{"id":5907,"date":"2023-07-05T22:37:47","date_gmt":"2023-07-05T22:37:47","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=5907"},"modified":"2023-11-08T16:09:06","modified_gmt":"2023-11-08T16:09:06","slug":"mudancas-mercado-livre","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2023\/07\/05\/mudancas-mercado-livre\/","title":{"rendered":"Mudan\u00e7as no Mercado Livre: o que muda a partir de julho de 2023"},"content":{"rendered":"\n<p>O Mercado Livre anunciou novas mudan\u00e7as, que ser\u00e3o implementadas a partir de 3 de julho de 2023. Confira as atualiza\u00e7\u00f5es nas tarifas e c\u00e1lculos e organize-se para que a sua opera\u00e7\u00e3o n\u00e3o seja afetada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-1024x608.jpg\" alt=\"Mercado Livre\" class=\"wp-image-5919 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-250x148.jpg 250w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-1024x608.jpg\" alt=\"Mercado Livre\" class=\"wp-image-5919\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-250x148.jpg 250w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>No in\u00edcio do ano, divulgamos <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/12\/22\/mudancas-de-regras-e-custos-no-mercado-livre-em-2022\/\" rel=\"noopener\">mudan\u00e7as de regras e custos no Mercado Livre<\/a>. No segundo semestre, o marketplace anunciou novas tarifas para a categoria Supermercado, produtos abaixo de R$ 79, frete gr\u00e1tis pelo Mercado Envios e entregas pelo Mercado Envios Full. Veja cada detalhe do que ir\u00e1 mudar.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px;\">&nbsp;<\/div>\n\n\n<h2 class=\"wp-block-heading\">Mudan\u00e7as no Mercado Livre em julho de 2023<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A seguir, explicamos quais s\u00e3o as atualiza\u00e7\u00f5es anunciadas pelo marketplace para o segundo semestre de 2023.<\/p>\n\n\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Novos custos fixos para produtos da categoria Supermercado<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A partir de 3 de julho de 2023, os vendedores pagar\u00e3o uma tarifa fixa por unidade vendida para todos os produtos da <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/www.mercadolivre.com.br\/ajuda\/quais-sao-as-vantagens-custos-e-requisitos-para-vender-na-secao-supermercado_16449\" rel=\"noopener\">se\u00e7\u00e3o Supermercado<\/a>. Esta tarifa varia de acordo com o valor do item vendido. Confira os novos valores anunciados pelo Mercado Livre:<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Pre\u00e7o do produto<\/td><td>Novo custo fixo por unidade<\/td><\/tr><tr><td>Entre R$ 5 e R$ 29,99<\/td><td>R$ 1<\/td><\/tr><tr><td>Entre R$ 30 e R$ 49,99<\/td><td>R$ 2<\/td><\/tr><tr><td>Entre R$ 50 e R$ 198,99<\/td><td>R$ 4<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Novo custo fixo para produtos abaixo de R$ 79<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os produtos com valor abaixo de R$ 79 passam a ter um custo fixo de R$ 6 por unidade vendida, al\u00e9m da tarifa de venda em an\u00fancios Cl\u00e1ssico e Premium. Veja <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2020\/08\/13\/quanto-custa-anunciar-no-mercado-livre\/\" rel=\"noopener\">quanto custa anunciar um produto no Mercado Livre<\/a>.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Custos para oferecer frete gr\u00e1tis pelo Mercado Envios<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O Mercado Livre tamb\u00e9m anunciou mudan\u00e7as no custo do frete gr\u00e1tis pelo Mercado Envios.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Esse custo depende do peso do pacote, que \u00e9 calculado de acordo com as dimens\u00f5es e peso f\u00edsico dele. O marketplace utilizava o peso de 5kg como base para calcular o custo de envio. No entanto, a partir de 3 de julho de 2023, o peso base para esse c\u00e1lculo passa a ser de 2 kg.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<ul class=\"wp-block-list\">\n\n<li>Se o peso volum\u00e9trico for menor ou igual a 2 kg, calcule o custo de envio considerando o peso f\u00edsico do seu produto.<\/li>\n\n<div class=\"vc_empty_space\" style=\"height: 8px\"><\/div>\n\n<li>Se o peso volum\u00e9trico for maior do que 2 kg, calcule o custo de envio considerando o peso que for maior (f\u00edsico ou volum\u00e9trico).<\/li>\n\n<\/ul>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Confira <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/mercadolivre.com.br\/ajuda\/29841\" rel=\"noopener\">como calcular o peso do seu pacote<\/a> e entender o custo de envio.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Novo c\u00e1lculo para Mercado Envios Full&nbsp;<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Os custos para enviar pelo <a target=\"_blank\" style=\"text-decoration: underline; color: #008AFF;\" href=\"https:\/\/blog.real-trends.com\/br\/2021\/03\/04\/mercado-envios-full-o-que-e-e-como-funciona\/\" rel=\"noopener\">Mercado Envios Full<\/a> tamb\u00e9m mudam a partir de 10 de julho de 2023. O c\u00e1lculo passar\u00e1 a considerar a dist\u00e2ncia entre o endere\u00e7o da coleta e o Centro de Distribui\u00e7\u00e3o do Mercado Livre, al\u00e9m do volume do envio.