{"id":5590,"date":"2023-03-09T19:01:53","date_gmt":"2023-03-09T19:01:53","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=5590"},"modified":"2023-06-28T15:34:53","modified_gmt":"2023-06-28T15:34:53","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2023\/03\/09\/email-marketing\/","title":{"rendered":"E-mail marketing para e-commerce: como usar e ter bons resultados"},"content":{"rendered":"\n<p>Uma das formas mais eficazes para aumentar as vendas \u00e9 usar estrat\u00e9gias de e-mail marketing para e-commerce. Muitas pessoas acreditam que o e-mail j\u00e1 n\u00e3o tem a mesma relev\u00e2ncia, mas a verdade \u00e9 que ele segue sendo um dos canais mais poderosos para nutrir o relacionamento com potenciais clientes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-1024x608.jpg\" alt=\"E-mail marketing para e-commerce\" class=\"wp-image-5593 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-1024x608.jpg\" alt=\"E-mail marketing para e-commerce\" class=\"wp-image-5593\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/E-mail-marketing-para-e-commerce.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Al\u00e9m de ser uma forma de comunica\u00e7\u00e3o direta, o e-mail permite a personaliza\u00e7\u00e3o e segmenta\u00e7\u00e3o. Se elaboradas com planejamento e estrat\u00e9gia, as mensagens enviadas ser\u00e3o relevantes para cada pessoa da sua lista de contatos.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O e-mail marketing costuma ser usado para divulgar produtos, promo\u00e7\u00f5es, lan\u00e7amentos e conte\u00fados, o que mostra como esse canal pode impactar nas suas vendas e no conhecimento da sua marca. Vamos come\u00e7ar?<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Principais formatos de e-mail marketing para e-commerce<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Existem v\u00e1rios tipos de e-mail marketing e cada um serve a um prop\u00f3sito diferente e a momentos espec\u00edficos. Estes s\u00e3o alguns dos formatos mais comuns:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Boas-vindas<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 muito importante receber bem os novos assinantes da sua lista de contatos. O e-mail de boas vindas \u00e9 uma oportunidade de apresentar sua marca, produtos e servi\u00e7os, al\u00e9m de incentivar a primeira compra. Aproveite para oferecer um cupom de desconto para transformar esse novo contato em cliente.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Newsletter<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Uma newsletter \u00e9 um e-mail informativo enviado regularmente aos inscritos. Esse formato costuma divulgar informa\u00e7\u00f5es relevantes, como novidades da empresa e do setor e conte\u00fados de outros canais (blog, redes sociais etc.).<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Promocionais<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Como o nome sugere, e-mails de promo\u00e7\u00e3o t\u00eam o objetivo de divulgar um produto ou servi\u00e7o, podendo conter um cupom de desconto, frete gr\u00e1tis ou alguma outra oferta especial para aumentar as convers\u00f5es.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Confirma\u00e7\u00e3o<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>E-mails de confirma\u00e7\u00e3o s\u00e3o enviados automaticamente para confirmar o recebimento de um pedido, cadastro ou alguma outra a\u00e7\u00e3o.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Nutri\u00e7\u00e3o de leads<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com o objetivo de nutrir leads e transform\u00e1-los em clientes, esses e-mails devem alimentar o interesse de compra de quem os recebe. Eles devem divulgar conte\u00fados \u00fateis para cada etapa da jornada de compra, como blog posts, v\u00eddeos, estudos de caso e testes gr\u00e1tis.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Abandono de carrinho<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Um dos principais usos do e-mail marketing \u00e9 contatar potenciais clientes que <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/12\/16\/abandono-de-carrinho\/\" rel=\"noopener\">abandonaram produtos no carrinho<\/a>, incentivando-os a concluir a compra. Por isso, capriche na mensagem e no visual dos e-mails de abandono de carrinho para reacender o desejo de compra.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"a3b6e25ac2\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/5590\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como usar e-mail marketing para e-commerce<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Agora que voc\u00ea j\u00e1 viu os principais tipos de e-mail, chegou a hora de entender como come\u00e7ar do zero uma campanha de sucesso. Confira o passo a passo e as boas pr\u00e1ticas de e-mail marketing para alavancar as vendas do seu e-commerce.