{"id":5643,"date":"2023-03-24T18:45:04","date_gmt":"2023-03-24T18:45:04","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=5643"},"modified":"2023-04-04T17:54:33","modified_gmt":"2023-04-04T17:54:33","slug":"cashback-no-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2023\/03\/24\/cashback-no-e-commerce\/","title":{"rendered":"Cashback: o que \u00e9, benef\u00edcios e como implementar no e-commerce"},"content":{"rendered":"\n<p>Est\u00e1 se perguntando como fidelizar clientes e melhorar a taxa de convers\u00e3o do seu neg\u00f3cio? O cashback no e-commerce \u00e9 uma estrat\u00e9gia poderosa, inovadora e cada vez mais utilizada por vendedores que querem impulsionar as compras.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-1024x608.jpg\" alt=\"\" class=\"wp-image-5646 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-1024x608.jpg\" alt=\"\" class=\"wp-image-5646\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/03\/Cashback-no-e-commerce.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Muitas pessoas pensam que devolver parte do dinheiro de uma compra aos consumidores \u00e9 uma pr\u00e1tica restrita a grandes empresas. Mas, na verdade, o cashback tem sido adotado por neg\u00f3cios de distintos tamanhos e segmentos e trazido resultados promissores.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Segundo a pesquisa Panorama Mobile Time e Opinion Box, realizada em setembro de 2022, 48% dos consumidores brasileiros consideram o cashback a segunda melhor funcionalidade em aplicativos de mobile commerce, atr\u00e1s apenas de cupons de desconto.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por isso, se voc\u00ea ainda n\u00e3o aderiu \u00e0 <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/11\/16\/tendencias-do-e-commerce-2023\/\" rel=\"noopener\">tend\u00eancia<\/a>, os n\u00fameros mostram que est\u00e1 na hora de avaliar essa possibilidade. Confira nosso texto e fique por dentro do que \u00e9 cashback e como implement\u00e1-lo no e-commerce.<\/p>\n\n\n\n<style>\n.contenedor-banner-teste {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\ndisplay: grid;\ngrid-template-columns: auto 1fr auto;\nbackground-image: url('https:\/\/www.real-trends.com\/assets\/img\/blog\/fondo-1.png');\npadding: 24px;\nbackground-repeat: no-repeat;\nalign-items: center;\nbackground-size: cover;\ncolumn-gap: 10px;\n}\n.contenedor-banner-teste img:first-child {\nmax-width: 146px;\n}\n.contenedor-banner-teste div {\ntext-align: center;\nmargin-top: 10px;\n}\n.contenedor-banner-teste h2 {\nfont-size: 22px;\nfont-family: 'proxima_novaregular' , sans-serif;\nline-height: 24px;\nmargin-bottom: 5px;\n}\n.contenedor-banner-teste p {\nfont-family: 'proxima_novaregular';\nfont-weight: 200;\nfont-size: 19px;\nmargin-bottom: 12px;\n}\n.img-banner-teste {\nmax-width: 190px;\nwidth: 100%;\n}\n.contenedor-banner-teste button {\npadding: 8px 16px;\nbackground-color: #4194d8;\nborder: none;\nborder-radius: 4px;\ncolor: #fff;\nfont-size: 14px;\n}\n.contenedor-banner-teste button:hover {\nbackground-color: #236da9;\ncursor: pointer;\n}\n@media screen and (max-width: 600px) {\n.contenedor-banner-teste {\nbackground-image: none;\ngrid-template-columns: 1fr;\njustify-items: center;\nbackground-size: auto;\nrow-gap: 16px;\npadding: 48px 24px 24px 24px;\n}\n.img-banner-teste {\nmax-width: 100%;\n}\n.contenedor-banner-teste div {\nmargin: 0px 0px 8px 0px;\n}\n}\n@media only screen and (min-width:600px) and (max-width:1200px) {\n.contenedor-banner-teste {\ncolumn-gap: 40px;\n}\n}\n<\/style>\n<a href=\"https:\/\/www.real-trends.com\/br\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=teste_gratis\">\n<div class=\"contenedor-banner-teste\">\n<img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/logo-rt-01.svg\" alt=\"Real Trends\"><\/noscript>\n<div>\n<h2>Teste a Real Trends gr\u00e1tis<\/h2>\n<p>E aumente suas vendas no Mercado Livre<\/p>\n<button>Testar gr\u00e1tis<\/button>\n<\/div>\n<img decoding=\"async\" class=\"img-banner-teste lazyload\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"img-banner-teste\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-1.png\" alt=\"\"><\/noscript>\n<\/div>\n<\/a>\n\n\n<div class=\"vc_empty_space\" style=\"height: 35px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 cashback no e-commerce?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Na tradu\u00e7\u00e3o para o portugu\u00eas, cashback significa \u201cdinheiro de volta\u201d. Na pr\u00e1tica, os consumidores recebem de volta uma porcentagem do valor gasto em uma compra, podendo ser na forma de cr\u00e9dito para futuras compras ou dinheiro na conta.