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Custo para retirar e descartar produtos inadequados do Full<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A partir de 10 de julho, o Mercado Livre deixa de cobrar taxas para retirar e descartar produtos armazenados no Full e que n\u00e3o est\u00e3o aptos para venda.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com essa mudan\u00e7a, os vendedores pagam apenas pelos produtos aptos para venda, cujos custos de retirada e descarte ser\u00e3o atualizados pelo marketplace.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Com estas informa\u00e7\u00f5es em m\u00e3os, recalcule a rota e proteja a sa\u00fade financeira do seu neg\u00f3cio no Mercado Livre.<\/p>\n\n\n\n<style>\n.banner-formNews {\ndisplay: inline-block;\nwidth: 100%;\nbackground: #4194D8;\npadding: 0px 40px 0px 0px;\nbox-sizing: border-box;\nmargin-top: 36px;\n}\n\n.banner-formNews-grid {\ndisplay: grid;\ngrid-template-columns: 1fr 2fr;\nalign-items: center;\ncolumn-gap: 2rem;\nmax-width: none;\n}\n.img-banner-formNews{\ndisplay: flex;\n}\n.img-banner-formNews img {\nmax-width: 270px;\n}\n.title-mobile-meli2023{\ndisplay: none;\n}\n.title-formNews img{\nwidth: 50px;\nmargin-right: 10px;\nmargin-top: -7px;\n}\n.title-formNews h3{\nfont-style: normal;\nfont-family: 'proxima_novaregular';\nfont-weight: 700;\nfont-size: 28px;\nline-height: 32px;\nletter-spacing: 0px;\ncolor: #fff;\nmargin-bottom: 10px;\n}\n.content-formB{\ndisplay: grid;\ngrid-template-columns: 1fr 1fr 1fr !important;\njustify-content: center;\nalign-items: center;\nmargin-top: 0px;\ncolumn-gap: 0px !important;\n}\n.cta-hero-blog button{\nbackground: #fff 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;\nalign-items: center;\ncolumn-gap: 4rem;\nmax-width: none;\n}\n.title-formNews h3{\nfont-size: 28px;\nline-height: 34px;\ntext-align: left;\nmargin-bottom: 0px;\npadding: 5px 20px 0;\n}\n.banner-fondo-title{\ndisplay: flex;\nflex-direction: column;\njustify-content: center;\nalign-items: center;\n}\n.img-banner-formNews{\ndisplay: flex;\nalign-items: center;\njustify-content: center;\n}\n.img-banner-formNews img {\nwidth: 100%;\nmax-width: none;\n}\n.banner-formNews-grid p{\nfont-size: 22px;\nline-height: 27px;\nmargin-bottom: 0px;\ntext-align: center;\n}\n.title-desktop-meli2023{\ndisplay: none !important;\n}\n.title-mobile-meli2023{\ndisplay: block !important;\n}\n\n.banner-formNews-grid button {\nfont-size: 18px;\n}\n.content-formB{\ndisplay: grid;\ngrid-template-columns: 1fr !important;\nrow-gap: 0px !important;\ncolumn-gap: 5px;\njustify-content: center;\nalign-items: center;\nmargin-top: 20px;\n}\n.sib_signup_form{\nwidth: 100%;\n}\n.content-form p{\nwidth: 100%;\n}\n.sib_form-input-B{\nmargin: 5px 0;\nwidth: 90% !important;\n}\n.sib_formB-btn{\nmargin-top: 20px;\nwidth: 100%;\n}\n.mobile-form{\n    width: 100%;\n    padding: 0 20px;\n    box-sizing: border-box;\n}\n}\n<\/style>\n\n<div class=\"banner-formNews\">\n    <div class=\"banner-formNews-grid\"> \n        <div class=\"img-banner-formNews\">\n               <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Desktop.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-desktop-meli2023 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Desktop.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-desktop-meli2023\"><\/noscript>\n               <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Mobile.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-mobile-meli2023 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Mobile.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-mobile-meli2023\"><\/noscript>\n        <\/div>             \n        <div class=\"banner-fondo-title\">\n            <div class=\"title-formNews\">\n                <h3 class=\"title-desktop-meli2023\">Cadastre-se e receba o melhor <br> conte\u00fado em seu e-mail.<\/h3>\n                <h3 class=\"title-mobile-meli2023\">Cadastre-se e receba o melhor conte\u00fado em seu e-mail.<\/h3>\n            <\/div> \n            <div class=\"mobile-form\">\n                \n            <\/div>\n        <\/div>\n        \n    <\/div>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Confira as novas tarifas para itens da categoria Supermercado, produtos abaixo de R$ 79, custo por frete gr\u00e1tis pelo Mercado Envios e novo c\u00e1lculo para Mercado Envios Full<\/p>\n","protected":false},"author":29,"featured_media":5919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-5907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mudan\u00e7as no Mercado Livre: o que muda a 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