/a><\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Gest\u00e3o de estoque<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A IA pode ser muito \u00fatil para gerenciar o estoque no e-commerce, ajudando no planejamento de compras de produtos e evitando falta ou excesso de itens.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m de monitorar o estoque em tempo real, algumas ferramentas de IA podem prever a demanda de produtos com base no hist\u00f3rico de vendas, tend\u00eancias sazonais e outros fatores.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A tecnologia tamb\u00e9m \u00e9 capaz de analisar dados como compras, devolu\u00e7\u00f5es e cancelamentos, identificando padr\u00f5es que ajudam as empresas a gerir o estoque. Confira algumas ferramentas:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.oracle.com\/br\/scm\/supply-chain-planning\/demand-management\/\" rel=\"noopener\">Oracle Demand Management<\/a>: o software auxilia no planejamento da cadeia de suprimentos e no fluxo de todas as mercadorias.<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/dynamics.microsoft.com\/pt-br\/supply-chain-management\/overview\/\" rel=\"noopener\">Microsoft Dynamics 365 Supply Chain Management<\/a>: a ferramenta oferece visibilidade em tempo real do estoque, dep\u00f3sito, manufatura e log\u00edstica, al\u00e9m de an\u00e1lises preditivas.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Marketing<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os benef\u00edcios e possibilidades para estrat\u00e9gias de marketing s\u00e3o in\u00fameros. Para citar alguns exemplos, as ferramentas de IA podem ajudar na gera\u00e7\u00e3o de ideias, otimiza\u00e7\u00e3o de textos, an\u00e1lise da concorr\u00eancia e segmenta\u00e7\u00e3o de audi\u00eancias para criar conte\u00fados mais personalizados.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/rockcontent.com\/br\/\" rel=\"noopener\">Rock Content<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.rdstation.com\/\" rel=\"noopener\">RD Station<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/br.hubspot.com\/?hubs_content=www.hubspot.com%2Fpt-br&amp;hubs_content-cta=logo-utility-nav\" rel=\"noopener\">HubSpot<\/a>&nbsp;<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.notion.so\/product\/ai\" rel=\"noopener\">Notion IA<\/a>: a ferramenta permite a gera\u00e7\u00e3o de blog posts, conte\u00fados para redes sociais, ideias de conte\u00fado, lista de tarefas, tradu\u00e7\u00f5es, comunicados de imprensa, listas de pr\u00f3s e contras, e-mails de vendas e muito mais.<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/chat.openai.com\/chat\" rel=\"noopener\">ChatGPT<\/a>: o software pode ser usado para gerar ideias de conte\u00fado para blogs, m\u00eddias sociais e outras plataformas, realizar pesquisas de mercado, criar jornadas de cliente personalizadas, analisar o sentimento dos clientes em rela\u00e7\u00e3o \u00e0 marca e muito mais.<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.synthesia.io\/\" rel=\"noopener\">Synthesia<\/a>: plataforma de gera\u00e7\u00e3o de v\u00eddeos em 120 idiomas, com mais de 100 avatares de diferentes idades, etnias e sotaques.<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.remove.bg\/\" rel=\"noopener\">Remove.bg<\/a>: remove o fundo de fotos gratuitamente.<\/li><div class=\"vc_empty_space\" style=\"height: 10px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.unscreen.com\/\" rel=\"noopener\">Unscreen<\/a>: remove o fundo de v\u00eddeos gratuitamente.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Viu como a Intelig\u00eancia Artificial pode otimizar seu trabalho e trazer \u00f3timos resultados para o seu e-commerce? O primeiro passo \u00e9 identificar em quais setores a tecnologia melhor pode agir em seu neg\u00f3cio online. Boas vendas!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ferramentas com IA podem ser usadas em diversas \u00e1reas do e-commerce, trazendo agilidade e seguran\u00e7a tanto para quem vende quanto para quem compra.<\/p>\n","protected":false},"author":29,"featured_media":5569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-5568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-para-vender-mais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intelig\u00eancia Artificial para e-commerce: ferramentas e dicas de uso<\/title>\n<meta name=\"description\" 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