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Construa uma lista de contatos<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A primeira etapa de toda estrat\u00e9gia de e-mail marketing \u00e9 formar uma lista de contatos de potenciais clientes. Esses contatos devem ser conseguidos organicamente, com o consentimento das pessoas e de acordo com as normas da LGPD (Lei Geral de Prote\u00e7\u00e3o de Dados). Isso significa que comprar contatos \u00e9 ilegal, al\u00e9m de n\u00e3o dar resultados.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>H\u00e1 v\u00e1rias formas de criar uma lista de e-mail marketing para e-commerce, confira:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li>Use pop-ups no site do seu e-commerce para incentivar os visitantes a se inscreverem. Garanta que os pop-ups n\u00e3o atrapalhem a experi\u00eancia de navega\u00e7\u00e3o.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Ofere\u00e7a um incentivo (como um cupom de desconto) para os visitantes do site se inscreverem para receber e-mails.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Use as redes sociais da sua marca para incentivar os seguidores a se inscreverem nos e-mails.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Destaque que, ao se inscreverem na lista, os assinantes receber\u00e3o conte\u00fados exclusivos, como promo\u00e7\u00f5es, lan\u00e7amentos e pr\u00e9-venda.<\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li>Crie landing pages para conquistar novos inscritos.<\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Vale destacar que \u00e9 indispens\u00e1vel pedir permiss\u00e3o antes de adicionar um contato \u00e0 sua lista de e-mail, bem como deixar claro que tipo de conte\u00fado ser\u00e1 enviado e permitir que os assinantes possam se descadastrar quando quiserem.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m disso, para que a estrat\u00e9gia de e-mail marketing seja eficiente, \u00e9 importante manter sua lista de contatos atualizada, removendo leads inv\u00e1lidos.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Segmente os contatos<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Experi\u00eancias personalizadas est\u00e3o entre as principais <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/11\/16\/tendencias-do-e-commerce-2023\/\" rel=\"noopener\">tend\u00eancias do e-commerce em 2023<\/a>. Felizmente, \u00e9 poss\u00edvel personalizar os e-mails atrav\u00e9s da segmenta\u00e7\u00e3o dos contatos.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Divida sua lista de assinantes de acordo com dados demogr\u00e1ficos, interesses, hist\u00f3rico de compras e comportamento de navega\u00e7\u00e3o. Assim, voc\u00ea pode planejar e-mails muito mais certeiros e eficazes.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Invista em automa\u00e7\u00e3o<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O sucesso de toda estrat\u00e9gia de e-mail marketing passa por aproveitar todas as oportunidades, como datas especiais, abandono de carrinhos e visitas ao site.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Usando ferramentas de automa\u00e7\u00e3o, voc\u00ea pode enviar e-mails autom\u00e1ticos e estrat\u00e9gicos de acordo com os interesses e atividades dos seus compradores e potenciais clientes. Confira algumas ferramentas de e-mail marketing:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/mailchimp.com\/pt-br\/\" rel=\"noopener\">MailChimp<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/br.hubspot.com\/\" rel=\"noopener\">HubSpot<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/pt.sendinblue.com\/precos\/\" rel=\"noopener\">Sendinblue<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.rdstation.com\/marketing\/email-marketing\/?network=s&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=BR-INB-RDSM-BING-HRS_TRIAL_MOFU-FEATURES_EMAIL&amp;utm_content=1334808801164308-&amp;utm_term=marketing%20por%20email-p\" rel=\"noopener\">RD Station<\/a><\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Crie um cronograma<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Como dissemos acima, aproveitar todas as datas, gatilhos e oportunidades \u00e9 um grande diferencial para ter bons resultados com e-mail marketing.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para evitar imprevistos e perda de vendas, organize um calend\u00e1rio com as datas importantes para o seu e-commerce (<a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/04\/27\/dia-das-maes-dicas-para-aumentar-as-suas-vendas-online\/\" rel=\"noopener\">Dia das M\u00e3es<\/a>, semana do Frete gr\u00e1tis, <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/11\/24\/como-vender-no-natal-mercado-livre\/\" rel=\"noopener\">Natal<\/a> etc.) e compile ideias de conte\u00fado.