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Por exemplo, se voc\u00ea comprar um produto em uma loja que oferece 10% de cashback, receber\u00e1 de volta 10% do valor gasto. Ou seja, \u00e9 uma recompensa que o comprador ganha por escolher um determinado e-commerce.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Essa estrat\u00e9gia tem sido cada vez mais usada para incentivar as pessoas a comprarem e se tornarem clientes fi\u00e9is. Al\u00e9m do e-commerce, muitos bancos e programas de fidelidade tamb\u00e9m t\u00eam adotado a pr\u00e1tica em parceria com lojas online.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Qual \u00e9 a diferen\u00e7a entre cashback e chargeback?<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A semelhan\u00e7a entre as palavras pode confundir, mas um conceito n\u00e3o tem nada a ver com o outro. Enquanto cashback significa devolver parte do valor de uma compra, o <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/05\/06\/chargeback-o-que-e-e-como-evita-lo-no-seu-e-commerce\/\" rel=\"noopener\">chargeback<\/a> ocorre quando uma compra \u00e9 contestada pelo titular do cart\u00e3o (devido a uma fraude, por exemplo) e o vendedor precisa devolver o valor integral da transa\u00e7\u00e3o.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Quais s\u00e3o os benef\u00edcios de oferecer cashback no e-commerce?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>At\u00e9 aqui, \u00e9 prov\u00e1vel que voc\u00ea esteja pensando que oferecer cashback significa abrir m\u00e3o de parte do lucro. Mas, na verdade, a pr\u00e1tica deve ser vista como um investimento, trazendo resultados positivos tanto para o neg\u00f3cio quanto para o consumidor. Confira:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Fideliza\u00e7\u00e3o do cliente<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O cashback \u00e9 um excelente recurso tanto para encantar seus atuais clientes quanto para atrair novos compradores. Isso acontece porque receber parte do dinheiro de volta significa ter liberdade para escolher como e quando gast\u00e1-lo, o que deixa as pessoas mais propensas a voltar \u00e0 loja para fazer mais compras.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Vale destacar que o cashback n\u00e3o \u00e9 a \u00fanica estrat\u00e9gia para atrair e fidelizar clientes. Tamb\u00e9m \u00e9 necess\u00e1rio ficar de olho em fatores como a qualidade dos produtos, os prazos de entrega, o atendimento ao cliente e a seguran\u00e7a no checkout.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Aumento da visibilidade<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>As plataformas de cashback (falaremos mais sobre elas abaixo) costumam exibir o nome das marcas parceiras em seus sites e aplicativos, ou seja, s\u00e3o mais uma vitrine para o seu neg\u00f3cio.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Isso significa que pessoas que entrarem nessas plataformas em busca de boas oportunidades poder\u00e3o encontrar seu e-commerce e se tornar clientes, aumentando sua audi\u00eancia e sua taxa de convers\u00e3o.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Diferencia\u00e7\u00e3o da concorr\u00eancia<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Em um mercado cada vez mais concorrido, n\u00e3o h\u00e1 d\u00favidas de que oferecer uma recompensa em dinheiro ou cr\u00e9dito para compras futuras \u00e9 uma vantagem significativa.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 muito mais prov\u00e1vel que os consumidores voltem a comprar de um e-commerce que oferece esse b\u00f4nus ao inv\u00e9s de escolher um concorrente que n\u00e3o tem esse benef\u00edcio, n\u00e3o \u00e9 mesmo?<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Aumento do ticket m\u00e9dio<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Considerando que o cashback devolve um percentual do valor gasto em uma compra, \u00e9 de se esperar que isso seja um incentivo para que o comprador gaste mais. Al\u00e9m disso, muitas lojas online definem um valor m\u00ednimo para disponibilizar o dinheiro de volta, o que tamb\u00e9m eleva o ticket m\u00e9dio.