{"id":6006,"date":"2023-07-31T17:36:40","date_gmt":"2023-07-31T17:36:40","guid":{"rendered":"https:\/\/blog.real-trends.com\/br\/?p=6006"},"modified":"2023-11-08T16:11:30","modified_gmt":"2023-11-08T16:11:30","slug":"gerenciar-avaliacoes-mercado-livre-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.real-trends.com\/br\/2023\/07\/31\/gerenciar-avaliacoes-mercado-livre-e-commerce\/","title":{"rendered":"Como gerenciar avalia\u00e7\u00f5es no Mercado Livre e no e-commerce"},"content":{"rendered":"\n<p>Receber coment\u00e1rios dos clientes faz parte de conduzir um neg\u00f3cio e, ocasionalmente, voc\u00ea pode receber opini\u00f5es negativas. Neste post, explicamos como gerenciar as avalia\u00e7\u00f5es e responder estrategicamente, tanto na sua loja online quanto no Mercado Livre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-1024x608.jpg\" alt=\"Avalia\u00e7\u00f5es no Mercado Livre e e-commerce\" class=\"wp-image-6010 lazyload\" data-srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-250x148.jpg 250w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03.jpg 1920w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-1024x608.jpg\" alt=\"Avalia\u00e7\u00f5es no Mercado Livre e e-commerce\" class=\"wp-image-6010\" srcset=\"https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-1024x608.jpg 1024w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-300x178.jpg 300w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-250x148.jpg 250w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-768x456.jpg 768w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-1536x912.jpg 1536w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-700x416.jpg 700w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03-150x89.jpg 150w, https:\/\/blog.real-trends.com\/br\/wp-content\/uploads\/2023\/07\/2023-07-notablog-BR-03.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>O comprador atual busca informa\u00e7\u00f5es, depoimentos e avalia\u00e7\u00f5es antes de decidir comprar. Al\u00e9m disso, valoriza as classifica\u00e7\u00f5es que outros usu\u00e1rios deixaram ao adquirir um produto ou contratar um servi\u00e7o.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>De acordo com um estudo da BrightLocal, 90% dos consumidores t\u00eam uma probabilidade alta ou bastante alta de frequentar neg\u00f3cios que respondem a todas as suas avalia\u00e7\u00f5es online.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Nesse cen\u00e1rio, \u00e9 muito importante que voc\u00ea responda a esses coment\u00e1rios e saiba como fazer isso da maneira correta. Assim, voc\u00ea transforma as cr\u00edticas em oportunidades de melhoria para a sua marca.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<div>\n    <style>\n        .banner-meli-green {\n        display: inline-block;\n        width: 100%;\n        background: #3C9881;\n        padding: 0px 40px 0px 45px;\n        box-sizing: border-box;\n        margin-top: 36px;\n    }\n    \n    .banner-meli-green-grid {\n        display: grid;\n        grid-template-columns: 1fr 2fr;\n        align-items: center;\n        column-gap: 2rem;\n        max-width: none;\n    }\n    .img-banner-meligreen{\n        display: flex;\n    }\n    .img-banner-meligreen img {\n        max-width: 270px;\n    }\n    .title-mobile-bannergreen{\n        display: none;\n    }\n    .title-meli-green img{\n        width: 50px;\n        margin-right: 10px;\n        margin-top: -7px;\n    }\n    .title-meli-green h3{\n        font-style: normal;\n        font-family: 'proxima_novaregular';\n        font-weight: 700;\n        font-size: 28px;\n        line-height: 32px;\n        letter-spacing: 0px;\n        color: #fff;\n        margin-bottom: 10px;\n    }\n    .banner-meli-green-grid p{\n        font-size: 21px;\n        font-style: normal;\n        font-weight: 400;\n        line-height: 22px;\n        margin-bottom: 13px;\n        color: #fff;\n        letter-spacing: 0px;\n        font-family: 'proxima_novaregular';\n    }\n    \n    .banner-meli-green-grid button {\n        padding: 8px 24px;\n        background-color: #fff;\n        border-radius: 36px;\n        color: #3C9881;\n        font-size: 14px;\n        border: none;\n        cursor: pointer;\n        font-family: 'proxima_novaregular'\n    }\n    .burbuja{\n        background: #6CBBA2;\n        padding: 0px 10px;\n        border-radius: 25px;\n        width: min-content;\n        margin-bottom: 10px;\n    }\n    .burbuja p{\n        margin: 0;\n        color: #fff;\n    }\n    .banner-meli-green-grid button:hover {\n        background-color: #51cdae;\n        color: #fff;\n        transition: all .2s ease-in-out;\n    }\n    @media only screen and (max-width: 1000px) {\n        .banner-meli-green {\n        padding: 40px 20px 20px;\n    }\n        .banner-meli-green-grid {\n        display: flex;\n        flex-direction: column-reverse;\n        grid-row-gap: 20px ;\n        align-items: center;\n        column-gap: 4rem;\n        max-width: none;\n    }\n    .title-meli-green h3{\n        font-size: 32px;\n        line-height: 34px;\n        text-align: center;\n        margin-bottom: 20px;\n        padding: 5px 0px 0;\n    }\n    .banner-title-green{\n        display: flex;\n        flex-direction: column;\n        justify-content: center;\n        align-items: center;\n    }\n    .img-banner-meligreen{\n        display: flex;\n        align-items: center;\n        justify-content: center;\n    }\n    .img-banner-meligreen img {\n        width: 260px;\n        max-width: none;\n    }\n    .banner-meli-green-grid p{\n        font-size: 22px;\n        line-height: 27px;\n        margin-bottom: 20px;\n        text-align: center;\n    }\n    .title-desktop-bannergreen{\n        display: none !important;\n    }\n    .title-mobile-bannergreen{\n        display: block !important;\n    }\n    \n    .banner-meli-green-grid button {\n        font-size: 18px;\n    }\n    }\n    <\/style>\n    <a href=\"https:\/\/www.real-trends.com\/br\">\n     <div class=\"banner-meli-green\">\n            <div class=\"banner-meli-green-grid\"> \n                <div class=\"img-banner-meligreen\">\n                       <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-meli2-newBr.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-desktop-bannergreen lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-meli2-newBr.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-desktop-bannergreen\"><\/noscript>\n                       <img decoding=\"async\" data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-meli2-newBr-mobile.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-mobile-bannergreen lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/img-meli2-newBr-mobile.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-mobile-bannergreen\"><\/noscript>\n                <\/div>             \n                <div class=\"banner-title-green\">\n                    <div class=\"title-meli-green\">\n                        <h3 class=\"title-desktop-bannergreen\">Aumente suas vendas <br> no Mercado Livre em 30%<\/h3>\n                        <h3 class=\"title-mobile-bannergreen\">Aumente suas <br> vendas no <br> Mercado Livre <br> em 30%<\/h3>\n                    <\/div> \n                    <p class=\"title-desktop-bannergreen\">Ferramentas e insights para tomar <br> decis\u00f5es estrat\u00e9gicas<\/p>\n                    <p class=\"title-mobile-bannergreen\">Ferramentas e insights para tomar decis\u00f5es estrat\u00e9gicas<\/p>\n                     <button>Testar gr\u00e1tis<\/button>\n                <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como as avalia\u00e7\u00f5es negativas afetam o seu neg\u00f3cio<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Redu\u00e7\u00e3o no alcance org\u00e2nico<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>As avalia\u00e7\u00f5es afetam o algoritmo de motores de busca como o Google. Segundo um estudo da Semrush, que analisou o tom das avalia\u00e7\u00f5es vis\u00edveis nos resultados de busca de SEO local, apenas 2% dos coment\u00e1rios analisados foram negativos.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Ou seja, se o seu neg\u00f3cio recebeu um n\u00famero significativo de avalia\u00e7\u00f5es negativas, ele pode ter menos visibilidade para os potenciais clientes nas buscas org\u00e2nicas.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Dificuldades na reten\u00e7\u00e3o de clientes<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>De acordo com um estudo publicado pela Oracle, 43% dos consumidores deixaram de apoiar uma marca devido a uma m\u00e1 experi\u00eancia, o que significa que \u00e9 prov\u00e1vel que um cliente que deixou uma avalia\u00e7\u00e3o negativa n\u00e3o volte a comprar.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Al\u00e9m disso, as avalia\u00e7\u00f5es negativas que outros clientes atuais l\u00eaem podem persuadi-los a ir embora.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Menor perspectiva de crescimento<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>As avalia\u00e7\u00f5es negativas tamb\u00e9m podem afastar os potenciais clientes. De acordo com uma pesquisa realizada pela BrightLocal, apenas 3% dos clientes disseram que estariam dispostos a visitar um neg\u00f3cio com uma classifica\u00e7\u00e3o m\u00e9dia de 2 estrelas ou menos.