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<style>\n    .banner_m-calendario2022 {\n    display: inline-block;\n    width: 100%;\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondos-banners\/fondo-calendar.png');\n    background-size: cover;\n    background-position: right;\n    padding: 15px 40px 15px 73px;\n    box-sizing: border-box;\n    margin-top: 36px;\n}\n\n.banner_m-calendario2022-grid {\n    display: grid;\n    grid-template-columns: 1.5fr 1fr;\n    align-items: center;\n    column-gap: 3rem;\n    max-width: none;\n}\n\n.img-banner img {\n    max-width: 250px;\n}\n.title-mobile-calendario2022{\n    display: none;\n}\n\n.title-desktop-calendario2022 b {\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/Rectangle-calendar.png');\n    background-size: 100% 15px;\n    background-position: bottom;\n    background-repeat: no-repeat;\n}\n\n.banner_m-calendario2022-grid h2 {\n    font-size: 22px;\n    font-family: 'proxima_novaregular';\n    font-style: normal;\n    font-weight: lighter;\n    line-height: 27px;\n    margin-bottom: 13px;\n    color: #000000;\n}\n\n.banner_m-calendario2022-grid button {\n    padding: 8px 16px;\n    background-color: #4194d8;\n    border-radius: 4px;\n    color: #fff;\n    font-size: 14px;\n    border: none;\n}\n.burbuja{\n    background: #6CBBA2;\n    padding: 0px 10px;\n    border-radius: 25px;\n    width: min-content;\n    margin-bottom: 10px;\n}\n.burbuja p{\n    margin: 0;\n    color: #fff;\n}\n.banner_m-calendario2022-grid button:hover {\n    background-color: #236da9;\n    transition: all .2s ease-in-out;\n}\n@media only screen and (max-width: 1000px) {\n    .banner_m-calendario2022 {\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondos-banners\/fondo-calendar-M.png');\n    background-size: cover;\n    padding: 40px 0px;\n}\n    .banner_m-calendario2022-grid {\n    display: grid;\n    grid-template-columns: 1fr;\n    grid-row-gap: 20px ;\n    align-items: center;\n    column-gap: 4rem;\n    max-width: none;\n}\n.banner-fondo-title{\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    align-items: center;\n}\n.img-banner{\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    grid-row: 1\/2;\n}\n.img-banner img {\n    width: 245px;\n    height: 150px;\n    max-width: none;\n}\n.banner_m-calendario2022-grid h2 {\n    font-size: 22px;\n    line-height: 27px;\n    margin-bottom: 20px;\n    text-align: center;\n    width: 90%;\n}\n.title-desktop-calendario2022{\n    display: none;\n}\n.title-mobile-calendario2022{\n    display: block;\n}\n\n.title-mobile-calendario2022 b {\n    background-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/Rectangle-calendar.png');\n    background-size: contain;\n    background-position: bottom;\n    background-repeat: no-repeat;\n}\n.banner_m-calendario2022-grid button {\n    font-size: 18px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/calendario-ecommerce\">\n <div class=\"banner_m-calendario2022\">\n        <div class=\"banner_m-calendario2022-grid\">  \n            \n            <div class=\"banner-fondo-title\">\n                <div class=\"burbuja\">\n                    <p>Calend\u00e1rio<\/p>\n                <\/div> \n                <h2 class=\"title-desktop-calendario2022\"><b>Baixe o calend\u00e1rio<\/b> com as datas mais <br> importantes para o e-commerce<\/h2>\n                <h2 class=\"title-mobile-calendario2022\"><b>Baixe o calend\u00e1rio<\/b> com as <br> datas mais importantes <br> para o e-commerce<\/h2>\n                 <button>Baixar<\/button>\n            <\/div>\n            <div class=\"img-banner\">\n                   <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/banner-calendar-D.png\" alt=\"Calendario Ecommerce 2023\" class=\"title-desktop-calendario2022 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/banner-calendar-D.png\" alt=\"Calendario Ecommerce 2023\" class=\"title-desktop-calendario2022\"><\/noscript>\n                   <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/banner-calendar-M.png\" alt=\"Calendario Ecommerce 2023\" class=\"title-mobile-calendario2022 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/banner-calendar-M.png\" alt=\"Calendario Ecommerce 2023\" class=\"title-mobile-calendario2022\"><\/noscript>\n            <\/div>\n        <\/div>\n<\/div>\n<\/a>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Conte\u00fado<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Crie e-mails persuasivos, com t\u00edtulos atraentes e CTAs (chamadas para a\u00e7\u00e3o) claras. Invista tamb\u00e9m em imagens e conte\u00fado de alta qualidade.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Monitore e otimize suas campanhas<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Analise sempre os resultados dos e-mails enviados para entender se est\u00e3o tendo bons resultados e melhorar o que for necess\u00e1rio.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A melhor forma de descobrir o que mais agrada sua audi\u00eancia \u00e9 realizar testes A\/B. Para fazer isso, basta alterar um elemento dos seus e-mails (como assunto, CTAs ou o design) e enviar o teste A para uma parte dos contatos e o teste B para outra.