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<style>\n.contenedor-banner-news {\nbackground-color: #fbfbfb;\nbox-shadow: 0px 0px 8px 0px rgba(0,8,0,0.16);\nmargin: 24px 0px;\n}\n.banner-news-info {\ndisplay: grid;\ngrid-template-columns: auto 1fr;\npadding: 24px 40px;\ncolumn-gap: 16px;\nalign-items: center;\n}\n.banner-news-info img {\nmax-width: 52px;\n}\n.banner-news-info h2 {\nfont-size: 20px;\nline-height: 23.5px;\npadding-bottom: 4px;\n}\n.banner-news-info p {\nfont-size: 14px;\nline-height: 17px;\n}\n.banner-news-form {\nbackground-color: #9ce5d3;\npadding: 24px 40px;\n}\n.banner-news-form div.frm_fields_container {\ndisplay: grid;\ngrid-template-columns: 1fr 1fr auto;\n}\n.banner-news-form .frm_fields_container #frm_field_7_container {\ngrid-column: 1\/2;\n}\n.banner-news-form .frm_fields_container #frm_field_8_container {\ngrid-column: 2\/3;\n}\n.banner-news-form .frm_fields_container .frm_submit {\ngrid-column: 3\/4;\n}\n.banner-news-form .frm_fields_container .frm_submit button.frm_button_submit {\nmargin-top: 3px;\n}\n.banner-news-form .with_frm_style .frm_form_fields > fieldset {\npadding: 0;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_error {\n    color: #f04e54;\n}\n.banner-news-form .frm_style_formidable-style.with_frm_style .frm_message p {\n    font-size: 16px;\n}\n@media screen and (max-width: 768px) {\n.banner-news-info {\ngrid-template-columns: 1fr;\npadding: 24px 28px;\n}\n.banner-news-form {\npadding: 24px 28px;\n}\n.banner-news-info h2 {\npadding: 4px 0px 8px 0px;\n}\n}\n<\/style>\n<div class=\"contenedor-banner-news\">\n<div class=\"banner-news-info\">\n<img decoding=\"async\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\"><noscript><img decoding=\"async\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2020\/06\/popup-ico2.png\" alt=\"N\u00e3o ao spam\"><\/noscript>\n<div>\n<h2>Inscreva-se na nossa newsletter<\/h2>\n<p>Receba tudo o que acontece no Mercado Livre e no mundo do e-commerce direto no seu e-mail.<\/p>\n<\/div>\n<\/div>\n<div class=\"banner-news-form\">\n<link rel='stylesheet' id='formidable-css' href='https:\/\/blog.real-trends.com\/br\/wp-content\/plugins\/formidable\/css\/formidableforms.css?ver=11281736' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_4_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_newsletter-brasil-notas\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Newsletter Brasil Notas<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"4\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_4\" id=\"frm_hide_fields_4\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-brasil-notas\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_4\" name=\"frm_submit_entry_4\" value=\"847176ec63\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/br\/wp-json\/wp\/v2\/posts\/5643\" \/><div id=\"frm_field_7_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_nome2f57e4e9006dcf2f434ed821df47f9\" name=\"item_meta[7]\" value=\"\"  placeholder=\"Nome\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_8_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_full\">\r\n    <label for=\"field_e-mail6ba45c4f5758229f4e0\" id=\"field_e-mail6ba45c4f5758229f4e0_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_e-mail6ba45c4f5758229f4e0\" name=\"item_meta[8]\" value=\"\"  placeholder=\"E-mail\" data-reqmsg=\"Complete este dado.\" aria-required=\"true\" data-invmsg=\"Verifique seu e-mail.\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_11_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit\" type=\"submit\"  >Quero receber<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como implementar cashback no e-commerce?<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se, depois de ler tudo isso, voc\u00ea se interessou em adotar essa pr\u00e1tica, \u00e9 fundamental entender a fundo tudo o que est\u00e1 envolvido nela, como as taxas e comiss\u00f5es.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Crie uma estrat\u00e9gia<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Implementar cashback no seu e-commerce ter\u00e1 impacto direto no seu lucro, portanto \u00e9 indispens\u00e1vel considerar a viabilidade financeira do seu neg\u00f3cio e planejar com cuidado todos os detalhes dessa opera\u00e7\u00e3o.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Antes de come\u00e7ar, voc\u00ea precisa decidir todos os aspectos da estrat\u00e9gia de recompensa. Qual ser\u00e1 a porcentagem do dinheiro de volta? Quais produtos ir\u00e3o disponibilizar essa op\u00e7\u00e3o? A compra dever\u00e1 atingir um valor m\u00ednimo?<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para fazer isso estrategicamente, leve em considera\u00e7\u00e3o a <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/03\/25\/precificacao-como-colocar-precos-nos-seus-produtos-ao-usar-insights-da-concorrencia\/\" rel=\"noopener\">precifica\u00e7\u00e3o<\/a> dos seus produtos, os gastos com plataformas de cashback, o retorno esperado e os objetivos do seu neg\u00f3cio.