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Portanto, se o seu neg\u00f3cio n\u00e3o responde e corrige as causas das avalia\u00e7\u00f5es negativas, os clientes perceber\u00e3o isso e simplesmente n\u00e3o o escolher\u00e3o.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como responder a coment\u00e1rios negativos no Mercado Livre<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Mostre disposi\u00e7\u00e3o<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quando receber um feedback negativo de um cliente, analise o conte\u00fado da reclama\u00e7\u00e3o, identifique o problema e ofere\u00e7a a melhor solu\u00e7\u00e3o poss\u00edvel.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Enquanto trabalha para resolver o problema, n\u00e3o deixe a mensagem sem resposta, pois isso pode irritar ainda mais o comprador.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Aprenda com as mensagens negativas<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>\u00c9 muito prov\u00e1vel que algum cliente n\u00e3o fique satisfeito com o seu produto ou servi\u00e7o. Use essas situa\u00e7\u00f5es como aprendizado para evitar que esses erros se repitam no futuro.&nbsp;<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se as observa\u00e7\u00f5es negativas forem recorrentes em rela\u00e7\u00e3o a um determinado produto, avalie se n\u00e3o \u00e9 hora de remov\u00ea-lo do cat\u00e1logo ou modificar o an\u00fancio. Voc\u00ea pode usar o Publicador Massivo da Real Trends e ajustar seu produto em minutos.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">N\u00e3o demonstre raiva<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Discutir com o seu cliente nunca \u00e9 uma op\u00e7\u00e3o. A maneira como voc\u00ea recebe a cr\u00edtica pode atrair um comprador, converter uma venda ou perder a oportunidade de fechar um neg\u00f3cio. Responda sempre com calma, para poder conquistar um novo cliente.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Coloque-se no lugar do cliente<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Imagine que voc\u00ea mesmo ficou insatisfeito com a compra e que o produto n\u00e3o chegou conforme o esperado. Essa forma de ver o coment\u00e1rio negativo ajuda a entender melhor qual \u00e9 o problema e por que isso causa desconforto no seu cliente.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Utilize a reclama\u00e7\u00e3o a seu favor<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Converse com o cliente, tente entend\u00ea-lo. Ofere\u00e7a uma proposta que possa compens\u00e1-lo, como um cupom de desconto ou a isen\u00e7\u00e3o das taxas de entrega.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como responder a uma avalia\u00e7\u00e3o ruim no e-commerce<\/h2>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Responda rapidamente<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>A velocidade de resposta \u00e9 um fator importante para melhorar a percep\u00e7\u00e3o dos clientes. De acordo com um relat\u00f3rio da ReviewTrackers, mais da metade dos consumidores (53%) esperam uma resposta para sua avalia\u00e7\u00e3o negativa dentro de uma semana ap\u00f3s a publica\u00e7\u00e3o, e um ter\u00e7o espera uma resposta dentro dos pr\u00f3ximos 3 dias.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Personalize a sua resposta<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Respostas personalizadas demonstram que voc\u00ea se dedica a responder a cada avalia\u00e7\u00e3o de forma individual e faz a diferen\u00e7a.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Cuide da sua mensagem<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Preste aten\u00e7\u00e3o, escolha suas palavras e o tom que ir\u00e1 usar para se comunicar. Al\u00e9m disso, evite cometer erros gramaticais ou de digita\u00e7\u00e3o. Isso dar\u00e1 uma imagem pouco profissional.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Agrade\u00e7a aos clientes pela honestidade<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Quando um cliente se dedica a deixar uma avalia\u00e7\u00e3o, voc\u00ea precisa reconhecer o esfor\u00e7o dele. Explique que valoriza os coment\u00e1rios e a disposi\u00e7\u00e3o de compartilhar a opini\u00e3o. Demonstrar gratid\u00e3o \u00e9 sempre apreciado. Al\u00e9m disso, mostra aos potenciais clientes que voc\u00ea leva os coment\u00e1rios a s\u00e9rio.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Pe\u00e7a desculpas pela experi\u00eancia negativa<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se desculpar com seus clientes \u00e9 muito importante, mostra que voc\u00ea \u00e9 humano e ajuda a reparar a sua reputa\u00e7\u00e3o. Reconhecer que houve uma falha e detalhar como est\u00e1 trabalhando para resolv\u00ea-la acrescentar\u00e1 na sua resposta.