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Em seguida, verifique qual das duas vers\u00f5es teve a melhor performance e analise os poss\u00edveis motivos, aplicando os aprendizados nos pr\u00f3ximos e-mails.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">M\u00e9tricas de e-mail marketing para e-commerce<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Como vimos acima, a \u00fanica forma de avaliar se a campanha est\u00e1 trazendo bons resultados \u00e9 monitorar os indicadores. Confira as m\u00e9tricas que voc\u00ea deve acompanhar:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Taxa de entrega<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 a porcentagem de e-mails entregues com sucesso aos destinat\u00e1rios. Essa m\u00e9trica demonstra a qualidade da sua lista de contatos.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Taxa de rejei\u00e7\u00e3o (bounce rate)<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 a porcentagem de e-mails que n\u00e3o foram entregues ao destinat\u00e1rio. Isso pode acontecer, por exemplo, se a caixa de entrada da pessoa estiver lotada (soft bounce) ou se o endere\u00e7o de e-mail for inexistente (hard bounce). Esse indicador tamb\u00e9m demonstra a qualidade da sua lista de contatos.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Taxa de abertura<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 a porcentagem de destinat\u00e1rios que abriram seu e-mail. Ela pode indicar se o assunto est\u00e1 atraente, se as datas e hor\u00e1rios de envio est\u00e3o sendo estrat\u00e9gicos e se a sua lista de contatos est\u00e1 bem segmentada.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Taxa de cliques<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 a quantidade de contatos que clicaram em um link do e-mail. Essa m\u00e9trica mostra a relev\u00e2ncia do conte\u00fado, a efic\u00e1cia do CTA e a qualidade do texto.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Taxa de convers\u00e3o<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 o n\u00famero de pessoas que realizaram a a\u00e7\u00e3o desejada, como clicar em um link, concluir uma compra ou preencher um formul\u00e1rio. Ou seja, essa \u00e9 a m\u00e9trica que demonstra se os resultados est\u00e3o sendo positivos. Para monitor\u00e1-la, inclua <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.real-trends.com\/br\/planilha-utm-baixar\" rel=\"noopener\">UTMs<\/a> nas URLs.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Taxa de cancelamento de inscri\u00e7\u00e3o<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 a quantidade de pessoas que escolheram se descadastrar da sua lista de e-mails. Ela pode indicar se os seus conte\u00fados est\u00e3o sendo relevantes para os assinantes ou se est\u00e3o sendo enviados com muita frequ\u00eancia. Para entender os motivos, inclua um question\u00e1rio r\u00e1pido na p\u00e1gina de cancelamento.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com essas dicas em mente, voc\u00ea j\u00e1 pode come\u00e7ar a criar campanhas de e-mail marketing e trazer resultados para seu e-commerce. Ao se planejar, mantenha seu p\u00fablico-alvo e os objetivos do seu neg\u00f3cio no centro.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com a segmenta\u00e7\u00e3o adequada, conte\u00fados relevantes e an\u00e1lise constante das m\u00e9tricas, voc\u00ea pode obter resultados significativos e impulsionar o crescimento de seu neg\u00f3cio. Boas vendas!<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\nmargin-top: 10px;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 24px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Com uma boa estrat\u00e9gia de e-mail marketing, voc\u00ea aumenta suas vendas e garante que os compradores se lembrar\u00e3o da sua marca.<\/p>\n","protected":false},"author":29,"featured_media":5593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[],"class_list":["post-5590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-mail marketing para e-commerce: como ter bons resultados<\/title>\n<meta name=\"description\" content=\"Com uma boa estrat\u00e9gia de e-mail marketing, voc\u00ea aumenta as vendas do seu e-commerce e garante que os compradores se lembrar\u00e3o da sua marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.real-trends.com\/br\/2023\/03\/09\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail marketing para e-commerce: como ter bons resultados\" \/>\n<meta property=\"og:description\" content=\"Com uma boa estrat\u00e9gia de e-mail marketing, voc\u00ea aumenta as vendas do seu e-commerce e garante que os compradores se lembrar\u00e3o da sua marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.real-trends.com\/br\/2023\/03\/09\/email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Trends Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-09T19:01:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T15:34:53+00:00\" \/>\n<meta property=\"og:image\" 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