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Escolha um fornecedor de cashback<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Para que voc\u00ea consiga oferecer essa op\u00e7\u00e3o na sua empresa \u00e9 necess\u00e1rio ter parceria com plataformas de cashback que fa\u00e7am a gest\u00e3o e intermedia\u00e7\u00e3o do processo. Existem v\u00e1rios operadores que oferecem essas solu\u00e7\u00f5es, confira alguns:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/landing.meliuz.com.br\/parceirosmeliuz\/?_gl=1*1wyyufm*_ga*MTcyODMyNDU0OS4xNjc5NjAzODcz*_ga_3D3C1TYKEJ*MTY3OTYwMzg3My4xLjAuMTY3OTYwMzg5MC4wLjAuMA..&amp;_ga=2.136980528.1683853425.1679603873-1728324549.1679603873\" rel=\"noopener\">M\u00e9liuz<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.amedigital.com\/vender-com-ame\" rel=\"noopener\">Ame Digital<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/picpay.com\/empresas\" rel=\"noopener\">PicPay<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.cuponomia.com.br\/\" rel=\"noopener\">Cuponomia<\/a><\/li><div class=\"vc_empty_space\" style=\"height: 8px\"><\/div><li><a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.meudimdim.com.br\/\" rel=\"noopener\">Meu DimDim<\/a><\/li><\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Cada um tem diferentes taxas e caracter\u00edsticas, por isso, pesquise e compare para escolher a que melhor atende \u00e0s necessidades do seu neg\u00f3cio.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Depois de escolher um operador, ser\u00e1 necess\u00e1rio integr\u00e1-lo ao site do seu e-commerce. Isso pode ser feito usando plugins ou APIs disponibilizados pela plataforma.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Divulgue o benef\u00edcio<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>T\u00e3o importante quanto oferec\u00ea-lo \u00e9 fazer com que o p\u00fablico saiba desse benef\u00edcio. Portanto, inclua a novidade na sua estrat\u00e9gia de comunica\u00e7\u00e3o, aproveitando todos os canais poss\u00edveis para divulgar seus produtos que t\u00eam cashback, incluindo <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2023\/03\/09\/email-marketing\/\" rel=\"noopener\">e-mail marketing<\/a>, <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/12\/22\/social-commerce\/\" rel=\"noopener\">redes sociais<\/a> e <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/06\/03\/whatsapp-business-como-usar-o-aplicativo-para-vender-mais\/\" rel=\"noopener\">WhatsApp<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Outra dica \u00e9 unir a divulga\u00e7\u00e3o do cashback a outras a\u00e7\u00f5es de <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2022\/08\/11\/o-que-e-marketing-promocional\/\" rel=\"noopener\">marketing promocional<\/a>, como campanhas de incentivo e indica\u00e7\u00e3o de amigos.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Monitore os resultados<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Como todo investimento, o cashback ter\u00e1 um impacto significativo no seu caixa. Por isso, \u00e9 crucial analisar frequentemente os resultados dessa estrat\u00e9gia. Acompanhe as m\u00e9tricas relevantes, como o n\u00famero de vendas com cashback, a taxa de convers\u00e3o, a satisfa\u00e7\u00e3o dos clientes etc.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Prontinho, o primeiro passo foi dado. Agora \u00e9 s\u00f3 seguir nossas dicas, entender o contexto e os objetivos do seu neg\u00f3cio e come\u00e7ar a implementar cashback no seu e-commerce. Boas vendas!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pr\u00e1tica de devolver uma porcentagem do valor das compras tem conquistado cada vez mais vendedores. Entenda como essa estrat\u00e9gia pode beneficiar sua empresa<\/p>\n","protected":false},"author":29,"featured_media":5646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-5643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-para-vender-mais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cashback: o que \u00e9, benef\u00edcios e como implementar no e-commerce<\/title>\n<meta name=\"description\" content=\"O uso de cashback no e-commerce \u00e9 uma estrat\u00e9gia cada vez mais adotada por vendedores que querem impulsionar as compras.\" \/>\n<meta name=\"robots\" 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