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Assuma a responsabilidade<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Todas as pessoas cometem erros. Assumir a situa\u00e7\u00e3o come\u00e7ar\u00e1 a pavimentar o caminho para restabelecer a confian\u00e7a com o seu comprador.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<h3 class=\"wp-block-heading\">Ofere\u00e7a compensa\u00e7\u00e3o pela situa\u00e7\u00e3o<\/h3>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Se compensar um cliente pela m\u00e1 experi\u00eancia com um reembolso da compra ou oferecer um cupom de desconto ou envio gratuito em sua pr\u00f3xima compra, voc\u00ea poder\u00e1 incentiv\u00e1-lo e \u00e9 prov\u00e1vel que ele d\u00ea uma nova chance \u00e0 sua marca.<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<p>Prontinho, agora voc\u00ea j\u00e1 sabe como transformar uma avalia\u00e7\u00e3o ruim em uma oportunidade de crescimento para o seu e-commerce. Boas vendas!<\/p>\n\n\n<div class=\"vc_empty_space\" style=\"height: 20px\"><\/div>\n\n\n<style>\n.banner-formNews {\ndisplay: inline-block;\nwidth: 100%;\nbackground: #4194D8;\npadding: 0px 40px 0px 0px;\nbox-sizing: border-box;\nmargin-top: 36px;\n}\n\n.banner-formNews-grid {\ndisplay: grid;\ngrid-template-columns: 1fr 2fr;\nalign-items: center;\ncolumn-gap: 2rem;\nmax-width: none;\n}\n.img-banner-formNews{\ndisplay: flex;\n}\n.img-banner-formNews img {\nmax-width: 270px;\n}\n.title-mobile-meli2023{\ndisplay: none;\n}\n.title-formNews img{\nwidth: 50px;\nmargin-right: 10px;\nmargin-top: -7px;\n}\n.title-formNews h3{\nfont-style: normal;\nfont-family: 'proxima_novaregular';\nfont-weight: 700;\nfont-size: 28px;\nline-height: 32px;\nletter-spacing: 0px;\ncolor: #fff;\nmargin-bottom: 10px;\n}\n.content-formB{\ndisplay: grid;\ngrid-template-columns: 1fr 1fr 1fr !important;\njustify-content: center;\nalign-items: center;\nmargin-top: 0px;\ncolumn-gap: 0px !important;\n}\n.cta-hero-blog button{\nbackground: #fff !important;\nborder-radius: 36px;\nborder: 1px solid #fff !important;\npadding: 12px 24px;\ncursor: pointer;\ncolor: #4CBDA1 !important;\n}\n.sib_form-input-B{\npadding: 10px;\nborder-radius: 5px;\nborder: 1px solid #757575;\nmargin-right: 5px;\nwidth: 130px !important;\noutline: none;\n}\n.sib_formB-btn{\nbackground: #fff !important;\nborder-radius: 36px;\nborder: 1px solid #fff !important;\npadding: 8px 24px;\ncursor: pointer;\ncolor: #4CBDA1 !important;\nfont-size: 14px;\ntransition: all .2s ease-in-out;\nmargin-top: 10px;\n}\n.sib_formB-btn:hover{\nbackground: #70d7bf1f !important;\nborder: 1px solid #fff !important;\ncolor: #fff !important;\n}\nform#sib_signup_form_2 p.sib-alert-message{\nmargin-bottom: 5px !important;\nmargin-left: 5px;\nwidth: fit-content;\n}\n.content-checkbox{\ndisplay: none;\n}\n@media only screen and (max-width: 1000px) {\n.banner-formNews {\npadding: 40px 0 0;\n}\n.banner-formNews-grid {\ndisplay: flex;\nflex-direction: 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data-src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Mobile.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-mobile-meli2023 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" src=\"https:\/\/www.real-trends.com\/assets\/img\/blog\/img-banners\/2023-9-Banner-Newsletter-Mobile.png\" alt=\"Mercado libre aplicacion certificada\" class=\"title-mobile-meli2023\"><\/noscript>\n        <\/div>             \n        <div class=\"banner-fondo-title\">\n            <div class=\"title-formNews\">\n                <h3 class=\"title-desktop-meli2023\">Cadastre-se e receba o melhor <br> conte\u00fado em seu e-mail.<\/h3>\n                <h3 class=\"title-mobile-meli2023\">Cadastre-se e receba o melhor conte\u00fado em seu e-mail.<\/h3>\n            <\/div> \n            <div class=\"mobile-form\">\n                \n            <\/div>\n        <\/div>\n        \n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Receber coment\u00e1rios dos clientes faz parte de conduzir um neg\u00f3cio e, ocasionalmente, voc\u00ea pode receber opini\u00f5es negativas. Neste post, explicamos como gerenciar as avalia\u00e7\u00f5es e responder estrategicamente, tanto na sua loja online quanto no Mercado Livre.<\/p>\n","protected":false},"author":29,"featured_media":6010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125,126,123],"tags":[],"class_list":["post-6006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas-para-vender-mais","category-loja-online","category-mercado-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como gerenciar avalia\u00e7\u00f5es no Mercado Livre e no e-commerce<\/title>\n<meta name=\"description\" content=\"Gerenciar corretamente avalia\u00e7\u00f5es 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